It may at first be surprising to see insects decorating bottles of fruit-derived beverages, but the unusual aesthetic decision behind Or Wine packaging works in a number of ways. Where a unique visual identity and ingredient origins are concerned, Pavel Kulinsky educates the consumer with his unconventional graphic method.
Instead of overtly labeling the vintage flasks with the regions in which the grapes were grown, icons representing different bugs from those geographical areas have been printed in rows. The resulting matrixes of insectile silhouettes take on the logical look of an entomological collection.
There are several ways to read into organic Or Wine packaging. It can be perceived as intellectual or adventurous, with reference to global travel. It may also intend to showcase some of the species that interact with those magical vino vines.