Launched last week at the Hockey Hall of Fame in Toronto, Ontario, this tasty line of blended wines was created in partnership with The NHL Alumni Association, Diamond Estates Wines and Spirits Ltd, and is fittingly called Hat Trick. In hockey a hat trick is known as an achievement that happens three times in succession; the inspiration for the name of the wines, one red and the other a white, comes from the fact that Hat Trick wine uses three different varieties of grape in each of their blends.
The grapes in both of these vintages are 100 percent farmed in Ontario, making the wine the perfect choice for Canadians and hockey lovers alike. Hat Trick wines retail for $12.95 a bottle, and are great for pairing with both formal meals or just when noshing on some pizza during the game. So if you’re looking for a wine that has all the richness in flavour, but isn’t pretentious in terms of what food it can be paired with, then pick up a bottle of Hat Trick tonight and show your love for all things Canadian, especially hockey.
What Makes This Trend Stand Out
- Blended Wines
- Creating blended wines using three different varieties of grape in each blend presents an opportunity for innovative flavor combinations.
- Sports-inspired Wines
- Developing wines inspired by popular sports, such as hockey, allows for unique branding and marketing opportunities.
- Locally-sourced Wines
- Producing wines made entirely from grapes farmed in a specific region, such as Ontario, appeals to consumers seeking locally-sourced products.
Sectors Adopting This
- Wine Production
- The wine production industry can explore blending different grape varieties to create unique and desirable products.
- Sports Merchandise
- The sports merchandise industry can leverage partnerships with wineries to create sports-themed wines and expand their product offerings.
- Hospitality
- The hospitality industry can incorporate locally-sourced wines into their menus, offering guests a unique and authentic experience.
