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Top 70 Sports Trends in July

From Luxury Diving Watches to Female Football Campaigns

— July 25, 2015 — Lifestyle
These July 2015 sports trends range from luxury diving watches to female football campaigns that empower young girls to participate in the competitive world of athletics. Embracing feminism in sports, popular athletic brands are showing their support for women in the male-dominated field. From Nike Women's female-focused 15K race and floating training facility to the Football Association's #WeCanPlay campaign, the athletic industry is realizing the importance of female participation in sports that are more traditionally marketed to a male audience.

In addition to empowering athletic initiatives, these July 2015 sports trends also include fashion-forward sportswear collections and interactive equipment shops that encourage shopping while enhancing one's overall performance levels.

Other favorites include digital detox adventures -- retreats that encourage athletic activities in exchange for screen time -- and smart sensor wearables that monitor health levels while tracking althletes' efficiency and posture.
4.2
Score
Popularity
Activity
Freshness
70
Female Sport-Tracking Apps
Female Sport-Tracking Apps
'Beautiful Game' Helps to Track the Women's FIFA World Cup Matches
<
69
Fitness-Celebrating Stores
Fitness-Celebrating Stores
Spencer O'Brien Helps Open the Nike Women Concept Store in Toronto
<
68
Compassionate Soccer Campaigns
Compassionate Soccer Campaigns
Sport Club Internacional's 'Side by Side' Reduces Sports Rivalry
<
67
Performance-Enhancing Racket Sensors
Performance-Enhancing Racket Sensors
This New Device Helps Users Improve Their Tennis Swing
<
66
Celebrity Cyclist Documentaries
Celebrity Cyclist Documentaries
The Lance Armstrong Documentary Explores His Controversial Career
<
65
Eccentric Surfboard Art
Eccentric Surfboard Art
Hayden Cox Opened a Gallery for His Surf-Inspired Art Collection
<
64
Cartoon-Mimicking Mascots
Cartoon-Mimicking Mascots
The Partick Thistle Football Club Has Unveiled a Bright Yellow Mascot
<
63
Extreme Pogo Sticks
Extreme Pogo Sticks
The V4 Pogo Sticks Gives You Up to 10 Feet of Air
<
62
Gothic Half Pipes
Gothic Half Pipes
Brandon Vickerd Puts an Artistic Spin on Skater Ramps
<
61
Dad-Bod Perfecting Devices
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
<
60
Male Adventure Collectives
Male Adventure Collectives
The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors
<
59
Sports Broadcasting Shops
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
<
58
Feline-Friendly Yoga Classes
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
<
57
Astronaut-Approved Workout Shirts
Astronaut-Approved Workout Shirts
‘Triton’ is a Space-Certified Sweat-Absorbing Shirt for Athletes
<
56
Floral Running Shoes
Floral Running Shoes
The Nike Photosynthesis Pack is Fresh and Floral
<
55
Protective Baseball Head Guards
Protective Baseball Head Guards
This Head Guard Has a Carbon Fiber Plate For Extra Protection
<
54
Snug Soccer Boots
Snug Soccer Boots
The NikeLab Air Footscape Magista Boasts a Paradigm-Shifting Dynamic Fit Collar
<
53
Digital Detox Adventures
Digital Detox Adventures
Folk Rebellion and Discover Outdoors are Offering a Yoga and Surf Retreat
<
52
Motivational Football Ads
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
<
51
Celebrated Point Guard Kicks
Celebrated Point Guard Kicks
The Under Armour Curry One Low Kicks Follow Steph Curry's NBA Title
<
50
Virtual Reality Photojournalism
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
<
49
Effortless Athletic Kits
Effortless Athletic Kits
The Leandra Medine x Outdoor Voices Athletic Clothing Needs No Styling
<
48
Custom Floating Fitness Studios
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
<
47
Female Football Campaigns
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
<
46
Hotel Souvenir Bikes
Hotel Souvenir Bikes
Ace Hotel & Tokyobike Launched a Brightly Colored Bicycle Line for Guests
<
45
VR Football Training Technology
VR Football Training Technology
The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
<
44
Stress-Relieving Movement Guides
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
<
43
LGBT-Supporting Sportswear
LGBT-Supporting Sportswear
The Nike #BeTrue Collection Celebrates the Potential of All Athletes
<
42
Goal Post Bus Stops
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
<
41
Responsive Cushioning Sneakers
Responsive Cushioning Sneakers
The Nike Air Zoom Collection Boasts the Brand's Fastest Tech Yet
<
40
Luxurious Outdoor Tours
Luxurious Outdoor Tours
This Tour Company Combines Outdoor Adventure with Luxury Accommodations
<
39
Handlebar Bottle Openers
Handlebar Bottle Openers
The 'Pub-Nub' is a Handy Bike-Mounted Bottle Opener
<
38
Swimming Beard Caps
Swimming Beard Caps
Virgin Train Designs a Unique Water Cover for Facial Hair
<
37
Virtual Reality Sports Events
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
<
36
Bamboo Ski Poles
Bamboo Ski Poles
The 'Poleplant' Provides Sustainable Poles That are Perfect for Skiing or Hiking
<
35
Clever Skateboard Chairs
Clever Skateboard Chairs
Tim Defleur and Benjamin Helle Design a Uniquely Mobile Seating
<
34
Upcycled Bike Reflectors
Upcycled Bike Reflectors
'Cyclesigns' are Bicycle Reflectors Made from Roadside Traffic Signs
<
33
Interactive Golf Stores
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
<
32
Stylish Cycling Gear
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
<
31
Smart Sensor Socks
Smart Sensor Socks
Sensoria's Textile Sensor Technology Monitors Performance and Accuracy
<
30
Sunset-Printed Jerseys
Sunset-Printed Jerseys
This Summer Sportswear Collection from Adidas is Lightweight and Breathable
<
29
Campsite Cooking Knives
Campsite Cooking Knives
'Tiktaalik' Has Launched a Filed Knife Set of Outdoor Cooking Knives
<
28
Sneaker-Compatible Skates
Sneaker-Compatible Skates
The On Wheelz Platform Converts Sneakers Into Skates
<
27
Inflatable Bike Carriers
Inflatable Bike Carriers
This Clever Bicycle Carrier Makes It Easier to Attach a Bike to a Car
<
26
Maternity Golfing Apparel
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
<
25
Augmented Reality Bike Helmets
Augmented Reality Bike Helmets
This AR Cycling Helmet Prototype Boasts Blind-Spot Visualization
<
24
Princess Softball Uniforms
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
<
23
Cider-Endorsed Obstacle Courses
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
<
22
Versatile Cycling Skirts
Versatile Cycling Skirts
The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style
<
21
Designer Basketball Jerseys
Designer Basketball Jerseys
Illustrator Meagan Morrison Redesigned NBA Uniforms as Luxury Fashion
<
20
Celebratory Gym Makeovers
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
<
19
High-Tech Soccer Shoes
High-Tech Soccer Shoes
Nike's Updated 'Hypervenom II Boot' Features Futuristic New Materials
<
18
Ice Cream-Mimicking Playgrounds
Ice Cream-Mimicking Playgrounds
This Ice Cream Playground is a Pink & Blue Wonderland for Kids
<
17
Motor-powered Fitness Bottles
Motor-powered Fitness Bottles
The ROTO Eliminates Lumps from Post-Workout Shakes
<
16
Surfboard-Carrying Motorcycles
Surfboard-Carrying Motorcycles
This BMW Motorcycle is Designed to Satisfy Summer Surfers
<
15
Body-Positive Yoga Photographs
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
<
14
Pose-Perfecting Yoga Mats
Pose-Perfecting Yoga Mats
The 'Atmananda Yoga Mat' is an Exercise Tool for Improving Alignment
<
13
Workout-Advertising Robots
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
<
12
Whiteout Bike Shop Interiors
Whiteout Bike Shop Interiors
The New Biomega Store in Copenhagen Features a Stark Interior Design
<
11
Rainbow Running Shoes
Rainbow Running Shoes
The Nike Flyknit Racer Multicolor 2.0 is Sleek, Fast and Colorful
<
10
Student-Oriented Bikes
Student-Oriented Bikes
'adam' is an E-Bike Designed for Students and Features a Detachable Speaker
<
9
Luxury Dive Watches
Luxury Dive Watches
The CLERC Hydroscaph GMT Power-Reserve is a Peerless Exploration Machine
<
8
Fish-Finding Sunglasses
Fish-Finding Sunglasses
These Fishing Sunglasses are an Ideal Accessory for Reeling in a Big Catch
<
7
Cobranded World Cup Pop-Ups
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
<
6
City Tour Sportswear (UPDATE)
City Tour Sportswear (UPDATE)
This Nike Tight of the Moment Embraces Clean Scandinavian Design
<
5
Ugly Workout Campaigns
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
<
4
Urban Stealth Bicycles
Urban Stealth Bicycles
The B-9 NH Black Edition by BME Design is Full of Futuristic Angles
<
3
Origami Playground Canopies
Origami Playground Canopies
This Brightly Colored Thin Metal Canopy Protects a Playground in Spain
<
2
Off-Road Electric Bikes
Off-Road Electric Bikes
This Eco-Friendly Bike Features Electric Powertrain Technology
<
1
Floating Fitness Studios
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
<