These July 2015 sports trends range from luxury diving watches to female football campaigns that empower young girls to participate in the competitive world of athletics. Embracing feminism in sports, popular athletic brands are showing their support for women in the male-dominated field. From Nike Women's female-focused 15K race and floating training facility to the Football Association's #WeCanPlay campaign, the athletic industry is realizing the importance of female participation in sports that are more traditionally marketed to a male audience.
In addition to empowering athletic initiatives, these July 2015 sports trends also include fashion-forward sportswear collections and interactive equipment shops that encourage shopping while enhancing one's overall performance levels.
Other favorites include digital detox adventures -- retreats that encourage athletic activities in exchange for screen time -- and smart sensor wearables that monitor health levels while tracking althletes' efficiency and posture.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
