Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Under Armour Curry One Low Kicks Follow Steph Curry's NBA Title

 - Jun 23, 2015
References: freshnessmag
Following Steph Curry's impressive performance in the 2015 NBA Championship, the star point guard's main sponsor Under Armour has released a low-top version of the popular silhouette. Available after July 17, the Under Armour Curry One Low-Tops will be released in the bold Bolt Orange hue.

The dynamic pair of low-top Curry One's provide the opportunity to test out the championship winning footwear technology while matching up with Steph Curry himself.

An enormous marketing opportunity for the brand, Steph Curry's recent stellar performance and the inevitable buzz surrounding him because of it are sure to boost Under Armour's visibility in the world of basketball, most importantly with fans. Aiming to follow a similar path that launched the Jordan brand into iconic status, given that Steph Curry has been the most visible endorsed athlete to date for Under Armour.