When it comes to health drink marketing, one tried and tested way to go is simplistic packaging. By highlighting the minimal amount of ingredients in a healthy beverage, especially vegetable or fruit juices, the product will often sell itself. Instead of cluttering the minds of consumers, the advertising style mimics that of the item being promoted.
However, that doesn't mean there isn't room for creative commercials and provocative advertising in the realm of health drink marketing. Amazonian beverage ads and scandalous food spoof sites show suggestive content works well for health food products too. Meanwhile, healthy dance competitions and fake fruit mash-up ads demonstrate how health conscious brands can be interactive and engage with their audience.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
