'Fruit Me Up!' is a new line of portable snack pouches filled with fruit purees that make it easy for kids to fuel up on the go, without getting sticky fingers.
The Naturally Better pouches come in simple flavors that feature up to three fruit combinations made with 100% fruit sauce and no added sugar, water or juice concentrates. At most, a total of four ingredients are used, including Ascorbic acid, which is used to preserve the color of the fruit purees.
These Fruit Me Up! pouches made their debut at this year's Natural Products Expo West, a showcase of natural, organic and healthy food and beverage innovations. Alongside the Fruit Me Up! Naturally Better collection, the brand also introduced Fruit Me Up! BOOST, which features added fiber, vitamins, calcium and antioxidants.
Why This Trend Is Growing
- Portable Fruit Snacks
- The rise of portable fruit snacks with simple yet nutritious ingredients presents an opportunity for companies to create innovative and convenient packaging solutions for busy consumers on-the-go.
- Naturally Sweetened Foods
- The increasing demand for products sweetened with natural ingredients instead of added sugars presents a disruptive innovation opportunity for food and beverage companies seeking to cater to health-conscious consumers.
- Functional Snacks
- The introduction of Fruit Me Up! BOOST, containing added fiber, vitamins, calcium, and antioxidants, highlights the potential for functional snacks that offer added nutritional benefits beyond traditional snacks.
Industries Being Reshaped
- Food Packaging
- The trend towards portable snacks presents a disruptive innovation opportunity for food packaging companies to develop innovative and sustainable packaging solutions that meet the demands of on-the-go consumers.
- Healthy Snacks
- The Fruit Me Up! Naturally Better collection and the demand for natural and nutritious snacks create opportunities for companies to innovate new healthy snack offerings with simple, clean ingredients.
- Functional Foods
- The introduction of Fruit Me Up! BOOST, a functional fruit snack, highlights the potential for companies to develop new functional food products that offer added nutritional benefits to consumers.
