'Fruit Me Up!' is a new line of portable snack pouches filled with fruit purees that make it easy for kids to fuel up on the go, without getting sticky fingers.
The Naturally Better pouches come in simple flavors that feature up to three fruit combinations made with 100% fruit sauce and no added sugar, water or juice concentrates. At most, a total of four ingredients are used, including Ascorbic acid, which is used to preserve the color of the fruit purees.
These Fruit Me Up! pouches made their debut at this year's Natural Products Expo West, a showcase of natural, organic and healthy food and beverage innovations. Alongside the Fruit Me Up! Naturally Better collection, the brand also introduced Fruit Me Up! BOOST, which features added fiber, vitamins, calcium and antioxidants.