Cosmetics trends in 2012 featured some of the wildest nail art, quirkiest perfumes and most inventive beauty products yet.
A good year for crafty people, many beauty trends in 2012 were focused on styles that consumers could do for themselves using just a few products. Big name beauty brands released some highly innovative products, like metallic nail polish and fish roe-inspired manicure sets. It seems that consumers were more concerned than ever with standing apart, and the market responded to this desire with unusual products. Nails seemed to dominate the online world of cosmetics, with DIY websites making a huge splash in terms of popularity.
Trend Hunter's Beauty Trend Report offers more detailed insights into the cosmetics industry, and is a great tool for those looking to find the next hot thing in makeup.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
