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Haute Clown Couture

Natasha Poly Heads to the Circus for Vogue Paris April 2012

— March 27, 2012 — Fashion
Russian top model Natasha Poly stars in a fierce circus-set editorial for the Vogue Paris April 2012 issue that features her clowning around in some of the season's finest haute couture pieces. The 'Haute Couture' shoot pictures an almost unrecognizable Natasha Poly in clown makeup and surrounded by other circus entertainers.

Natasha Poly was captured by the lens of photographer Mario Sorrenti for the 'Haute Couture' shoot. The editorial was styled by Vogue Paris editor-in-chief Emmanuelle Alt, who selected couture looks by Riccardo Tisci for Givenchy, Atelier Versace, Gaultier Paris, Maison Martin Margiela, Charlotte Olympia and Elie Saab haute couture.

The Vogue Paris April 2012 features Victoria's Secret Angel Doutzen Kroes on the cover, photographed by David Sims.
Trend Themes
1. Circus-inspired Fashion - Disruptive innovation opportunities in the fashion industry can include incorporating bold, theatrical elements into high-end designs.
2. Clown Makeup as a Trend - Opportunities for disruptive innovation arise in the beauty industry by exploring unconventional makeup styles inspired by circus aesthetics.
3. Editorial Storytelling - Disruptive innovation opportunities exist in the publishing industry by creating immersive and creative visual narratives that captivate readers.
Industry Implications
1. Fashion - The fashion industry can embrace the creativity and showmanship of the circus to create unique and daring collections.
2. Beauty - The beauty industry can explore the use of clown-inspired makeup looks to offer bold and unconventional options to consumers.
3. Publishing - The publishing industry can experiment with visually stunning editorial spreads that transport readers into imaginative worlds.
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