Geometric Colorful Manicures

Refinery 29 Southwest Nails are Worth the Extra Work

These Refinery 29 Southwest nails are a gorgeous vision that put complementary warm colors front row and center.

The tutorial featured on the site is extremely complex, and walks readers through each step very carefully. There are essentially three part to this look, divided from the top of the nail to the bottom. Decidedly a tad more difficult than most nail DIYs, the effort put into this look is worth it provided that the outcome is an incredibly offbeat and impressive design.

Refinery 29 is known for putting out cutting-edge tutorials and styles, and these Southwest nails are no exception to that rule. Those daring and patient enough to try out this manicure will inevitably get plenty of attention and praise for their creative look.

Complex DIY Beauty
There is an opportunity for disruptive innovation in creating and marketing DIY beauty products that are more complex and require more effort, but produce impressive designs.
Offbeat Nail Design
There is an opportunity for disruptive innovation in creating and marketing nail designs that are unique and eye-catching, like the Southwest nails featured in this article.
Warm Color Combinations
There is an opportunity for disruptive innovation in creating and marketing products that feature warm color combinations like those highlighted in the Southwest nails featured in this article.

Sectors Adopting This

Beauty and Cosmetics
There is an opportunity for disruptive innovation in the beauty and cosmetics industry by creating and marketing DIY beauty products and unique nail designs similar to those featured in this article.
Fashion
There is an opportunity for disruptive innovation in the fashion industry by incorporating unique and eye-catching nail designs like the Southwest nails featured in this article into fashion collections and runway shows.
Home Decor
There is an opportunity for disruptive innovation in the home decor industry by creating home decor items utilizing warm color combinations similar to those highlighted in the Southwest nails featured in this article.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 92%
Freshness 8%

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