The beauty editorial by Fredrik Wannerstedt for Tush is filled with retro blond looks. From classic Marilyn Monroe curls to Farah Faucet’s feathered locks, there is vintage inspiration for everyone. Shot completely in black and white, the images are given an even heavier retro vibe.
Starring Henrietta Hellberg, Sara E and Elsa F, the beauty editorial by Fredrik Wannerstedt for Tush is smart and sophisticated, referencing past eras including the ‘50, ‘70s and the ‘80s. The elegant coifs by hairstylist Erika Svedjevik were beautifully accented by Nicole Lenning’s glam stylings. Makeup artist Ignacio Alonso also took a blast from the past when working with MAC cosmetics for the occasional pencil-thin eyebrows, glittering eyeshadow and glossy lips.
What's Driving This Trend
- Retro Blond Hairstyles
- Disruptive innovation opportunity: Develop a line of retro-inspired hair products and styling tools to cater to the growing demand for vintage hairstyles.
- Vintage Beauty Looks
- Disruptive innovation opportunity: Create a subscription box service that delivers curated vintage beauty products and tutorials for consumers to recreate iconic looks from different eras.
- Black and White Photography
- Disruptive innovation opportunity: Develop an AI-powered app that automatically converts color photos to black and white, allowing users to easily achieve a retro aesthetic.
Who This Affects Most
- Hair Care and Styling
- Disruptive innovation opportunity: Introduce a line of customizable hair-care products specifically designed for achieving and maintaining retro blond hairstyles.
- Beauty Subscription Boxes
- Disruptive innovation opportunity: Launch a subscription service that offers a range of curated vintage beauty products and tutorials, catering to consumers who embrace retro looks.
- Photography and Editing Software
- Disruptive innovation opportunity: Develop a user-friendly photo editing software that specializes in black and white conversions and offers retro filters to recreate the vintage look.
