Wallpaper-Inspired Nails

The 'Faded Floral Mani' by The Beauty Department is Easier Than it Looks

A much more subtle and work-friendly addition to the world of nail DIYs, the 'Faded Floral Mani' by The Beauty Department shows readers how to achieve a vintage look for their nails.

Surprisingly easy to do, although requiring a number of different shades of polish, the DIY manicure is a welcomed and simplified tutorial. Because it doesn't require a steady hand or a ridiculous amount of attention to detail, this nail technique is mess-friendly. The faded technique is actually created by diluting whatever varnish is used with nail polish remover, which provides a slightly milkier and softer appearance to hyper-pigmented varnish. A paintbrush (separate from those that come with polish) is needed in order to do this critical part of the tutorial.

Though requiring a few more tools than other manicures, this DIY is still relatively doable and offers a whimsical and understated look.

Vintage Nails
The fascination with vintage style creates an opportunity for nail polish companies to create more DIY tutorials that teach consumers how to achieve a vintage look for their nails.
Mess-friendly Nails
The trend of mess-friendly manicures creates opportunities for companies to create and market more nail polish remover products.
Faded Technique Nails
The faded technique trend opens up possibilities for innovation in nail polish formulas that can allow for easy dilution with nail polish remover.

Sectors Adopting This

Beauty
Companies in the beauty industry can leverage the current trend of vintage style by creating vintage-inspired products and tutorials.
Nail Polish
Nail polish companies can innovate by creating formulas that allow for easy dilution with nail polish remover to create the faded technique.
Nail Art Tools
Businesses in the nail art tools industry can create specialized paintbrushes that are designed for the faded technique used in vintage-style nail art.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 98%
Freshness 8%

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