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Top 55 Social Media Trends in August

From Moody Messenger Emojis to Social Travel Ads

— August 4, 2015 — Tech
The top August 2015 social media trends showcase a variety of ways in which individuals are engaging with various social networks and apps, as well as new marketing techniques that employ the medium. From emoji-inspired art that suggests the pervasiveness of a culture to

In a unique use of Twitter's Periscope app, Bacardi-owned luxury liquor brand St Germain produced a peep show-style livestream starring Canadian actress Hannah Simone in a sultry pin-up girl-inspired performance.

Similarly, UK fashion brand Topshop debuted a Tweet-powered shopping crane in London that invited consumers to control an arcade game-inspired vending machine through Twitter.

Meanwhile, Yahoo's Livetext is a silent video messenger app that lets individuals send audio-free video apps with the ability to add text overlay that was originally released in Hong Kong.

The top August 2015 social media trends highlight the potential for brands to reach consumers through organic digital means as well as the interest of consumers in single-function communication tools.
5.9
Score
Popularity
Activity
Freshness
55
Customizable Social Platforms
Customizable Social Platforms
The Facebook News Feed Can be Curated to Show Priority Content
<
54
Public Polling Apps
Public Polling Apps
This App Lets Anyone Publish and Advertise Their Own Poll or Survey
<
53
Searchable Annotated Video Platforms
Searchable Annotated Video Platforms
Video Plugin ClipMine Lets Creators Tag Content Within Videos
<
52
Silent Video Messengers
Silent Video Messengers
The New Yahoo Livetext App was Released in Hong Kong on the Down-Low
<
51
Feed-Organizing Apps
Feed-Organizing Apps
Twitter App Storyline Changes the Viewing Experience by Re-Organizing Tweets
<
50
Floating Video Ads
Floating Video Ads
This Facebook Button Lets Viewers Scroll Their News Feed While Watching Videos
<
49
Passionate Fatherhood Ads
Passionate Fatherhood Ads
This Facebook Stories Submission Highlights Life as a Black Father
<
48
Mingling Concert Apps
Mingling Concert Apps
'Meet on the Way' Connects Users with Strangers Attending the Same Concert
<
47
Sensual Liquor Livestreams
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
<
46
Video Dictionary Apps
Video Dictionary Apps
Say What Tasks Users With Defining Slang Expressions in Quick Video Clips
<
45
Creepy Privacy Ads
Creepy Privacy Ads
Innocence in Danger Uses Unsettling Ad Retargeting to Build Privacy Awareness
<
44
Customized Profile Picture Upgrades
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
<
43
Boat-Based Party Apps
Boat-Based Party Apps
This Social App Helps You Plan and Reserve Spots on Exclusive Boat Parties
<
42
Celebrity Conservation Campaigns
Celebrity Conservation Campaigns
Steve Carell & Save the Drop Raise Awareness of Water Consumption
<
41
Livestreaming Flight Campaigns
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
<
40
Hospitality Hiring Platforms
Hospitality Hiring Platforms
This Online Marketplace Helps Employers Find Hospitality Workers
<
39
Candid Model Vlogs
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
<
38
Social Retail Discounts
Social Retail Discounts
Billa Uses the Value of a Facebook Like to Determine In-Store Discounts
<
37
Interactive Birth Control Reminders
Interactive Birth Control Reminders
These App-Connected Pill Containers Track Your Pill Intake
<
36
Legal Video-Sharing Apps
Legal Video-Sharing Apps
This App Lets Users Legally Share Clips from TV Shows and Music Videos
<
35
Social Trip Organizers
Social Trip Organizers
The Social Travel Makes It Easy for Users to Meet Facebook Friends
<
34
Social Polling Apps
Social Polling Apps
The 'Tossup' App Lets Users Vote on Different Events and Activities
<
33
Cocktail Photography Campaigns
Cocktail Photography Campaigns
Sauza's Pitcher Perfect Picture Shares How to Take Photos of Drinks
<
32
Itinerary Sharing Platforms
Itinerary Sharing Platforms
This Website Lets Users Share and Compare Their Travel Itineraries
<
31
Jacket Shopping Quizzes
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
<
30
Outerwear Photo Kiosks
Outerwear Photo Kiosks
Canada Goose Set Up a Fun Photo Kiosk at the Sundance Film Festival
<
29
Hidden Social Features Charts
Hidden Social Features Charts
This Infographic Lists Social Media Features You Should Know
<
28
Kindness-Tracking Social Platforms
Kindness-Tracking Social Platforms
PersonalHeroes Tracks Positive Impacts on Other People's Lives
<
27
Moody Messenger Emojis
Moody Messenger Emojis
Skype Now Includes Character Emojis from the Disney 'Inside Out' Movie
<
26
Crowdsourced Imaging Apps
Crowdsourced Imaging Apps
This Social App Provides Real-Time Images from Places Around the World
<
25
Celebrity Dating Sites
Celebrity Dating Sites
This Tinder App Extension Lets Users Romantically Connect with Celebrities
<
24
Honest Video Apps
Honest Video Apps
The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
<
23
Alphabetic SEO Charts
Alphabetic SEO Charts
This Infographic Explains the Jargon Behind Search Engine Optimization
<
22
Interactive Beauty Blogger Apps
Interactive Beauty Blogger Apps
This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im
<
21
Rival Spread Campaigns
Rival Spread Campaigns
Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
<
20
Tourist Companion Apps
Tourist Companion Apps
The 'Trippers Pal' App Helps Put Travelers in Touch with Locals
<
19
Social Media Bookstores
Social Media Bookstores
Indigo's 'Like2Buy' Allows Consumers to Shop Through Instagram
<
18
Video Storytelling Apps
Video Storytelling Apps
Mobile App Storie Lets You Film and Publish Video Clips of Your Day
<
17
Social Shopping List Tools
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
<
16
Quirky Everyday Photography
Quirky Everyday Photography
James Popsys Puts a Slight Surreal Twist on Daily Captures
<
15
Meaningful Adventure Campaigns
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
<
14
Feminist Social Media Logos
Feminist Social Media Logos
The Facebook Friend Icon is Redesigned to Put the Woman First
<
13
Photo-Based Retail Platforms
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
<
12
Real Life Emojis
Real Life Emojis
This Artist Recreates & Photographs Text Message Emojis Using Real Objects
<
11
Social Pop-Up Shops
Social Pop-Up Shops
The Katy Perry Mad Potion Pop-Up Shop Was Set Up Solely on Twitter
<
10
Anonymous Proximity Messengers
Anonymous Proximity Messengers
Anonymous Messaging App Nod Wants You To Text Strangers Nearby
<
9
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
8
Sharing Theory Books
Sharing Theory Books
Shareology Investigates the History, Power and Strategies of Human Connection
<
7
Virtual Flower Shops
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
<
6
Social Travel Ads
Social Travel Ads
Loews Hotels' 'Travel for Real' Campaign Uses Authentic Instagram Photos
<
5
Custom Dessert Campaigns
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
<
4
Expansive Digital Summits
Expansive Digital Summits
The Detroit Digital Summit (SPONSORED)
<
3
Immersive Digital Marketing Conferences
Immersive Digital Marketing Conferences
The Digital Marketing Innovation Summit (SPONSORED)
<
2
Emoji-Integrated Photography
Emoji-Integrated Photography
This Who Artist Places Emojis in Real Life Scenes Uses Only an iPhone
<
1
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
<