This Facebook button is the latest addition to Mark Zuckerberg's social media site and it allows users to watch videos and advertisements while they simultaneously scroll through their homepages.
Zuckerberg has emphasized that Facebook is becoming a video-filled site and he plans to build on this notion. By introducing this Facebook button, viewers can enhance their multi-tasking abilities. When they click the button, the ad or video will pop off the page and open in a floating window so users can watch and listen while still using other aspects of the site.
This feature allows you to pause and replay the video without having to open a new window. With the short attention spans of many Facebook users, this creative tool will save time while still satisfying an advertisements purpose.