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Floating Video Ads

This Facebook Button Lets Viewers Scroll Their News Feed While Watching Videos

— July 10, 2015 — Social Media
This Facebook button is the latest addition to Mark Zuckerberg's social media site and it allows users to watch videos and advertisements while they simultaneously scroll through their homepages.

Zuckerberg has emphasized that Facebook is becoming a video-filled site and he plans to build on this notion. By introducing this Facebook button, viewers can enhance their multi-tasking abilities. When they click the button, the ad or video will pop off the page and open in a floating window so users can watch and listen while still using other aspects of the site.

This feature allows you to pause and replay the video without having to open a new window. With the short attention spans of many Facebook users, this creative tool will save time while still satisfying an advertisements purpose.
Trend Themes
1. Multi-tasking Video Consumption - The Facebook button that allows users to scroll their news feed while watching videos opens up opportunities for multi-tasking video consumption.
2. Enhanced User Experience - The floating video ads feature on Facebook provides an enhanced user experience by allowing users to watch videos without interrupting their browsing activities.
3. Time-saving Advertising - The new Facebook button for floating video ads saves time for users by allowing them to pause and replay videos without having to open a new window.
Industry Implications
1. Digital Advertising - The floating video ads feature on Facebook presents disruptive innovation opportunities for digital advertising agencies to explore new ways of reaching and engaging users.
2. Social Media - The Facebook button for scrolling while watching videos presents a disruptive innovation opportunity for social media platforms to enhance user engagement and video consumption.
3. Online Video Streaming - The introduction of the floating video ads feature on Facebook creates a disruptive innovation opportunity for online video streaming platforms to improve user experience and ad effectiveness.
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