This App Lets Anyone Publish and Advertise Their Own Poll or Survey
Katherine Pendrill — July 13, 2015 — Tech
References: pollfish & techcrunch
A Greece-based startup has produced a public polling app called 'Pollfish,' which provides a platform for anyone to publish their own custom surveys. The purpose of the app is to give companies a quick and easy way of gathering real-time data on consumer behavior.
Users who download the app can create their own Pollfish profile and immediately begin designing their own public survey. The app allows you to select your target audience so that it can directly distribute the poll to those who matter most. The app will subsequently provide real-time results from a wide variety of users. You can then use custom filters such as location and gender to sort though your poll results.
With so many companies focused on data-driven decisions, a public polling app is a valuable tool for gathering a complete picture of current market conditions.
Users who download the app can create their own Pollfish profile and immediately begin designing their own public survey. The app allows you to select your target audience so that it can directly distribute the poll to those who matter most. The app will subsequently provide real-time results from a wide variety of users. You can then use custom filters such as location and gender to sort though your poll results.
With so many companies focused on data-driven decisions, a public polling app is a valuable tool for gathering a complete picture of current market conditions.
Trend Themes
1. Public Polling Apps - A trend towards consumer-generated data collection, providing companies with on-demand, real-time insights.
2. Customizable Survey Apps - An industry focused on providing user-friendly platforms for fast and efficient survey creation.
3. Real-time Market Research - A trend towards the use of technology to generate dynamic, constantly-evolving real-time market insights.
Industry Implications
1. Market Research - Polling apps provide a space for companies to conduct market research and gather real-time insights through customizable surveys.
2. Advertising - Polling apps have the potential to assist advertisers and marketing agencies in generating data-driven campaigns.
3. Mobile App Development - As more companies look to capitalize on real-time market research, there is an opportunity for app development firms to create user-friendly, customizable survey apps that meet user needs.
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