With teens and young adults consisting of a large chunk of the types of viewers that pay attention to ads and commercials, there's no surprise as to why marketers are utilizing these youthful marketing techniques to draw in that hip and modern crowd.
While retailers can easily market their products through clear-cut imagery and simple wording, the challenge lies within attracting that specific target audience, one which retailers are hoping will buy their products and services. Through incorporating such youthful marketing techniques such as references to humor, digital technology or the use of social media, advertisers are more easily able to connect with that hip and tech-savvy audience.
From comically interactive ads to social media star campaigns, these youthful marketing techniques will definitely capture the interest of any hip and modern young adult.
83 Youthful Marketing Techniques
78
Crisp Color-Blocked Campaigns
The United Colors of Benetton Spring/Summer Lookbook is Preppy
77
Illusionary Sportswear Ads
The Insight Autumn 2013 Campaign is Inspired by Surrealism
76
Adventurous Auto Propaganda Ads
The Land Rover Defender 2012 Campaign is Manly
75
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
74
Highlighter Haired Ads
The NastyGal x Mink Pink Campaign is Candy-Colored
73
Chic Girl Gang Fashion Ads
The Zara Fall 2013 Campaign Stars a Troop of Models
72
Venetian Tourist Advertorials
The Dior Cruise 2012 Collection Features Summer-Ready Styles
71
Economical Hipster Catalogs
The Lacoste Pre-Fall 2013 Lookbook is Comfortably Chic
70
Corvette-Centered Shoe Catalogs
The Del Toro SS13 Lookbook is Captured in the Miami Heat
69
Driven Denim Ads
Levi's Laid-Back Campaign Encourages Wearers to Go Forth
68
Nautical Neon Advertisements
The Ellus Spring/Summer 2013 Campaign Capitalizes Oceanic Colors
67
Social Media Star Campaigns
Tumblr Founder David Karp Appears in the Uniqlo 'NYC Voices' Ad
66
Tech-Savvy Ad Remakes
Graphic Designer Eoin Conlon Re-imagines Classic Ads
65
Avocado Obsession Commercials
This Subway Commercial Shows People with Extreme Loves for Avocados
64
Horn-Tooting Tech Ads
The 'What is iPad' Commercial Pats the Apple iPad on Its Back
63
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
62
Brooklyn Bridge Fashion Ads
The H&M Divided Fall 2012 Campaign Stars a Youthful Nimue Smit
61
Darkly Artistic Catalogs
The PROUDRACE Fall/Winter 2012 Collection Pays Homage to the Streets
60
Nostalgic Workwear Catalogs
The 69 Spring 2013 Collection Features Denim-Enriched Ensembles
59
Viral Surfing Sheep
Mildred the Surfing Sheep Takes on the Waves for Finisterre
58
Artful Streetwear Branding
The Duckie Brown Poster Campaign is Elegantly Opulent
57
Truthful Tech Ad Spoofs
'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals
56
Snowy Mountain Fashion Ads
Hermes Fall/Winter 08-09
55
Backpacking Road Trip Catalogs
The Herschel Supply Co. SS12 Lookbook is Carefree and Nostalgic
54
Stop-Motion Papercraft Storytelling
‘Origami In the Pursuit of Perfection' Shares Hist
53
Road Trip Ads
Ralph Wild Campaign
52
Talent-Highlighting Clothing Ads
The Gap 'Icon Redefined' Campaign Showcases Musicians & Dancers
51
Video Game Fitness Ads
Nike 'Game On, World' Campaign Turns Athletes Into Virtual Game Players
50
Massive 8-bit Interactions
The World's Largest Space Invaders Game is the Future of Gaming
49
PC Cutevertising
4-Year-Old Kylie Demos Windows Live Photo Gallery in New Ad
48
Makeup-Eating Ads
RAW Natural Beauty Ad Shows Lipstick Consumption
47
Climate-Based Fashion Campaigns
Burberry Digital Weather Billboards Alert Brits to the Temperature
46
Social Media Liquor Ads
The Biz Stone Stoli Vodka Commercial will Guarantee a Few Laughs
45
Air Guitar Advertorials
The Macy's Spring/Summer Campaign Goes From Day to Night
44
Diorama-Sized Fashion Ads
The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun
43
Flashback Technology Ads
The Back to the Future Garbarino Ad Harkens Back to the 80s
42
Risky Driving Ads
The SJ Swedish Rail Campaign Offers a Smarter Way to Travel
41
iPads as Fly-Swatters
Newsday iPad Commercial Shows Print Newspapers Have at Least One Use
40
Street-Dancing Virals (UPDATE)
The Viral Factory Samsung Campaign Clip Takes Onlookers by Surprise
39
Pop-Up Ad Agencies
Proximity BBDO's “The Farm” Nurtures Young Creatives
38
Matador-Inspired Ads
The Moschino Spring 2012 Campaign Stars an Adventurous Kasia Struss
37
Comically Interactive Ads
The Skittles Touch Commercials Reward Viewer Participation
36
Empathetic Dating Ads
The Webroot Hot Young Girls Commercial Will Want You Securing Your Internet
35
Social Media Snack Guards
The Virtual Fridge Lock Tells Your Facebook Friends When You Eat
34
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
33
Augmented Jewelry Applications
The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
32
Fear-Based Facebook Groups
Viewers Terrified of Swedish Model in Apoliva Commercial
31
Emotion-Emitting Tablet Ads
iPad 2 Commercial Brands Device as Bending How We Interact with Media
30
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
29
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
28
Arctic Sports Fan Campaigns
Coca-Cola Polar Bears Will Watch Super Bowl & Give Feedback on Plays
27
Literal Social Media Re-Enactments
The Nico Muhly 'Two Boys' Opera Ad Brings Online to Life
26
Crime Fighting Ads
Jackie Chan Segways into Future in a Kaspersky Ad
25
Censor-Battling Soda Ads
This Video Explains the Latest Sprite Ad Campaign in Saudi Arabia
24
Mobile Instrument Symphony Campaigns
Hello Bank's Mobile Concerto Serenades a Crowd Using Mobiles
23
Individuality-Expressing Ads
Dr Pepper 'Always One of a Kind' Campaign Encourages Originality
22
Adventurous World Sports Ads
The Bank of China 2012 Olympics Campaign Features London's Big Ben
21
Social Media Challenges
The Jeep Poland Campaign 'Jeep-In' Game is a Success
20
LEGO-Remade Comercials
The LEGO Ad Break Parodies Traditional British TV Commercials
19
Viral Video Stars in Camera Ads
Sanyo Uses YouTube A-Listers to Promote ‘Xacti HD' Dig
18
Digital Face Ads
The Samsung 'Explore Your Dual World' Video is Futuristic
17
Romance-Inducing Drink Commercials
This Coca Cola Commercial Features Dozens of Floating Pop Cans
16
Stealth Paparazzi Ads
Gossip Girl Taylor Momsen Promotes Nike with Paps
15
Carpe Diem Internet Ads
This GoDaddy Super Bowl Commercial Pushes You to Seize the Moment
14
Revamped Camera Campaigns
The DRtv Ricoh PX Ad Puts the Product to the Test
13
Fanciful Cookie Music Videos
The Oreo Wonderfilled Video Will Entice You into Getting an Oreo
12
Problematic Gamer Campaigns
This Banned Xbox Commercial Features a Faux Fire Fight
11
Personified Breakfast Cartoons
Denny's Promotes Its Breakfast Menu by Animating 'The Grand Slams'
10
Skynet-Inspired Auto Ads
The Dodge Charger 'The Future of Driving' Ad Declares War on Machines
9
Epic Vacuum Ads
The LG Kompressor Elite Cleaner Will Clean & Compress Things That are Lurking
8
Road Trip Auto Ads
Volkswagen Golf GTI Campaign Asks, 'Anyone for a Sunday Drive?'
7
Car-Free Auto Campaigns
Take the Family Off-Roading with the Kia Sportage
6
Co-Branded Youth Group Chocolate (UPDATE)
TV Spot Promotes Nestle Crunch Girl Scout Candy Bars
5
Smartphone Flash Mob Ads
Samsung Set Up a Flash Mob on a Busy NYC Street to Promote the Galaxy IV
4
Fantasy Bedtime Stories
This Spin-Off of Goodnight Moon is Game of Thrones-Inspired
3
Super Speedy Cell Surfing
Orange Mobile Phones Promotes Its Lightning Fast Data Speed
2
Viral Satirical Ads
Rhett and Link's Controversial Furniture Video
1
Tea Tag Animations
Twinings' Stop Motion Ad Uses Papercraft to Express Life's Little Joys
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App