The latest Newsday iPad commercial makes one point about print newspapers no tech diehard can refute: Print newspapers are far better than their digital counterparts at swatting insects. The ad teases the interactive features of the Newsday app, and then proceeds to ruin a $500 gadget by using it to smash a fly on the kitchen table. Unfortunately, there isn't an app for that.
Implications - With the introduction of iPad technology, many consumers questioned how practical these new technological innovations really are. In order to help demonstrate the practicality of this technology, Apple took a humorous approach by showcasing people using their iPads as fly-swatters.
See the Newsday iPad commercial above.
What Makes This Trend Stand Out
- Humorous Advertisements for Technological Innovation
- Brands can use humor to showcase the practicality and versatility of new technologies.
- Interactive Features in News Apps
- News organizations can explore innovative ways to engage their audiences through interactive features in their digital platforms.
- Print Vs Digital Media Debate
- The ongoing debate between print and digital media can inspire disruptive innovations that leverage the strengths of both mediums.
Sectors Adopting This
- Advertising
- Advertising agencies can embrace humor in their campaigns to grab attention and highlight the unique features of their clients' products.
- Digital News Media
- Digital news platforms can focus on developing interactive features to provide engaging and immersive experiences for their readers.
- Technology
- Technology companies can explore new applications for their devices or technologies through creative demonstrations and unconventional uses.
