Both augmented and virtual reality have innovative applications in terms of entertainment.
One particularly interesting entertainment-centered application of virtual reality is that of the Courtauld Museum at London's Somerset House. The tiny yet impressive gallery known for its Impressionist collection recently launched a VR application that allows art lovers to experience standing in the museum's Wolfson Room, which contains masterpieces of Manet, Monet and Renoir.
Separately, NextVR is a Laguna Beach-based brand creating immersive virtual reality experiences. In order to celebrate the kick-off of the 2015-2016 NBA season, NextVR streamed the opening game of the season for all of its users.
Although very different, virtual reality as well as augmented reality both have an abundance of applications in the entertainment realm, for people of all ages both inside and outside of the home.
53 AR/VR Entertainment Applications
53
Holographic Projection Systems
Bleen Offers 3D Projection Without Requiring the Use of Glasses
52
Virtual Reality Handsets
The Oculus Touch Controller Turns Virtual Worlds Tactile
51
Virtual Reality Suits
The Tesla Suit Simulates Full-Body Touch, Climate Control and Motion Capture
50
Augmented Snowboarding Goggles
The RideOn Goggles Helps Navigate the Slopes with Smart Projections
49
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
48
Virtual Reality Video Cameras
The Lytro Immerge Captures 360-Degree Images At One Time
47
Immersive VR Projectors
Immersis Creates a 180 Degree Viewing Experience for Users
46
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
45
Virtual Festival Tours
Field Trip's Music Festival Experience Entertains with VR Between Sets
44
Virtual Reality Chairs
The VRgo Leaves Your Hands Free For Virtual Reality Activities and Gaming
43
Virtual Reality Museums
Reload Studios is Bringing Famous Artwork Out of Museums and Into Homes
42
VR Comedic Shorts
CBS Debuted the First Virtual Reality Comedy Short at Cannes Lions
41
Sensitive Virtual Reality Suits
Haptic Technology Creates Touchable Experiences in This VR Suit
40
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
39
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
38
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
37
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
36
Affordable Gamer VR Headsets
The Oculus Rift Consumer Edition Works with Xbox One Controller
35
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
34
Virtual Reality Film Festivals
The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
33
Animalistic Sensory Experiences
Marshmallow Laser Feast Provides a Heightened VR Forest Experience
32
Retro Virtual Reality Toys
Mattel Revives a Nostalgic Childhood Toy with a VR Update
31
Virtual Reality Concerts
Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
30
VR Storytelling Apps
This App Uses Virtual Reality Technology to Tell Controversial Stories
29
Virtual Reality Swing Sets
The Swing Virtual Reality Program is Used While Riding a Swing Set
28
Virtual Reality Streaming Apps
This Netflix App Works With the Oculus Rift Virtual Reality Headset
27
Mobile Entertainment Headsets
The Royole-X Smart Mobile Theater Offers Immersive Experiences
26
Virtual Reality Hotel Experiences
This Futuristic In-Room Entertainment System Markets Luxury
25
Innovative Hologram Glasses
HoloLens Lets You Interact with the Virtual World in Physical Space
24
Virtual Museum Exhibits
The Virtual Reality Weekend Transports Museum Visitors to the Bronze Age
23
VR Gaming Gloves
Manus Machina is Developing a More Intuitive Alternative to the Joystick
22
Livestreamed Basketball Games
NextVR is Streaming the First NBA Game Of the Season
21
Augmented Reality Commuter Screens
The Seat Back Entertainment on Glasgow Shuttle Buses is Hi-Tech
20
360-Degree Surfing Videos
This Samsung Galaxy Video is an Interactive Tahitian Surfing Experience
19
Real World VR Headsets
These Glasses by Magic Leap Project Images Onto the Real World
18
Haunted VR Adventures
Target's 360-Degree Experience Takes You into a Haunted House Online
17
Augmented Reality Gaming Pads
The Sinister Virtual Game Pad Gives You an Immersive Expeirence
16
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
15
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
14
Virtual Reality Disney Drawings
Disney Animator Glen Keane Uses the HTC Vive to Draw Characters
13
Virtual Reality Tablet Tech
The Samsung Gear VR is Powered by Oculus Technology
12
Virtual Space Travels
Earthlight Lets You Virtually Explore the International Space Station
11
Virtual Dinner Parties
The Doghouse Puts People Around the Table for an Awkward Family Dinner
10
Creepy Familial VR Films
The 'Meet the Family' Film is a Creepy Virtual Reality Experience
9
Augmentation Anime Apps
The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
8
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
7
Virtual Reality Music Videos
This 'The Hills' Video Has Flaming Constellations in 360-Degree View
6
Reality-Infused Video Games
The Sports Drive Logger Infues Real Driver Data into a Video Game
5
First-Person VR Puzzles
This Virtual Reality Puzzle is a Immersive First-Person Experience
4
Livestreamed Cooking Classes
Dairy Farmers of Canada Set Up a Virtual YouTube Cooking Session
3
Captivating Whiskey Apps
Johnnie Walker Enhances Whiskey Drinking with an Immersive App
2
360-Degree Panoramic Paintings
This Panoramic Art Uses VR Goggles to Engulf Viewers in the World
1
360-Degree Music Videos
The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
Related Ideas
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Small-Space VR Platforms
Snack VR Operates in Just Five Square Meters
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Next-Gen Virtual Merch Stores
The Benfica Immersive Store Assists Customers with an AI Concierge
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
App-Powered Assistive Museum Experiences
The Art Museum of South Texas Partners with ReBokeh
Immersive Recovery Therapies
NeuroAnimation Technology Promotes Motor Recovery & Brain Health
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
AR Documentary Series
The Seven Wonders of the Ancient World Links Content with QR Codes
Mixed Reality Headsets
The vivo Vision Discovery Edition is Cutting Edge and Immersive
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Boundary-Pushing AR Outdoor Exhibitions
Coventry Debuts the 'This is Me, This is Us' Exhibition
Compact AR Glasses
Spectacles Gen 5 Offers Shared AR Experiences with Snap OS Integration
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Free Outdoor AR Exhibitions
Window Wonderland is Running Until January 31st in the Junction
Immersive VR Thriller Games
PlaySide Studios Announced 'Shattered' Thriller for VR Consoles
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI-Packed Smart Glasses
The RayNeo X3 Pro AR Glasses Offer Immersive Viewing Experiences
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Lightweight VR Headsets
The Pimax Dream Air Represents a Notable Advancement in Virtual Reality
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
No-Code Metaverse Builders
'Viverse Create' from HTC Enables Easy Metaverse World Creation
Family-Friendly VR Games
MixRift's Battle Orb Brings the Fun of Physics to Family VR Gameplay
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Gamified Fitness Apps
The Tae Bo Reboot App is Engaging and Immersive
Historic AR Experiences
Nishichayagai is Attracting New Visitors with an Artful Exhibition
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Location-Based Storytelling Apps
Storyrabbit Functions as a Personalized Audio Tour Guide
High-Fidelity Space Voyages
Interstellar Arc is an Immersive Space Exploration Experience
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
AI Companion Holograms
Project AVA Introduces a 3d Holographic AI Companion System
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
AI-Enhanced Virtual Reality Therapies
PsyTechVR Offers Clinicians & Patients Sophisticated Tools
Tech-Branded VR Headsets
This Nothing VR Headset Concept by Ratan Pande is Ultra-Modern
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
AR Astronomy Tools
Space Gate Delivers An Immersive AR Astronomy Experience
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
Efficient Photo-Enhancing Mobile Applications
Leia Inc. Recently Released the Immersity App
Collaborative VR Experiences
Netflix and Sandbox VR Introduce an Immersive Rebel Moon Experience
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Artful AR Experiences
The Incredible Unknowns of the Louvre is a Free, Interactive AR Experience
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
Marketing Simulation Tools
Novela AI Marketing Simulation Trains AI Collaboration And Strategy
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
Sensory Museum Experiences
The Museum of Illusions Features Immersive Attractions
Digital Fashion Design Competitions
CLO Virtual Fashion Launches CUT, SLASH & CORSET
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
AR Cultural Experiences
Snapchat and the Palace of Versailles Created Dansez Versailles
Immersive Educational Museum Experiences
The National Animation Museum and IndieCade Partner
Immersive Impressionist Experiences
Exhibition Hub Debuts Claude Monet: the Immersive Experience
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
AI Emotional Interaction Technology
Fantasiatoy Unveils a Groundbreaking Product at AVN Expo
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Car Race-Focused Mobile Apps
IBM and Scuderia Ferrari HP Upgrade the Experience for Formula 1 Fans
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Mainstream Storefront Metaverse Launches
Decentraland Debuts On Epic Games Store and Mobile
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Virtual Learning Playgrounds
GlobeKin Offers Real-World Learning Experiences for Children
Horror-Themed VR Worlds
Blumhouse is Creating the 'Horrorverse' for Meta Quest 3
Real-Time 3D Engines
Unity Enables 2D, 3D, VR & AR Project Development Across Industries
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Celebratory VR Promotions
Zero Latency VR is an Expert in Free-Roam Virtual Reality Entertainment
Live Interpreter Museum Experiences
The Manitoba Museum is Implementing the Aira App
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
VR Rail Carriages
The St Vincent’s Express Takes Senior Care Residents to 10 Countries
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
French Esports Fan Spaces
Solary Announces the Launch of a New Facility and Mobile Application
Interactive Virtual Train Tours
Ocean3D Partners with Lumo Trains on an Interactive Virtual Tour
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Educational VR Florist Programs
The Texas State Florists' Association Debuts a Unique VR Program
AI 3D Conversion Tools
Sony Uses AI to Turn 2D Visuals into 3D
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Screen Time Management
Realverse Helps Families Balance Screen Time With Real-World Living
Spatial Utility Tools
Boost Productivity With Mixed Reality Tools Using Widgets App
Esports Fan Community Apps
Evil Geniuses Launched 'Villainverse' for its Most Devout Fans
Travel-Focused Audio Guide Apps
Vacayit Offers an Extensive Catalogue of Audio Guides
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Augmented Paint Platforms
Dulux Visualizer Utilizes Color Picker Technology for Living Spaces
Versatile Spatial Computers
The Play for Dream MR Was Unveiled at CES 2025 in Las Vegass
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
AR-Enabled Illumination Apps
The Philips Hue App Now Uses LiDAR to Provide an AR Preview
AI Virtual Tours
RealTour AI Creates Professional Property Tours Quickly And Easily
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Comprehensive Museum Visitor Apps
The Chester Beatty Museum & accesso Refine Visitor Experiences
Immersive Fitness Apps
Gym Spatial Brings Immersive Environments To Apple Vision Pro Workouts
Immersive Virtual Spaces
Timmerse Creates Customizable 3D Worlds for Work and Social Interactions
Performing Arts Subtitle Systems
The International Performing Arts Consortium is Using AI
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey