With the NFL’s biggest game less than a week away, these ads might get you anticipating this year’s Super Bowl Volkswagen commercial. Last year, they tapped the Star Wars saga for their big commercial and made a splash as one of the most talked about ads. That Super Bowl Volkswagen commercial got so much attention that it actually inspired spoofs and memes in the following weeks.
Volkswagen continues to push their advertising output to new areas with the imitation-busting ad. The ad relates Volkswagen’s originality to the original hit song videos that grace the Internet and compares those that copy Volkswagen with the countless cover videos that inevitably pop up after a hit record goes viral. This is an exceptionally modern way of conveying Volkswagen’s originality.
48 High-Velocity Volkswagen Ads
48
Apocalyptic Auto Ads
The Volkswagen GTI 'Tunnel Vision' Promo is Exhilarating
47
Imaginative Auto Advertising
The Volkswagen People's Car Project Invites Whimsical Submissions
46
Danger-Avoiding Auto Ads
The Volkswagen Side Assist Campaign Clevery Prevents Accidents
45
Tight Parking Spot Ads
The Volkswagen Park Assist Campaign Imagines Scary Car Situations
44
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
43
Web-Invading Car Ads (UPDATE)
The Volkswagen Black Beetle 2011 Ad Gives YouTube a Makeover
42
Edible Ads
The New Volkswagen Ad by Ogilvy South Africa Eats Up Competitors
41
Road-Covered Vehicle Ads
The Volkswagen Side Assist Campaign Shows What is Hidden
40
Luxury-Loving Car Campaigns
The Volkswagen Touareg Ads Will Take Over Your Senses
39
MacGyver-Like Maneuver Ads
The Volkswagen Genuine Parts Campaign Involves Fast and Cheap Fixes
38
Undressed Autovertising (UPDATE)
Volkswagen 'Pleasure Before Business' Helps People Prioritize
37
Sled-Ditching Santas
The Volkswagen Jetta Ad Campaign Shows 'You'll Do Anything to Drive It'
36
Daddy's Girl Auto Ads
The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car
35
Baseball Auto Ads
This Volkswagen Passat Advertisement Touts the Car’s Durability
34
Barbecue-Transforming Vehicles
The Volkswagen BBQ Van is a Car-Loving Grill King's Ideal Gift
33
Bite-Size Auto Ads
Less is More With This Volkswagen Golf R32 Promotion
32
Cheer-Powered Cars
Volkswagen 'Up! Holland Up!' Campaign Awards People Who Scream Loudest
31
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
30
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
29
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
28
Pedestrian-Protecting Print Ads
These Volkswagen 'Brake Assist' Ads Put Pedestrian Safety First
27
Roller Coaster Car Campaigns
The Volkswagen Tiguan Ads Shows How Exciting Off-Roading Is
26
Endearing Engagement Commercials
The Recreio Volkswagen Proposal Ad is Like Watching Real Life
25
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
24
Head-Turning Car Ads
The Volkswagen Passat Campaign Promotes the Car's "Rear View Parking Camera"
23
Imminent Danger Ads
The Volkswagen Voyage Campaign Promotes Its Parking Sensor
22
Comparative Auto Ads
This Volkswagen Wedding Ad Provokes Laughs with Engagement Costs
21
Size-Promoting Billboards
The Volkswagen Up! Outdoor Campaign is Creative & Cute
20
Mixed-Messaging Car Ads
The Volkswagen Original Parts Commercial Does Not Take Alternatives
19
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
18
Adventure-Driven Auto Ads
The Volkswagen Space Cross Campaign Relies on People's Imaginations
17
Hand Slap Drive-Bys
The 2012 Volkswagen Beetle 'High Five' Depicts Friendly Street Greetings
16
Trashy Car Art
The 'Think Blue Beetle' is Made Using Old Bottle Caps and Computer Parts
15
Individual Defect Campaigns
The Volkswagen Original Parts Avoids Isolated Problems
14
Stylish Auto Ads
The Karl Lagerfeld Volkswagen Commercial Combines Elegance and Grace
13
Disappearing Act Car Campaigns
A Vanishing Auto in the Volkswagen Golf GTI 'Time Machine' Ad
12
Hedgehog Auto Advertising
Volkswagen Uses a Hedgehog to Advertise its Park Assist Feature
11
Drowned Driving Ads
The Volkswagen Touareg Campaign States That Water is No Obstacle
10
Rapid Car Competitions
Volkswagen Fast vs. Fast Pits the 2012 Jetta GLI Against Fastest People
9
Sing-Along Car Ads
The Humorous Volkswagen Passat Commercial Will Get You Grooving
8
Fractured Art Auto Ads
The Volkswagen Phaeton Campaign Advocates Arriving in Better Shape
7
Sleepwalking Auto Ads
The Volkswagen Touareg Commercial Brings a Whole New Meaning to Dream Cars
6
Iconic Reel-Reminiscing Ads
Volkswagen ‘See Film Differently’ Campaign Reiterates Pop
5
Gas-Saving Advertisements
The Volkswagen Globe Commercial Wants to Save the World & Save You Money
4
Ear Hair Advertising
This Volkswagen Touran Ear Ad Will Have You All Ears
3
Reclaimed Christmas Ads
The Volkswagen Instant Christmas Recycler Campaign is Clever
2
Complimentary Car Captures
The Great Volkswagen Art Heist Places Framed Photos up for Grabs
1
Sweepstake Cruising Marketing
The Volkswagen Speed Camera Lottery Campaign Rewards Safe Drivers
Related Ideas
Futuristic Supercar Designs
These Bugatti Custom Vehicle Designs by FLYBYARTIST are Rugged
Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Doll-Themed Pink Cars
Hot Wheels Debuts a Barbie Corvette Convertible Inspired by the Stingray
All-Electric Camper Van Designs
Alpincamper Turned the Volkswagen ID. Buzz into a Camper Van
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
App-Connected Campervans
This New Campervan Blends Vintage Aesthetics With Modern Tech
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Rugged Long-Haul Adventure Trucks
The Bruce Banner Camper is Inspired by the Hulk Himself
Super Bowl Donut Promotions
This Krispy Kreme Super Bowl Promotion Enhances Value for Fans
Cabin-Transformed Vintage Cars
Catawiki Transforms the 1970 Volkswagen Beetle into a Cabin
Off-Grid Adventurer Camping Vans
The 2025 Winnebago Revel Camper Van is Cozy and Well-Appointed
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Collaboration Automotive Footwear
The Adidas X Crazyfast Bugatti is Speed and Precision-Focused
Italian Sports Car-Branded Chargers
This Conceptual Ferrari EV Charger Pays Tribute to the Brand
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
High-Performance Hatchback Vehicles
The 2024 Volkswagen Golf R 333 Limited Edition is Lime Yellow
70s-Style Race Cars
The Hyundai N Vision 74 is Expected to Jump from Concept to Real Life
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Retro-Style Electric Vans
The Porsche x VW Renndienst Id.Buzz Bus Revives a Classic Design
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Aerodynamic Electric Sedans
Volkswagen's 'ID.7' Sedan Offers An Impressive Range Of 700 Kilometers
Trailblazing American Hypertrucks
The 'SV Rover' Churns Out In Excess Of 1,000 Horsepower
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Electrified Classic Saloon Cars
Audi Has Outfitted a Vintage 'NSU Prinz 4' With An Electric Motor
Ultra-Futuristic Modern Cars
The Mercedes-Benz Vision One-Eleven EV is Visually Striking
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Sleek Sporty Platform Boot
adidas Launches a New Superstar Boot with a Slightly Raised Base
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Electric Mini Camper Vans
Vanderer Presents a Look at the New Citroën 2CV Electric Design
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Efficient Collaboration Camper Vans
The Ford Nugget Camper Van Comes in a PHEV Option
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Vintage Car Showrooms
Gunther Werks Recently Announced Its First East Coast Showroom
Special Edition Off-Road SUVs
These Jeep Concepts Were Unveiled for the 2024 Easter Jeep Safari
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Beach-Ready Surfing Vans
The Volkswagen California Surf Has a Seven-Speed Engine and More
Remastered Iconic Supercars
Alfa Romeo's Latest Car Pays Tribute to a Legendary Late-1960s Ride
Automaker-Branded Limited-Edition Collections
Mercedes-Benz and Superplastic Release a New Capsule
Super Bowl Commercial Contests
Doritos is Giving 1 Fan a Chance to Star in a Super Bowl Commercial
All-Electric Sleek Fastback Sedans
Volkswagen Presents the ID.7, an Electric Update
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Family-Friendly Camper Vans
The 'Wave' Offers Reliably Cozy Comfort On the Road
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Poop-Themed Game Day Ads
Tushy Will Pay Fans $10k to Poop on Super Bowel Monday
All-Electric Vehicle Multiverse Ads
Acura Launches Its New World. Same Energy. Campaign
Landscape-Inspired Off-Road SUVs
The 2024 Volkswagen Atlas Peak Edition is Stylishly Rugged
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Roman Numeral-Inspired Ketchup Ads
HEINZ Launches “LVII Meanz 57” in Time for The Big Game
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Sporty All-Electric Concept Cars
The Volkswagen ID.X Performance Maximizes Electric Capabilities
Sci-Fi Electric Vans
This I.D. BUZZ Volkswagen Van Was Inspired by The Mandalorian
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Petite Solar-Powered EVs
The 'Buggy' is a Micro Vehicle That Offers Comfortably Compact Motoring
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Dynamic Car-Themed Structures
Daniel Arsham Presents the New VEILED PORSCHE 930 Turbo
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Sketched Luxurious Sportscars
Bugatti Presents the Golden Era Version of the Chiron Super Sport
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Plant-Based Cheese Stadiums
Violife is Sharing 100% Vegan Snack Boxes for the Super Bowl LVII
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
All-Electric Sports Cars
Porsche's Vision 357 Speedster is an Ultra-Luxurious Model
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Hot Dog-Themed Mascot Cars
The Oscar Mayer Wienermobile is Being Renamed to Frankmobile
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Electric SUV-Inspired Beers
Tesla Unveil Its Latest GigaBier Inspired by Its Cybertruck
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
Toy-Inspired Vehicle Finishes
The Volkswagen T-Cross is Being Offered in Rubber Ducky Yellow
Vibrant Retro Convertible Puzzles
LEGO Presents the New 10321 Corvette Convertible Set
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign