With the NFL’s biggest game less than a week away, these ads might get you anticipating this year’s Super Bowl Volkswagen commercial. Last year, they tapped the Star Wars saga for their big commercial and made a splash as one of the most talked about ads. That Super Bowl Volkswagen commercial got so much attention that it actually inspired spoofs and memes in the following weeks.
Volkswagen continues to push their advertising output to new areas with the imitation-busting ad. The ad relates Volkswagen’s originality to the original hit song videos that grace the Internet and compares those that copy Volkswagen with the countless cover videos that inevitably pop up after a hit record goes viral. This is an exceptionally modern way of conveying Volkswagen’s originality.
48 High-Velocity Volkswagen Ads
48
Apocalyptic Auto Ads
The Volkswagen GTI 'Tunnel Vision' Promo is Exhilarating
47
Imaginative Auto Advertising
The Volkswagen People's Car Project Invites Whimsical Submissions
46
Danger-Avoiding Auto Ads
The Volkswagen Side Assist Campaign Clevery Prevents Accidents
45
Tight Parking Spot Ads
The Volkswagen Park Assist Campaign Imagines Scary Car Situations
44
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
43
Web-Invading Car Ads (UPDATE)
The Volkswagen Black Beetle 2011 Ad Gives YouTube a Makeover
42
Edible Ads
The New Volkswagen Ad by Ogilvy South Africa Eats Up Competitors
41
Road-Covered Vehicle Ads
The Volkswagen Side Assist Campaign Shows What is Hidden
40
Luxury-Loving Car Campaigns
The Volkswagen Touareg Ads Will Take Over Your Senses
39
MacGyver-Like Maneuver Ads
The Volkswagen Genuine Parts Campaign Involves Fast and Cheap Fixes
38
Undressed Autovertising (UPDATE)
Volkswagen 'Pleasure Before Business' Helps People Prioritize
37
Sled-Ditching Santas
The Volkswagen Jetta Ad Campaign Shows 'You'll Do Anything to Drive It'
36
Daddy's Girl Auto Ads
The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car
35
Baseball Auto Ads
This Volkswagen Passat Advertisement Touts the Car’s Durability
34
Barbecue-Transforming Vehicles
The Volkswagen BBQ Van is a Car-Loving Grill King's Ideal Gift
33
Bite-Size Auto Ads
Less is More With This Volkswagen Golf R32 Promotion
32
Cheer-Powered Cars
Volkswagen 'Up! Holland Up!' Campaign Awards People Who Scream Loudest
31
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
30
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
29
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
28
Pedestrian-Protecting Print Ads
These Volkswagen 'Brake Assist' Ads Put Pedestrian Safety First
27
Roller Coaster Car Campaigns
The Volkswagen Tiguan Ads Shows How Exciting Off-Roading Is
26
Endearing Engagement Commercials
The Recreio Volkswagen Proposal Ad is Like Watching Real Life
25
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
24
Head-Turning Car Ads
The Volkswagen Passat Campaign Promotes the Car's "Rear View Parking Camera"
23
Imminent Danger Ads
The Volkswagen Voyage Campaign Promotes Its Parking Sensor
22
Comparative Auto Ads
This Volkswagen Wedding Ad Provokes Laughs with Engagement Costs
21
Size-Promoting Billboards
The Volkswagen Up! Outdoor Campaign is Creative & Cute
20
Mixed-Messaging Car Ads
The Volkswagen Original Parts Commercial Does Not Take Alternatives
19
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
18
Adventure-Driven Auto Ads
The Volkswagen Space Cross Campaign Relies on People's Imaginations
17
Hand Slap Drive-Bys
The 2012 Volkswagen Beetle 'High Five' Depicts Friendly Street Greetings
16
Trashy Car Art
The 'Think Blue Beetle' is Made Using Old Bottle Caps and Computer Parts
15
Individual Defect Campaigns
The Volkswagen Original Parts Avoids Isolated Problems
14
Stylish Auto Ads
The Karl Lagerfeld Volkswagen Commercial Combines Elegance and Grace
13
Disappearing Act Car Campaigns
A Vanishing Auto in the Volkswagen Golf GTI 'Time Machine' Ad
12
Hedgehog Auto Advertising
Volkswagen Uses a Hedgehog to Advertise its Park Assist Feature
11
Drowned Driving Ads
The Volkswagen Touareg Campaign States That Water is No Obstacle
10
Rapid Car Competitions
Volkswagen Fast vs. Fast Pits the 2012 Jetta GLI Against Fastest People
9
Sing-Along Car Ads
The Humorous Volkswagen Passat Commercial Will Get You Grooving
8
Fractured Art Auto Ads
The Volkswagen Phaeton Campaign Advocates Arriving in Better Shape
7
Sleepwalking Auto Ads
The Volkswagen Touareg Commercial Brings a Whole New Meaning to Dream Cars
6
Iconic Reel-Reminiscing Ads
Volkswagen ‘See Film Differently’ Campaign Reiterates Pop
5
Gas-Saving Advertisements
The Volkswagen Globe Commercial Wants to Save the World & Save You Money
4
Ear Hair Advertising
This Volkswagen Touran Ear Ad Will Have You All Ears
3
Reclaimed Christmas Ads
The Volkswagen Instant Christmas Recycler Campaign is Clever
2
Complimentary Car Captures
The Great Volkswagen Art Heist Places Framed Photos up for Grabs
1
Sweepstake Cruising Marketing
The Volkswagen Speed Camera Lottery Campaign Rewards Safe Drivers
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Family-Sized Camping Vans
The Volkswagen 2025 Grand California Has a Spacious Interior
Convenience Store-Inspired Collectible Cars
7-Eleven Taps Mattel's Hot Wheels for a Special Launch
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Viral Non-AI Christmas Ads
Intermarché’s “Le mal aimé” Ad Was Made by an 80-Person Team
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Art Deco Show-Car Statements
The Mercedes-Benz Vision Iconic Blends 1930s Glamour with New Tech
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Authentic One-Of-A-Kind Supercars
ROYALMOUNT Spotlighted 20 Unique Supercars and Hypercars
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
German Automotive Sports Partnerships
Audi Renews Its Partnership with Inter Miami CF
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Eco-Friendly Vehicle Partnerships
Volkswagen Becomes the Official Automotive Partner of TIFF 2025
Small Beer Billboards
Modelo Chose a Large-Scale Ad to Highlight Compact Modelito Bottles
Limited-Edition PHEV Supercars
The 2027 Audi Nuvolari Will Offer 987-Horsepower
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
In-Car Gaming Experiences
Atari and AirConsole are Partnering to Bring Games to Volkswagens
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Unconventional Vehicle Control Ads
BMW Launched its 'Heart of Joy' Campaign Featuring an Octopus
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Sculptural Spatial City Cars
The Volkswagen Numa Concept by Daniil Ostrovski is Futuristic
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Musical Soccer-Themed Campaigns
EXTRA® Gum Debts the Hotshot (Extra Time) with Izzy Escobar
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Production-Ready Robotic Taxis
Volkswagen Presents its ID. Buzz AD Robotic Taxi Vehicle
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Video Game-Inspired Vehicles
Hyundai Introduces the New INTEROID EV Influenced by Gaming
Cartoon-Branded Auto Releases
Chrysler Spotlights the Pacifica Minivan with the Iconic PEANUTS
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Retro-Inspired Camper Vans
The Ford Nugget Camper Van is Celebrating its 70th Anniversary
Oral GLP-1 Commercials
The Novo Nordisk Super Bowl Ad Boosts Awareness of the Wegovy Pill
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Auto-Inspired Athletic Lines
Dodge and Under Armour Debut a High-Octane Collaborative Collection
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Rewarding Ketchup Ads
Heinz's Post-Post Credits is the First Ad Interrupted by a Movie
Celebrity-Endorsed Compact SUV Campaigns
Audi of America Debuts 'A Life of Yes' Campaign
Soccer Legend-Supported Insect Repellents
Zevo Taps Landon Donovan for Its Latest Ad
80s-Inspired Experimental Electric Vehicles
Škoda Presents the Favorit EV Reviving the 80s
Canadian Fan Destinations
Volkswagen Bolsters its Partnership with Canada Soccer During FIFA 2026
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Cinematic Telecom Commercials
Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Hispanic-Focused Auto Campaigns
Genesis Motor America Debuts 'El Lujo Está En Ti'
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Entertainment-Integrated Luxe Vans
Mercedes-Benz Introduces the Vision V with a Spacious Cabin
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Auto Brand-Supported Soccer Tournaments
Volkswagen Canada Joins Forces with Canada Soccer
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Sequential Streaming Ad Series
Ford Launches 'Every Ground Is Our Proving Ground'
Auto-Inspired Online Marketplaces
Goodyear's The Vault is Sure to Excite Auto Enthusiasts
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Gaming-Inspired Vehicle Concepts
Hyundai Draws Inspiration from Its Electric Subcompact SUV
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Music-Forward Car Events
David Guetta x Porsche Electrify Dubai with High-Octane Sound and Speed
Neighborly Real Estate Ads
Lady Gaga Covered Won’t You Be My Neighbor? for Rocket & Redfin
Fan-Centered Soccer Sweepstakes
Modelo Launches ‘Grita Gol’ Sweepstakes
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Canadian Soccer Initiatives
Volkswagen Expands on its Canada Soccer Programs Ahead of FIFA 2026
Auto-Centric Short Films
BMW’s 'Relax. We Care.' Campaign Turns Chaos into a Cinematic Ride
Electric Sports Car Concepts
Chevrolet's California Corvette Concept Revives West Coast Nostalgia
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Retro-Inspired Software Campaigns
Microsoft Excel Copilot Ad Recreates 90s Elevator Commercial
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'