The Volkswagen Globe commercial is a smart television spot that links the brand to the world. It starts off with a deflated globe that inflates throughout the commercial. The commercial tells viewers that "by checking our tire pressure regularly, we could save 24 million liters of gasoline a day. Isn't it amazing what a little air can do?" The commercial promotes Volkswagen as a caring company that wants better things for the world.
The reason the Volkswagen Globe commercial is smart is because of the way it uses a play on words with the phrase "what a little air can do." They are speaking of air in a person's tires as well as the air that we breathe. The clever commercial was created by the advertising agency Red Urban in Canada.