The Volkswagen Globe commercial is a smart television spot that links the brand to the world. It starts off with a deflated globe that inflates throughout the commercial. The commercial tells viewers that "by checking our tire pressure regularly, we could save 24 million liters of gasoline a day. Isn't it amazing what a little air can do?" The commercial promotes Volkswagen as a caring company that wants better things for the world.
The reason the Volkswagen Globe commercial is smart is because of the way it uses a play on words with the phrase "what a little air can do." They are speaking of air in a person's tires as well as the air that we breathe. The clever commercial was created by the advertising agency Red Urban in Canada.
Key Themes Behind This Trend
- Eco-friendly Advertising
- A trend of advertisements promoting eco-friendly practices and products.
- Sustainability Messaging
- A trend of commercials and ads emphasizing sustainability and environmental responsibility.
- Clever Marketing Campaigns
- A trend of creative and witty marketing campaigns that capture attention and deliver a message.
Where This Applies
- Automotive
- The automotive industry can explore sustainable marketing strategies to promote fuel efficiency and eco-consciousness.
- Advertising
- The advertising industry can leverage clever messaging and eco-friendly advertising to engage and attract environmentally-conscious consumers.
- Environmental Services
- Environmental service companies can partner with brands to develop and implement sustainability-focused marketing campaigns.
