Less is More With This Volkswagen Golf R32 Promotion
Josh Triantafilou — May 8, 2012 — Pop Culture
References: goodbysilverstein & advertisingserved
Goodby, Silverstein and Partners recently put together a series of five ads for the Volkswagen Golf R32 that elegantly and humorously demonstrate the compact appeal of the German car giant.
When it comes to fuel efficiency, less is more. Gone are the days when car manufacturers would boast about the size of their products. The more miles an automobile can get to the gallon, the better.
The ads depict various vehicles in a squished, compacted form speeding down the street swiftly despite their diminutive size. Not only do these promotions immediately grab one's attention, they cleanly communicate the advantages of a Volkswagen car.
It's not necessarily difficult to create a shocking, jarring ad in order to turn heads and catch eyes. Still, such advertising runs the risk of vagueness. If a potential customer doesn't know what the ad is promoting, how are they encouraged to buy the product or service?
When it comes to fuel efficiency, less is more. Gone are the days when car manufacturers would boast about the size of their products. The more miles an automobile can get to the gallon, the better.
The ads depict various vehicles in a squished, compacted form speeding down the street swiftly despite their diminutive size. Not only do these promotions immediately grab one's attention, they cleanly communicate the advantages of a Volkswagen car.
It's not necessarily difficult to create a shocking, jarring ad in order to turn heads and catch eyes. Still, such advertising runs the risk of vagueness. If a potential customer doesn't know what the ad is promoting, how are they encouraged to buy the product or service?
Trend Themes
1. Compact Car Ads - Creating ads that emphasize the benefits of downsized vehicles, appealing to an eco-friendly and practical consumer base.
2. Humorous Auto Ads - Producing humorous and attention-grabbing ads that humorously highlight useful features of vehicles, resulting in increased consumer interest and engagement.
3. Efficient Auto Advertising - Designing ads that communicate the benefits of fuel-efficient cars, appealing to a growing environmentally-conscious consumer base, and contributing to public health and quality-of-life goals.
Industry Implications
1. Automotive - Creating and branding fuel-efficient and compact cars with targeted campaigns that meet the changing needs of environmentally conscious consumers and urbanites.
2. Advertising & Marketing - Developing creative and innovative advertising campaigns based on humor and strong communication to sell products and services to tech-savvy and distracted consumers.
3. Green Tech - Investing in fuel-efficient technology and sustainable manufacturing processes for vehicles, meeting the demands of the eco-friendly market and reducing the carbon footprint of automotive production.
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