To promote its 2012 Jetta GLI, Volkswagen has launched a campaign called 'Fast vs. Fast,' in which the new car model is pitted against the world's fastest people, such as the world's fastest speed talker and the world's fastest Rubick's Cube solver.
The campaign comprises a series of commercials in which the 2012 Jetta GLI has to complete one lap around a track before the other person can finish what they're doing. In this particular video, the car must finish the lap before speed talker Fran Capo finishes reading the Gettysburg Address while buckled in the car. The person driving the car is Eric Norris -- Chuck Norris' youngest son -- who is a professional driver and stuntman.
In the end, the 2012 Jetta GLI comes out the winner -- although it must be noted that the people probably weren't able to perform their best while sitting in a rapidly moving car. Nonetheless, the Volkswagen's Fast vs. Fast campaign is still a great way to promote the car's speediness and 200 horse power engine!
Key Themes Behind This Trend
- Speed Competition Campaigns
- Companies can launch campaigns that promote the speed of their products by pitting them against the world's fastest people or objects.
- Fast Racing Promotions
- Brands can utilize racing events or promotional videos to showcase the speed and efficiency of their products.
- Innovative Ad Campaigns
- Developing creative ad campaigns that differentiate brands from their competition by showcasing innovative or unique product features can drive sales.
Where This Applies
- Automotive
- Car companies can launch aggressive promotional campaigns that showcase the speed, handling, and performance of their vehicles.
- Entertainment
- Entertainment companies may be interested in creating content that captures the speed, agility, or dexterity similar to these competition campaigns.
- Consumer Electronics
- Companies selling smartphones, laptops, or other electronic gadgets can showcase their products' speed, versatility, and features in campaigns with fast-paced competitions.
