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Volkswagen 'Pleasure Before Business' Helps People Prioritize

 - May 17, 2011
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The phrase "business or pleasure" has become widely used throughout society, and the Volkswagen Pleasure Before Business print ads put it to test. These three ads were released in April 2011 by ad agency DDB in Sydney, Australia.

The Volkswagen Pleasure Before Business print ads not only reverse the popular saying, but they also use pictorial elements to literally act out the common phrase. One of the print ads places the Volkswagen Passat by a pool, one by a beach and one by a tennis court.

These print ads depict the Passat between you (as represented by the car) and your leisure activity; in between these two things lies your transformation from business to pleasure. The Volkswagen Pleasure Before Business print ads will have you thinking twice about your summer priorities!