Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,873 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,873 cutting edge ideas.

Undressed Autovertising (UPDATE)

Volkswagen 'Pleasure Before Business' Helps People Prioritize

— May 17, 2011 — Autos
The phrase "business or pleasure" has become widely used throughout society, and the Volkswagen Pleasure Before Business print ads put it to test. These three ads were released in April 2011 by ad agency DDB in Sydney, Australia.

The Volkswagen Pleasure Before Business print ads not only reverse the popular saying, but they also use pictorial elements to literally act out the common phrase. One of the print ads places the Volkswagen Passat by a pool, one by a beach and one by a tennis court.

These print ads depict the Passat between you (as represented by the car) and your leisure activity; in between these two things lies your transformation from business to pleasure. The Volkswagen Pleasure Before Business print ads will have you thinking twice about your summer priorities!
Trend Themes
1. Reverse Advertising - Opportunity for brands to challenge traditional messaging and capture attention by flipping popular sayings and concepts.
2. Embodied Messaging - Trend of using visual elements to physically represent abstract ideas and create memorable advertising campaigns.
3. Leisure Transformation - Focus on the transformation from work to leisure as a way to promote products or services and tap into consumers' desire for relaxation and enjoyment.
Industry Implications
1. Automotive - Disruptive innovation opportunity for car manufacturers to create ads that emphasize the enjoyment and leisure aspects of their vehicles, rather than just practicality and performance.
2. Advertising - Opportunity for ad agencies to develop creative and visually compelling campaigns that challenge conventions and provoke thought.
3. Leisure and Entertainment - Opportunity for leisure and entertainment industries to partner with brands and use their products as symbols of leisure and relaxation.
2.5
Score
Popularity
Activity
Freshness