With the thousands of advertisements seen every single day, it takes something really noteworthy and out of the ordinary to catch one's attention even for a second, and the park assist feature commercial by Volkswagen has done just that. Keeping it simple and playing to one's senses, you hardly have to think twice as to what Volkswagen is trying to advertise: VW’s park assist feature. Parking so precise that it essentially emulates a hedgehog situated parallel, but not touching, clear plastic bags of goldfish.
This fun and quite adorable print advertisement was created by DDB Tribal Berlin and takes the iconic Volkswagen brand to a whole new level of advertisement where you don’t even have to show consumers the product you’re advertising for them to know what it is. Plus, hedgehogs are just so cute.
What Makes This Trend Stand Out
- Iconic Animal Advertising
- Brands are using iconic animals to create memorable and impactful advertisements.
- Sensory Advertising
- Advertisements that trigger the senses creatively are becoming increasingly popular and successful.
- Minimalistic Advertising
- Simplifying ads and making them easy to understand and engage with can create a larger impact on consumers.
Sectors Adopting This
- Automotive Industry
- Opportunities exist to creatively advertise car features and make them stand out to potential consumers.
- Advertising Industry
- Creating unique and impactful ads is becoming more important as consumers are consistently bombarded with advertisements.
- Consumer Goods Industry
- Creating ads that are visually appealing and easy to understand can lead to a larger impact on potential buyers.
