While multi-sensory marketing experiences continue to surprise and delight consumers, these sound marketing campaigns show how a brand can focus in on just one of the senses in order to create engagement. It seems most natural for these sound marketing stunts to promote music or sound-related items such as headphones or music festivals, but it's also clear that these strategies can be used to bring awareness to other products such as bottles of water, body wash, whiskey, smartphones, fashion and automobiles.
Some of the most interesting examples include the menu at Ne Timeas, which is set to match the playlists in-restaurant. Similar to this is the Sound of Taste poster, which also fuses sound and flavor when the advertisement is interacted with. Although sound is a dominant part of these experiences, taste and touch also take part.
30 Sound Marketing Campaigns
From Sound-Producing Posters to Interactive Record Covers:
Laura McQuarrie — Mar 23, 2015 — Marketing
30
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
29
Festive Musical Robot Soundboards
MOO's Interactive Festive Funk Machine Cranks Out Holiday Tunes
28
Interactive Ice Cream Musicals
Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3
27
Music Playing Product Catalogs
H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
26
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
25
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
24
Back-and-Forth Audio Ads
This Unusual Cruz Roja Colombiana Ad Cleverly Uses Stereo Sound
23
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
22
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
21
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
20
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
19
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
18
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
17
Cellphone Choirs
This Android Choir Features a Group of 300 Phones Singing in Harmony
16
Exploding Musical Food Ads
Schwartz and Grey London Get Wild with Its Sound of Taste Ad
15
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
14
Baby-Soothing Radio Stations
Pampers' 99.1 FM Plays a White Noise Sound to Soothe Newborns
13
Musical Condiment Commercials
The 2014 Heinz Super Bowl Ad Will Make You Clap Along
12
Audible Virtual Streetscapes
Sounds of Street View Lets You Hear Google Maps
11
Scream-Replacing Campaigns
Leave Wilhelm Alone Looks to Retire the Wilhelm Scream
10
Cancer Patient Orchestras
Larynx Cancer Patients of Unexpected Choir Perform Classic Beatles Songs
9
Playable Instrument Posters
The 'Guitar Poster' by Kian Guitars Can Be Used to Create Tunes
8
Cell Phone Symphony Ads
Mobile Orchestra by SK Telecom Celebrates Phone History
7
Birthday Tune-Singing Cars
'Birthday Roar' Celebrates the 50th Porsche 911 Anniversary
6
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
5
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
4
Twerking Headphone Campaigns
Aiaiai's Real Booty Music is a Track Created with Twerk Queen Louise
3
Tri-Rendered Car Songs
Volkswagen's Musical Car Ad Interprets a Song Three Ways for Three Cars
2
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
1
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Metallic Architectural Record Players
The Conceptual 'RYTM' Record Player is Harmonious
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Futuristic Five-in-One Speakers
Sound Stack is the Epitome of a Multi-Functional Bluetooth Speaker
Digital Analog Wireless Speakers
mark&draw Design Creates the Dynamic MARK HI-FI Speaker
Multifunctional Power Bank Concepts
Abeer Mahadane Designs the Audio1 Concept Inspired by Braun
Aesthetically Pleasing CD Players
This Incredibly Modern CD Player Redefines How We Listen to CDs
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Fashionable Portable Speakers
The Nothing Sound is a Portable Speaker Concept by Hao Ping Chang
Tubular Note-Shaped Speakers
The Conceptual 'Mark' Premium Audio Device is Simple and Intuitive
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Multisensory Culinary Soundtracks
The Al Bronzo Soundtrack Pairs with Barilla's Al Bronzo Pasta
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Spatial Sound Speaker Launches
Sonos Launches its Experiential Era 300 and Era 100 Speaker Series
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Natural Sound-Amplifying Chairs
The 'Amplification Of The Senses' Chair Helps Alleviate Stress
90s-Inspired Music Players
Bang & Olufsen Release the Vintage Beosound 9000 CD Player
Portable Surround Sound Systems
Sony's HT-AX7 Speakers Replicate Cinematic Experiences
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Sound-Playing Sleep Masks
Manta Sleep Released Its New Manta Sleep Mask SOUND
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Headband Display Headphones
The Conceptual Boinc Headphones Show Off Track Info or Graphics
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Premium Concept CD Players
Anthony Chupp Imagines a Quality CD Player in a Modern Look
Open-Style Air Conduction Earbuds
The JBL Soundgear Sense Let Listeners Hear What's Around Them
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Audio-Focused Party Games
Wilder and Doing Things Team Up to Launch The Audio Game
Clear-Frame Directional Speakers
The FocuSound from Audfly uses Transparent Film to Generate Sound
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Music-Based Therapy Apps
Spiritune Combines Music Therapy with Neuroscience
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Retro Comprehensive Versatile Speaker
Samsung Presents a Look at the Multifunctional Music Frame
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Water-Covered Speaker Installations
Google and Lachlan Turczan Unveil Shaped by Water in Milan
Sonic Cell Campaigns
The Most Beautiful Sound Captures the Sound of Dying Cancer Cells
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Portable Theater Systems
Sony HT-AX7 Creates Room-Filling Sound Anywhere in the Home
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Music-Sharing Transmitted Speakers
Zhujun Pang Designs the SoundMotion Speaker Connecting Peers
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Military-Approved Snack Bars
SOUND Foods' Coconut Almond Bar is Formed with Ultrasonic Energy
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Music-Playing Photo Frames
Samsung's Music Frame Blends Seamlessly into the Home
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Hearing-Enhancing Headgear
This Sports Headgear Helps Deaf Athletes Pick Up Sounds Better
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Red-Hued Automotive Audio Solutions
The Bang & Olufsen x Ferrari Collection Has Four Models
Spatial Audio Brand Partnerships
Sonos and Apple Music Partner to Elevate At-Home Listening
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Immersive Meditative Spaces
Sage + Sound Offers a Diverse Range of Experiences and Classes
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
Sound Transforming Mobile Apps
The Outsidify App by Bastl Captures and Alters Sound on the Phone
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Musically Inspired Cocktail Menus
Hacha’s Cymatics Menu Influences Flavor with Sound Waves & More
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Seasonal Tonal Acoustic Products
Woven Image Presents a Slew of New Colorway Palettes
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Unique Focus-Promoting Soundscapes
Sintonico Offers Unique Soundscapes for Enhanced Focus
Sound-Celebrating Listening Rooms
OJAS Listening Room Opens at USM Modular Furniture
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic