While multi-sensory marketing experiences continue to surprise and delight consumers, these sound marketing campaigns show how a brand can focus in on just one of the senses in order to create engagement. It seems most natural for these sound marketing stunts to promote music or sound-related items such as headphones or music festivals, but it's also clear that these strategies can be used to bring awareness to other products such as bottles of water, body wash, whiskey, smartphones, fashion and automobiles.
Some of the most interesting examples include the menu at Ne Timeas, which is set to match the playlists in-restaurant. Similar to this is the Sound of Taste poster, which also fuses sound and flavor when the advertisement is interacted with. Although sound is a dominant part of these experiences, taste and touch also take part.
30 Sound Marketing Campaigns
From Sound-Producing Posters to Interactive Record Covers:
Laura McQuarrie — Mar 23, 2015 — Marketing
30
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
29
Festive Musical Robot Soundboards
MOO's Interactive Festive Funk Machine Cranks Out Holiday Tunes
28
Interactive Ice Cream Musicals
Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3
27
Music Playing Product Catalogs
H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
26
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
25
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
24
Back-and-Forth Audio Ads
This Unusual Cruz Roja Colombiana Ad Cleverly Uses Stereo Sound
23
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
22
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
21
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
20
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
19
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
18
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
17
Cellphone Choirs
This Android Choir Features a Group of 300 Phones Singing in Harmony
16
Exploding Musical Food Ads
Schwartz and Grey London Get Wild with Its Sound of Taste Ad
15
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
14
Baby-Soothing Radio Stations
Pampers' 99.1 FM Plays a White Noise Sound to Soothe Newborns
13
Musical Condiment Commercials
The 2014 Heinz Super Bowl Ad Will Make You Clap Along
12
Audible Virtual Streetscapes
Sounds of Street View Lets You Hear Google Maps
11
Scream-Replacing Campaigns
Leave Wilhelm Alone Looks to Retire the Wilhelm Scream
10
Cancer Patient Orchestras
Larynx Cancer Patients of Unexpected Choir Perform Classic Beatles Songs
9
Playable Instrument Posters
The 'Guitar Poster' by Kian Guitars Can Be Used to Create Tunes
8
Cell Phone Symphony Ads
Mobile Orchestra by SK Telecom Celebrates Phone History
7
Birthday Tune-Singing Cars
'Birthday Roar' Celebrates the 50th Porsche 911 Anniversary
6
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
5
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
4
Twerking Headphone Campaigns
Aiaiai's Real Booty Music is a Track Created with Twerk Queen Louise
3
Tri-Rendered Car Songs
Volkswagen's Musical Car Ad Interprets a Song Three Ways for Three Cars
2
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
1
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
Related Ideas
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
Botanical Signal Exhibits
Plant Pulses Installation Presents a Multisensory Plants Interpretation
Butter-Themed Speaker Boxes
Influencer Kits for Bose's SoundLink Plus Resemble a Kitchen Staple
Outdoor-Inspired Audio Spaces
Bang & Olufsen Milan Installation Brings Landscape Textures Indoors
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Tropical Music Events
Kona Big Wave x Spotify AUX Hosted Their First Soundwave Session
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Music-Inspired Audiobook Campaigns
Spotify Launches its Bold 'Read Like You Listen' for the Summer
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Immersive Bluetooth Speakers
SOUNDBOKS Offers a Variety of Sound Systems for Versatile Use
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Multisensory Chocolate Bars
Fortnum & Mason and Otherway Created Original Scores to Accompany Bars
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Aromatic Gamer Olfactory Systems
ZESTUM The Scentbar Has 10 Scents to Achieve 30 Experiences
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Nordic Design-Focused Multi-Sensory Explorations
Natalia Sánchez Curates The Sound of Material
Multi-Sensory Spa Experiences
111SKIN and Myndstream Created Two Bespoke Sonic Journeys for Guests
Playful Next-Gen Colognes
notewrks by Snif Challenges Traditional Colognes with Musical Themes
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Creative Music-Based Campaigns
Bose Launched its 'Life Deserves Music. Music Deserves Bose.' Spot
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Musical Makeup Packaging
Rimmel London's Full Volume Makeup Includes Scannable Spotify Codes
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Italian Sparkling Water Campaigns
S.Pellegrino Debuts Its Latest Campaign — Dinner Dialogues
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Music-Centric Holiday Campaigns
Yamaha is Running the Cheerful 'Unwrap Expression' Campaign
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Multi-Sensory Movie Experiences
Scentbird x I Know What You Did Last Summer Enhanced a Screening
Music-Supporting Auto Brands
Toyota is Financially Supporting the Music Will with $75,000
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Mindful Ritual Campaigns
Ramón Bilbao Launches 'Made for the Senses' Campaign
Sound-Dectecting AR Mirrors
Snapchat and Oasis' Venting Machine Rewards Screamers with Cold Drinks
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Immersive Music Campaigns
Spotify x Gorillaz Fan Experience Promotes the Mountain Across London
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Music-Driven Retail Experiences
Percival Launches the Monkey Shoulder Listening Bar
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Cost-Conscious Audio Equipment
These New Sony Speakers Integrate Immersive Experiences in the Home
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Inclusive Museum Designs
The National Science and Media Museum Boasts Sound and Vision Galleries
Interactive Music Systems
Sound Maestro Lets Users Conduct Music Across Four Speakers
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Multi-Sensory Sound Installtions
The Barbican Centre Hosts the New Feel the Sound Exhibition
Ice Cream-Branded ASMR Studios
Magnum Canada's ASMR Studio is Unique and Experiential
Design Sound Festivals
CONTRIBUTIONS Festival #2 Pairs Exhibited Art with Commissioned Soundscapes
Soundtrack-Integrated Print Media
Radioposter Merged Audio Storytelling with Physical Books &Zines
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Sensory-Driven Limoncello Campaigns
Pallini Limoncello Commemorates Its 150th Anniversary
Haptic Music Experiences
oMoo Translates Music Into Touch Through AI-Driven Haptics
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Streaming Service Wellness Initiatives
Apple Music Sound Therapy Helps with Relaxing and Sleeping
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Personalized Binaural Head Models
Sound Particles 3D Prints Employee Ears to Train Binaural Tech
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Focused Work Environments
Enhance Productivity With Pomostudy’s Timer And Jazz Ambiance
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Hearing-Focused Promotional Campaigns
Big Sky Audiology Debuts the Improve Your Hearing Challenge
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Philharmonic Orchestra-Inspired Audio Campaigns
VIAIM and the China Philharmonic Orchestra Partner
Minimal Sound Libraries
Sober Ringtones Offers Clean, Distraction-Free Sounds For Calls
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Ambient Sound Platforms
Relax, Study, And Work With Focus Soundscapes' Ambient Background Sounds
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Inclusive Audio Features
TIM Vibe Turns Sound Waves to Vibrations for Deaf & Hard-of-Hearing Users
Music-Driven Pleasure Toys
The 'Groove Thing' Internal Music Player Provides Auditory Pleasure
Personalized Music Finders
Soundtrack to My Life Helps Users Discover Songs That Resonate
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform