While multi-sensory marketing experiences continue to surprise and delight consumers, these sound marketing campaigns show how a brand can focus in on just one of the senses in order to create engagement. It seems most natural for these sound marketing stunts to promote music or sound-related items such as headphones or music festivals, but it's also clear that these strategies can be used to bring awareness to other products such as bottles of water, body wash, whiskey, smartphones, fashion and automobiles.
Some of the most interesting examples include the menu at Ne Timeas, which is set to match the playlists in-restaurant. Similar to this is the Sound of Taste poster, which also fuses sound and flavor when the advertisement is interacted with. Although sound is a dominant part of these experiences, taste and touch also take part.
30 Sound Marketing Campaigns
From Sound-Producing Posters to Interactive Record Covers:
Laura McQuarrie — Mar 23, 2015 — Marketing
30
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
29
Festive Musical Robot Soundboards
MOO's Interactive Festive Funk Machine Cranks Out Holiday Tunes
28
Interactive Ice Cream Musicals
Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3
27
Music Playing Product Catalogs
H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
26
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
25
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
24
Back-and-Forth Audio Ads
This Unusual Cruz Roja Colombiana Ad Cleverly Uses Stereo Sound
23
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
22
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
21
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
20
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
19
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
18
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
17
Cellphone Choirs
This Android Choir Features a Group of 300 Phones Singing in Harmony
16
Exploding Musical Food Ads
Schwartz and Grey London Get Wild with Its Sound of Taste Ad
15
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
14
Baby-Soothing Radio Stations
Pampers' 99.1 FM Plays a White Noise Sound to Soothe Newborns
13
Musical Condiment Commercials
The 2014 Heinz Super Bowl Ad Will Make You Clap Along
12
Audible Virtual Streetscapes
Sounds of Street View Lets You Hear Google Maps
11
Scream-Replacing Campaigns
Leave Wilhelm Alone Looks to Retire the Wilhelm Scream
10
Cancer Patient Orchestras
Larynx Cancer Patients of Unexpected Choir Perform Classic Beatles Songs
9
Playable Instrument Posters
The 'Guitar Poster' by Kian Guitars Can Be Used to Create Tunes
8
Cell Phone Symphony Ads
Mobile Orchestra by SK Telecom Celebrates Phone History
7
Birthday Tune-Singing Cars
'Birthday Roar' Celebrates the 50th Porsche 911 Anniversary
6
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
5
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
4
Twerking Headphone Campaigns
Aiaiai's Real Booty Music is a Track Created with Twerk Queen Louise
3
Tri-Rendered Car Songs
Volkswagen's Musical Car Ad Interprets a Song Three Ways for Three Cars
2
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
1
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
Related Ideas
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
Botanical Signal Exhibits
Plant Pulses Installation Presents a Multisensory Plants Interpretation
Butter-Themed Speaker Boxes
Influencer Kits for Bose's SoundLink Plus Resemble a Kitchen Staple
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Outdoor-Inspired Audio Spaces
Bang & Olufsen Milan Installation Brings Landscape Textures Indoors
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Music-Inspired Audiobook Campaigns
Spotify Launches its Bold 'Read Like You Listen' for the Summer
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Mix-and-Match Cosmetic Campaigns
The eos Just Make Scents Campaign is Narrated by Cardi B
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Multisensory Chocolate Bars
Fortnum & Mason and Otherway Created Original Scores to Accompany Bars
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Aromatic Gamer Olfactory Systems
ZESTUM The Scentbar Has 10 Scents to Achieve 30 Experiences
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Multi-Sensory Spa Experiences
111SKIN and Myndstream Created Two Bespoke Sonic Journeys for Guests
Playful Next-Gen Colognes
notewrks by Snif Challenges Traditional Colognes with Musical Themes
Creative Music-Based Campaigns
Bose Launched its 'Life Deserves Music. Music Deserves Bose.' Spot
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Golf Audio Partnerships
Technics Brought Its Technics Sound Deck Experience to the PGA TOUR Season
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Sensory Summer Shop Activations
Claire’s Launches Its A Girl SMR at Claire’s Campaign
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Music-Centric Holiday Campaigns
Yamaha is Running the Cheerful 'Unwrap Expression' Campaign
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Custom Headphone Concept Models
The Bang & Olufsen ONCE Concept by Bas Kamp is Hyper-Customized
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Multi-Sensory Movie Experiences
Scentbird x I Know What You Did Last Summer Enhanced a Screening
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Mindful Ritual Campaigns
Ramón Bilbao Launches 'Made for the Senses' Campaign
Sound-Dectecting AR Mirrors
Snapchat and Oasis' Venting Machine Rewards Screamers with Cold Drinks
Sound-Paired Scent Collections
The Pura x Calm Collection Creates Multisensory Wellness at Home
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Music-Driven Retail Experiences
Percival Launches the Monkey Shoulder Listening Bar
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Clean-Label Hydration Campaigns
The Wonder of Water Campaign from Aqua Libra is Health-Focused
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Inclusive Museum Designs
The National Science and Media Museum Boasts Sound and Vision Galleries
Interactive Music Systems
Sound Maestro Lets Users Conduct Music Across Four Speakers
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Ice Cream-Branded ASMR Studios
Magnum Canada's ASMR Studio is Unique and Experiential
Design Sound Festivals
CONTRIBUTIONS Festival #2 Pairs Exhibited Art with Commissioned Soundscapes
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Soundtrack-Integrated Print Media
Radioposter Merged Audio Storytelling with Physical Books &Zines
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Haptic Music Experiences
oMoo Translates Music Into Touch Through AI-Driven Haptics
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Ambient Sound Platforms
Radio Nature Builds Custom Natural Sound Environments For Focus And Calm
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Personalized Binaural Head Models
Sound Particles 3D Prints Employee Ears to Train Binaural Tech
Focused Work Environments
Enhance Productivity With Pomostudy’s Timer And Jazz Ambiance
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Hearing-Focused Promotional Campaigns
Big Sky Audiology Debuts the Improve Your Hearing Challenge
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Minimal Sound Libraries
Sober Ringtones Offers Clean, Distraction-Free Sounds For Calls
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Ambient Sound Platforms
Relax, Study, And Work With Focus Soundscapes' Ambient Background Sounds
Inclusive Audio Features
TIM Vibe Turns Sound Waves to Vibrations for Deaf & Hard-of-Hearing Users
Music-Driven Pleasure Toys
The 'Groove Thing' Internal Music Player Provides Auditory Pleasure
Personalized Music Finders
Soundtrack to My Life Helps Users Discover Songs That Resonate
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform