September 2017 personal care and beauty trends reveal the continued focus on incorporating convenience into self-care habits, as well as the continuation of the holographic makeup trend.
The Aloe app seeks to support and enhance the health of its subscribers in three different areas – physical, mental, and emotional. The app offers daily reminders, check-ins and motivations in order to ensure that the user is taking part in effective self-care treatments. It also offers a community support system to allow users to have positive interactions with one another.
When the holographic makeup trend became popular on social media, brands decided to adopt this style in a way that can be worn by the average consumer. One such example is Milk Makeup, which now offers Holographic Highlighting Powders that have multi-dimensional hues.
Top 100 Personal Care Trends in September
99
Woodsy Tented Houses
Chris Tate's Tent House is a Personal Retreat in the New Zealand Forests
98
Backup Battery Makeup Mirrors
The Pearl Battery Pack Compact Mirrors Have a 3,000mAH Battery
97
Reduced Closeness Shavers
The Philips Norelco OneBlade Shaves and Trims as Required
96
Vampy Film Fashion
The Ones 2 Watch 'Let the Right One In' Series Boasts a Movie Inspiration
95
Snail-Inspired Retreats
This Spanish Outdoor Oasis Has a Natural Pool and Two Wild Rivers
94
Enchanting Yoga Retreats
The EcoYoga Center Features a Luxurious Bath Beside a Waterfall
93
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
92
Luxurious Adult-Only Hotels
The 'Grand Hotel Portals Nous' Loans Its Guests a BMW for Their Stay
91
Pill-Sized Lipstick Sets
Winky Lux's Mini Lip Pill Kit Offers a Different Color for Every Weekday
90
Unedited Fashion Campaigns
The Bluenotes Campaign for Fall Features Images That Are Not Retouched
89
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
88
Luxury Car-Inspired Hair Dryers
This Conceptual Mercedes AMG Hair Dryer Appliance is Powerful
87
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
86
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
85
Personalized Skincare Collections
Sans Ceuticals' Personal Prescription Notes Individual Issues
84
Candid Street Style Editorials
'Take the Heat Off Me' Spotlights Patterned Wardrobe Picks
83
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
82
Cotton Candy-Inspired Cosmetics
This Celebratory Kylie Cosmetics Birthday Collection is Feminine
81
Binge-Watching River Cruises
Three and Time Out London are Offering Netflix on the River Thames
80
Charcoal-Infused Makeup Brushes
This Sephora Collection Makeup Brush Has Antibacterial Features
79
Family-Friendly Skincare Collections
'4KIDSANDUS' Introduces Safe Skincare for the Whole Family
78
Phosphorescent Hair Color
'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye
77
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
76
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
75
Candid Seaside Editorials
The Ones 2 Watch 'Unravel' Series is Youthfully Styled
74
Heat-Activated Hair Colors
Pravana's Vivids Mood Color Transforms When Exposed to High Heat
73
Discreet Body Odor Scanners
'Kukun Body' Informs Users If Foul Odor is Coming from Their Body
72
Fantasy Series Makeup Brushes
The New Game of Thrones Makeup Brushes Bring Fantasy to Life
71
Nutrient-Rich Skincare Collections
St. Weiss Offers a Series of Natural and High-Quality Products
70
Male-Centered Cosmetics Counters
L'Oreal UK Revealed That Male Beauty Counters are in the Future
69
Male-Targeted Concealers
Menaji's CAMO Makeup Concealer for Men is Simple to Apply
68
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
67
Rustic Yoga Retreats
Feathered Pipe Ranch Offers Yoga Retreats Suitable for Beginners and Experts
66
Daytime Hair Repair Products
Bumble and Bumble's Save The Day Fluid Protects the Hair
65
Re-Imagined Hair Dryer Designs
The Hammer Dryer is a Sleek Alternative to Bulky Devices
64
Informed Consumer Apps
GoodGuide Helps Consumers Purchase Safe, Healthy Goods
63
AI-Infused Hair Coloring Apps
Teleport Takes the Guesswork Out of Dyeing Your Hair
62
Natural Cruelty-Free Cosmetics
This New Burt's Bees Makeup Collection Nourishes the Skin
61
Limited Edition Superhero Skincare
The Face Shop Has Collaborated with Marvel for Its New Products
60
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
59
Diamond Peel-Off Masks
This Popular I Dew Care Face Mask Exfoliates and Illuminates and the Skin
58
Charcoal Micellar Cleansers
YES TO's Cleansing Micellar Water Integrates Detoxifying Charcoal
57
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
56
Expanded Celebrity Skincare Lines
Madonna's MDNA Collection Will Soon Be Available in the USA
55
Peel-Off Makeup Primers
The 'NOT4U Real Skin Patch' is a Peel-Off Guard Against the Elements
54
Glittery Face Treatments
This GlamGlow Face Mask Takes the Form of a Peel-Off Glitter Treatment
53
Rocket-Shaped Bath Bombs
The LUSH Rocket Science Bomb Shoots Stars & Conditioner from Its Tail
52
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
51
Walnut Scalp Scrubs
IGK is Now Offering a Cleansing and Purifying Scalp Scrub
50
All-Natural Jelly Face Masks
Lush's Newest Face Masks Have a Fun Squishy Texture to Them
49
Ultra-Powerful Anti-Aging Moisturizers
IT Cosmetics' Secret Sauce Moisturizer Diminishes Wrinkles
48
90s Supermodel-Curated Cosmetics
These Kate Moss Makeup Favorites are Comprised in One Kit
47
Plumping Lip Primers
The New Sara Happ Plump & Prime Lip Treatment Makes Lips Look Airbrushed
46
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
45
Desert-Inspired Makeup Palettes
The Newest Huda Beauty Palette is Dubbed 'Desert Dusk'
44
Bacteria-Rich Shampoos
The Mother Dirt Shampoo Contains Less Than 10 Ingredients
43
Climate-Specific Skincare
Pour Moi's Climate-Smart Skincare is Engineered for Unique Environments
42
Crystal-Infused Algae Masks
LILFOX's Brightening Mask is Rich in Free Radical-Fighting Chlorophyll
41
Holographic Highlighting Powders
Milk Makeup's New Highlighter Offers a Multi-Dimensional Look
40
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
39
Sulfuric Exfoliant Powders
Amarte's Daily ExfoliPowder Includes Sulfur to Calm Inflammation
38
Budget-Friendly Beauty Boutiques
Bloomingdales' Glowhaus is a Millennial-Targeted Destination
37
Reinvented Super Sedans
The New BMW M5 Makes 600 Horsepower and is AWD for the First Time Ever
36
Matcha-Based Hair Masks
This DevaCurl Conditioning Mask Intensely Hydrates the Hair
35
Genderless Skincare Collections
m/f people's Skincare Offers Solutions and Scents for All People
34
Glittering Face Masks
Too Faced is Developing a Peel-Off Glitter Face Mask
33
Lightweight Leave-In Conditioning Waters
Philip B.'s 'Weightless Conditioning Water' Hydrates Hair
32
On-Demand Beauty Apps
The GetBetty App Lets You Schedule a Blowout at Any Time
31
Moringa Skin Products
'True Moringa' Infuses All Its Products With Natural Moringa Oil
30
Glamorous Collaborative Makeup Campaigns
This New Mac Campaign Was Devised with Taraji P. Henson
29
Exclusive Nude Makeup Crayons
The New Nudestix Collection Boasts Pretty Hues of Pink of Brown
28
Papaya-Based Resurfacing Masks
This Face Mask is Suited for Individuals with Congested Skin
27
Hydrating Vegan Toners
Aromatica's Sea Daffodil Aqua Toner is Naturally Sourced
26
Superfood Skincare Kits
Youth To The People is Offering an Antioxidant-Rich Skincare Kit
25
Anxiety Relief Devices
The 'Calmingstone' Uses Movement and Light to Prevent Panic Attacks
24
Customizable Bath Bombs
Fuze's 'Bombshells' are Enhanced with Essential Oil and Nutrient Capsules
23
Ultra-Hydrating Blueberry Skincare
FRUDIA's Blueberry Hydrating Cream Offers 48 Hours of Moisture
22
Pony-Inspired Cosmetics
PUR Cosmetics is Launching a Collection of My Little Pony Makeup
21
Self-Care Reminder Apps
The Aloe App Helps Users Set Up Healthy Reminders for Themselves
20
Self-Hydrating Skincare
Clarins' Hydra-Essential Range is Powered by the “Leaf of Life” Kalanchoe
19
Compact Luxury Showers
The Jacuzzi Frame 120 Shower Cabin Promises a Five-Star Experience
18
Affordable Snail Extract Creams
Mizon's Highly Concentrated Snail Repair Cream is Sold at Costco
17
Golden Pumpkin Face Masks
This Pumpkin Mask Blends 24ct Gold and Golden Pumpkin Extracts
16
Mushroom-Based Eye Elixirs
Dr. Andrew Weil's Mega-Mushroom Eye Serum Reduces Aging Effects
15
Fitness-Enhancing Moisturizers
Biotherm is Offering a Cream That Claims to Restore Electrolytes
14
Beautifying Plum Oils
Le Prunier Makes a Multipurpose Anti-Aging Plum Beauty Oil
13
Turmeric-Powered Facial Scrubs
The Volition Beauty Turmeric Scrub Updates an Ancient Indian Ritual
12
Pink-Hued Finishing Powders
Becca's 'Soft Light Blurring Powder' Offers a Beautifying Finish
11
Citrus Extract-Based Creams
Fresh's Vitamin Nectar Cream is Packed Full of Energizing Ingredients
10
Coffee-Scented Lip Balms
Frank's Body Lip Balm is Made with All-Natural Ingredients
9
Clarifying Charcoal Shampoos
Drybar's 'On the Rocks' Introduces Charcoal-Infused Hair Cleansers
8
Free-From Body Sprays
The Beargrass Orbital Body Mist Spray Has a Natural Botanical Scent
7
Cactus Skincare Collections
Sia Botanics' Prickly Pear Skincare for Mature is Antioxidant-Rich
6
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
5
Oil-Rich Hair Conditioners
The Maple Holistics Silk18 Natural Hair Conditioner Has Amino Acids
4
Dedicated Selfie Mirrors
RIKI Skinny Mirror Has a Built-In Clip for One's Smartphone
3
Quinoa Skincare Collections
Aypa's Daily Essentials Skincare is Powered by the Superfood Quinoa
2
Restorative Plant-Powered Lotions
Pacifica's Recovery Lotion Boasts Cactus Water and Kale
1
Mattifying Face Mists
Volition Beauty's Oil-Control Mist Hydrates and Refreshes the Skin
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
AI-Driven Skin Analyzers
Haut.AI and Neutrogena Upgraded the Neutrogena Skin360 Experience
Skin-Caring Complexion Balms
The Do It All Sheer Tint Face Balm Boasts a 92% Skincare Base
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Hybrid Body Care Brands
Hybrid Body Care Brand HedgeLeap Redefines Fragrance and Skincare in One
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
AI-Enhanced Eye Patches
The Hyper Rejuvenating Eye Patch Supports Personalized Periocular Care
Glamorous Beauty Brand Launches
Amanda Holden Enters the Beauty Market with ALH Beauty Ltd.
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
AI Beauty Shopping Apps
Amorepacific Introduces a ChatGPT-Based Shopping App
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Essential Skincare Sets
Merit’s New A/W 2025 Sets Bring Limited Shades and Travel-Sized Essentials
Celeb Beauty Brand Expansions
Lady Gaga's Haus Labs Expands to Asia-Pacific Via Sephora
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Cushion Compact Revivals
TirTir Launches the 'Mask Fit Red Cushion'
Skin-Caring Jelly Mists
LOOPS' Fan-Favorite Hydrogel Masks Inspired New Hydrogel Jelly Mists
All-in-One Moisturizers
Smashbox Mini Halo Healthy Glow All-in-One Tinted Moisturizer is Oil-Free
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
AI Skincare Consultant Apps
Haut.AI's Consumer-Facing Skin.Chat Simplifies Amazon Shopping
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Simplified Skincare Routines
Bubble Skincare Spotlights its Skincare for Post-Glam Care
AI-Assisted Skincare Ingredient Experiences
Givaudan Active Beauty & Haut.AI Highlight Innovations
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Eco Amenity Offerings
ADA Cosmetics Introduces Eco-Boutique Amenities in Smart Dispensers
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
Fruit-Fueled Self-Care Bookings
New Skincare Inspired Glow Recipe x Majesty’s Pleasure's Glow Hour
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Personalized Beauty Routine Apps
Face Yoga App Luvly is Making Beauty More Accessible
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
K-Beauty-Inspired Skincare Ranges
Herbalife HL/Skin Features Five Products in Three Categories
Beauty Product Perfumes
H&M and e.l.f. Cosmetics Collaborated on Three Eau de Parfums
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Cream Beauty Compacts
Laura Geller Beauty Debuts Best of the Best Cream Full Face Basics Palette
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
AI-Assisted Skincare Routines
The LYMA App Uses AI-Powered Analysis to Personalize Skin Health
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Dance Routine Sunscreen Campaigns
Hawaiian Tropic and Alix Earle Partnered for a New Campaign
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Minimal Makeup Products
e.l.f. Unveils the Soft Glam Concealer & Corrector Launching in December
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Mindful Fragrance Partnerships
Kayali and Calm Teamed Up to Make Well-Being Tools More Accessible
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Voice-Activated Beauty Devices
The MediSpa Inclusive Beauty System Includes an AI Coach
Summer-Themed Acne Patches
The Starface Play Pack Collection Takes a Playful Approach to Skincare
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Futuristic Personal Care Fragrances
Parfex Launches FutureSkin Nova Collection
Wet-Pressed Powder Highlighters
Kosas Launches the 'Shiny Objects' Range
Fingerprint Application Tools
Real Techniques Introduces Finger-Mimicking Makeup Applicators
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
Membership-Based Beauty Apps
Beauty Pie Launched an Exclusive App for its Members on Pi Day
Superfood Skincare Collabs
Dermalogica X the Hut Unveil the Limited-Edition Afterglow Bowl
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
SPF Comedy Specials
e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care
Skincare-Based Makeup Launches
Glow Recipe Extends its Nourishing 'Hues Collection'
Virtual Beauty Masterclasses
Charlotte Tilbury Beauty's Free Easy Beauty School Sharpens Skills
Multi-Purpose Blush Product Lines
Pixi Beauty Debuts New Shades for Its On-The-Glow Blush
Color Analysis Tools
Happy Palette Delivers AI Personal Color Styling At Accessible Pricing
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Fantastical Personal Care Games
Xelestia: The Game Showcases Sensorial Skin and Hair Products
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Beauty Vitamin Patches
Looks Good on You by The What Supp Co. Supports Healthier Skin & Hair
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Trade Show Beauty Hubs
Ulike is Calling Attention to Two Devices at IFA 2025 in Berlin
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
Hydrating Gel-to-Mist Makeup Sprays
The essence Jelly Grip Refreshing Aloe Spray is Weightless
Inclusive Self-Tanning Products
Peta Jane Beauty's Self Tanners are Eco-Certified and Organic
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
Glow-Enhancing Sun Care Products
Australian Gold® Debut Three New Launches for the Warmer Months
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Mom-Approved Skincare Lines
Bubble is Keeping Mom Covered This Mother's Day Season
Curated Mini Hue-Imparting Lines
Glow Recipe Spotlights the HuetTinis Mini Tinted Skincare Set
Hydrating Full-Body Treatments
The Pattern Beauty Body Collection Shares a Scrub, Wash & More
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
Beauty Discovery Cosmetic Collections
Trouble Maker Cosmetics are Arriving at Superdrug in the UK
Compact Glow-Focused Gift Sets
Glow Recipe Boasts the Best of Glow Hues Gift Set
Attention-Grabbing Acne Tubes
Pure Daily Care Designed a New Product with TikTok Shoppers in Mind
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Polycotton Travel Pouches
Holidermie Launches Its ACT Beauty Discovery Pouch
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Mental Wellness Apps
Habitize Combines Mood Tracking, AI Journaling, And Habit Coaching
Skincare Tracking Apps
Routina Skincare Helps Users Build Consistent Skincare Habits Effectively
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks