From wood knot beer branding to futuristic sauce packaging, the September 2017 packaging trends reveal that brands are taking very different approaches when it comes to catching the eye of consumers. While some opt for nostalgic designs that conjure up memories of simpler times, others take a more modern approach with futuristic features.
For those brands taking a more simplistic approach, rustic designs that draw inspiration from the natural world are extremely popular. One such example is the Knot Murky IPA by Pure Brewing, which comes in a can that resembles a knotty piece of wood. Another example is the jars made by The Bushwick Sauce Company, which feature simple black and white sketches of the ingredients on the labels.
However, the September 2017 packaging trends also reveal that not all brands are content with just simple designs. Indeed, brands such as Haven's Kitchen and 648 Chicken both opt for futuristic packages that look more like something that would be found in outer space than in a home pantry.
Top 40 Packaging Ideas in September
From Wood Knot Beer Branding to Futuristic Sauce Packaging:
Katherine Pendrill — Sep 29, 2017 — Marketing
40
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
39
Futuristic Sauce Packaging
Haven's Kitchen Sauces Are Contained in Distinct Transparent Packs
38
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
37
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
36
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
35
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
34
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
33
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
32
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
31
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
30
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
29
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
28
Cotton Candy-Inspired Cosmetics
This Celebratory Kylie Cosmetics Birthday Collection is Feminine
27
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
26
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
25
Flavored Milk Re-Branding
Primo Milk Was Re-Branded to Target Gen Z Consumers
24
Pulp Fiber Produce Packaging
Earthcycle's Innovative Containers Can Be Composted
23
Exotic Probiotic Smoothie Pouches
The NOMVA Island Time Probiotic Smoothies are Nutrient-Dense
22
Matter-of-Fact Poultry Packaging
648 Chicken Packaging Frankly Describes and Displays its Contents
21
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
20
Redesigned Granola Snacks
A Student Has Reimagined the Branding for KIND Snacks
19
Ready-to-Serve Ice Cream Glasses
Casa Del Gelato Packages Its Italian Gelato in Real Glass Cups
18
Artisanal Hot Sauce Companies
The Bushwick Sauce Company Specializes in Hot Sauces and Jams
17
Space Exploration Sustenance Branding
The Zero G Concept Brand Imagines the Future of Food
16
Spicy Food-Fighting Flavored Teas
This Conceptual Product is Like an Extinguisher for Your Mouth
15
Endearing Mosquito Repellent Designs
BuzzStopper is a 100% Natural Insect-Repelling Spray
14
Monstrous Milkshake Cartons
Monster Milkshakes Boasts Five Lively Flavors and Expressive Packaging
13
QR-Connected Menstrual Products
Ivonna's Smart Period Pads Boast App Connectivity
12
Orange Package Collections
CHUCHENG Oranges Boast Creative Single and Multi-Packs
11
Bold-Flavored Small Batch Brews
The Boxcar Brew Co. is Offered in Sophisticated Bottles
10
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
9
Redesigned Constitutional Documents
Branding Agency ThoughtMatter Has Updated the US Constitution
8
Prepackaged Snack Eggs
The Organic Valley Good to Go Hard-Boiled Eggs are Ready to Eat
7
Wooden Knot Beer Branding
The Pure Brewing Knot Murky IPA Has a Natural Can Design
6
Social Media Meal Boxes
Heinz Created 'Irresistible Posts' That Could Be Ordered and Eaten
5
Costa Rican Coffee Designs
The Brand 506 Coffee Features Vibrant, Nature-Themed Designs
4
Anime-Branded Lip Balms
This Hello Kitty Lip Cream is an Adorable Way to Stay Moisturized
3
Maternal Wine Branding
'Mommy's Time Out' is a Humorous New Wine for Mothers
2
Convenient Stevia Packets
SweetLeaf's Stevia Sweetener Comes in Single-Serving Packets
1
Healthy Prepackaged Pasta Pairings
These New Dolmio Products are Free From Artificial Ingredients
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Minimalist QSR Packaging Designs
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Compostable Beauty Bottles
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Conceptual Craft Beer Bottles
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Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
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Origami-Inspired Adventure Packs
The Huckberry x Peak Design X-Pac Collection Has Six Pieces
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
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Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Bold Whimsy Whisky Packaging
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Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Eco Luxury Boxed Wines
Juliet Introduces Luxury Boxed Wines in Sustainable Packaging
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Collectible Condiment Packets
Heinz's Saucemerica Collection Features 50 US-Inspired Designs
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Canned Dish Soaps
Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Pickle-Themed Snack Kits
The HelloFresh Pickle Box is Packed with Tangy and Sweet Snacks
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Vibrant Botanical Canned Cocktails
Kove Launches a New Brand Identity and New Flavors for Summer
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Springtime Soy Sauce Packaging
This Limited-Edition Kikkoman Bottle Celebrates Springtime
Bark-Based Packaging Technology
Bpacks is a Biodegradable Packaging Startups with a New Solution
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Portable Sauce-Dispensing Bottles
Ksooly Launched Compact Sauce Bottles for On-the-Go Consumption
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Diversified Lager Variety Packs
This Variety Pack Comprises a Delicious Assortment Of Fine Lagers
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Fruity Gose-Style Ales
This Variety Pack Includes Watermelon, Peach, Mango & Pineapple Flavors
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Dual Spice Shaker Designs
The Stui Spice Shaker by Jonas Finkeldei Transcends the Way of Seasoning
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Premium Fermented Condiments
These New Products from Bubbies Fine Foods Come in Four Varieties
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Artful Creative Kitchen Collections
Reform Launches The Atelier Collection in Two Parts
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Premium Ultra-Modern Sake Cups
AMBUSH and HEAVENSAKE Join Forces on a Futuristic Sake Cup