From wood knot beer branding to futuristic sauce packaging, the September 2017 packaging trends reveal that brands are taking very different approaches when it comes to catching the eye of consumers. While some opt for nostalgic designs that conjure up memories of simpler times, others take a more modern approach with futuristic features.
For those brands taking a more simplistic approach, rustic designs that draw inspiration from the natural world are extremely popular. One such example is the Knot Murky IPA by Pure Brewing, which comes in a can that resembles a knotty piece of wood. Another example is the jars made by The Bushwick Sauce Company, which feature simple black and white sketches of the ingredients on the labels.
However, the September 2017 packaging trends also reveal that not all brands are content with just simple designs. Indeed, brands such as Haven's Kitchen and 648 Chicken both opt for futuristic packages that look more like something that would be found in outer space than in a home pantry.
Top 40 Packaging Ideas in September
From Wood Knot Beer Branding to Futuristic Sauce Packaging:
Katherine Pendrill — Sep 29, 2017 — Marketing
40
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
39
Futuristic Sauce Packaging
Haven's Kitchen Sauces Are Contained in Distinct Transparent Packs
38
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
37
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
36
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
35
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
34
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
33
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
32
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
31
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
30
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
29
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
28
Cotton Candy-Inspired Cosmetics
This Celebratory Kylie Cosmetics Birthday Collection is Feminine
27
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
26
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
25
Flavored Milk Re-Branding
Primo Milk Was Re-Branded to Target Gen Z Consumers
24
Pulp Fiber Produce Packaging
Earthcycle's Innovative Containers Can Be Composted
23
Exotic Probiotic Smoothie Pouches
The NOMVA Island Time Probiotic Smoothies are Nutrient-Dense
22
Matter-of-Fact Poultry Packaging
648 Chicken Packaging Frankly Describes and Displays its Contents
21
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
20
Redesigned Granola Snacks
A Student Has Reimagined the Branding for KIND Snacks
19
Ready-to-Serve Ice Cream Glasses
Casa Del Gelato Packages Its Italian Gelato in Real Glass Cups
18
Artisanal Hot Sauce Companies
The Bushwick Sauce Company Specializes in Hot Sauces and Jams
17
Space Exploration Sustenance Branding
The Zero G Concept Brand Imagines the Future of Food
16
Spicy Food-Fighting Flavored Teas
This Conceptual Product is Like an Extinguisher for Your Mouth
15
Endearing Mosquito Repellent Designs
BuzzStopper is a 100% Natural Insect-Repelling Spray
14
Monstrous Milkshake Cartons
Monster Milkshakes Boasts Five Lively Flavors and Expressive Packaging
13
QR-Connected Menstrual Products
Ivonna's Smart Period Pads Boast App Connectivity
12
Orange Package Collections
CHUCHENG Oranges Boast Creative Single and Multi-Packs
11
Bold-Flavored Small Batch Brews
The Boxcar Brew Co. is Offered in Sophisticated Bottles
10
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
9
Redesigned Constitutional Documents
Branding Agency ThoughtMatter Has Updated the US Constitution
8
Wooden Knot Beer Branding
The Pure Brewing Knot Murky IPA Has a Natural Can Design
7
Prepackaged Snack Eggs
The Organic Valley Good to Go Hard-Boiled Eggs are Ready to Eat
6
Social Media Meal Boxes
Heinz Created 'Irresistible Posts' That Could Be Ordered and Eaten
5
Costa Rican Coffee Designs
The Brand 506 Coffee Features Vibrant, Nature-Themed Designs
4
Anime-Branded Lip Balms
This Hello Kitty Lip Cream is an Adorable Way to Stay Moisturized
3
Maternal Wine Branding
'Mommy's Time Out' is a Humorous New Wine for Mothers
2
Convenient Stevia Packets
SweetLeaf's Stevia Sweetener Comes in Single-Serving Packets
1
Healthy Prepackaged Pasta Pairings
These New Dolmio Products are Free From Artificial Ingredients
Related Ideas
Functional Sauce Brands
She’s The Sauce Brings Clean, Nostalgic Condiments With a Boost to Market
Reimagined Peanut Butter Jars
One Trick Pony's Inverted Design Eliminates Oil Separation Issues
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Space-Saving Storage Capsules
IKEA Introduces Kössebär, a Novel Take on Everyday Food Storage
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Gourmet Tinned Seafood Collections
Siesta Co.'s Vegan Seaweed Tins Boast Gen Z-Friendly Packaging
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Chic Ranch-Inspired Apparel
The MELKE x Hidden Valley Ranch Collab Features Ranch Bottle Motifs
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Earthy Kitchen Cabinet Designs
MasterBrand Cabinets Declares Its 2026 Forecast for the Kitchen
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Fishing-Inspired Beer-Brand Giveaways
Busch Light Introduced its 'Stream Home Makeover'
Sculptural Tequila Bottles
Tropa Añejo’s Limited Bottle is Realised with Haas Brothers Design
Customizable Olive Oil Bottles
Brightland's Paint & Pour Gift Set Turns Packaging into Keepsakes
Celestial-Inspired Packaging Collections
Hunter Luxury Debuts Its Cosmic Teal Collection
Lightweight Tray-Style Food Packaging
The kp Elite Nova MAP Tray is the Lightest of its Kind
Condiment-Inspired Luggage Collections
Sauce-Obsessed Fans Inspired the Herschel x Heinz Collab
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Next-Gen Teriyaki Sauces
Kikkoman Refreshed Its Teriyaki Lineup and Launched 'Unleash Legendary'
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Limited-Edition Influencer Wines
Echo Falls and GK Barry Partnered for New Wine Packaging
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Multipurpose Metallic Spray Bottles
The 'NUBE' Spray Bottle Concept is Stylish and Refillable
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Sculptural Fragrance Bottle Design
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Recycled Packaging Planter Pots
Tetra Pak and Keter Partnered for the Cube Planters
Localized Whisky Rebrands
Highland Park Launches the Different by Nature Initiative
Movement-Based Perfume Bottles
Swirling Perfume by Receptor is Packaged Like a Spinning Top
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Elevated Bourbon Packs
Bourbon County Brand Stout Features Small Format Packaging
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Brand-Funded Tattoos
The Lagunitas Brewing Company is Teaming Up with Female Tattoo Artists
Redesigned Fry Boxes
The Heinz Dipper Fry Box Adds a Built-In Sauce Compartment for Dipping
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Brew-Inspired Pantry Products
BrewDog Kitchen Shares Rubs, Sauces & Seasonings
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Periodic Table Packaging Concepts
BLANKO Design Studio Unveiled Men-Focused SIDA Haircare Brand
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Fishing-Trip-Inspired Beer Campaigns
Keystone Light Launched 'Always a Smooth Catch'
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Dine-Out Beer Promotions
This BrewDog On-Pack Promotion Celebrates the Brand's 18th Anniversary
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Character-Led Cake Jar Collections
ThisandThat Studio Introduced Das Susse Studio Cake in a Glass
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Bread-Themed Wrapping Paper Sets
Bakermee Introduces the New Set of Wrapping Paper and Stickers
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Personalized Kitchen Campaigns
KitchenAid's Make More Than Meals Spotlights Redesigned Appliances
Rum-Based Cream Liqueur Packaging
Ponche Kuba Has Introduced New Eye-Catching Packaging
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
Holiday-Ready Curated Condiment Sets
Bushwick Kitchen Delivers Flavor This Holiday Season
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Compostable Sauce Containers
Holy Carp! Packaging Offers an Alternative for Soy Sauce Dispensers
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Fermentation Countertop Vessels
KEEP Reimagines Preservation as a Stylish Countertop Ritual
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Reduced-Plastic Packaging Moves
Squire Shifts to Box and Card Packaging
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Regionally Inspired Scent Packaging
Harry's Launches a New Care Collection Duubed Heatwave
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Autumnal Wine Kits
Vinebox's Sweater Weather Tasting Experience Shares Cozy Varietals
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
American-Made Sake Brands
Kintsugi Sake Blends Japanese Brewing Traditions with Modern Innovation
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Modernized Loganberry Vodka Packaging
1911 Established Distillery Has Launched a Brand Refresh
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Minimal Spray Bottle Concepts
NOS Design Creates the NUBE Concept of Spray Bottles
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging