Redesigned Constitutional Documents

Clean the Sky - Positive Eco Trends & Breakthroughs

Branding Agency ThoughtMatter Has Updated the US Constitution

— August 1, 2017 — World
The Constitution of the United States is one of the most important documents in the history of humanity, but New York-based branding agency realized a problem with the 230-year-old document. As one might expect from such a venerable document, its physical appearance hardly resonates with modern US citizens, let alone school-aged citizens. As such, the agency has created a redesigned US Constitution, applying modern design principles to the timeless words that comprise it.

ThoughtMatter's copy of the Constitution is currently undergoing a funding round on Kickstarter. Every copy of the soft pink and navy blue document will include a donation of one of the same, giving classrooms across the US a copy that should be far easier for kids to parse when compared to the plain text that they would usually struggle to stay awake through when reading a web copy.

Trend Themes

  1. Redesigned Constitutional Documents — Opportunity to modernize and update important historical documents using design principles.
  2. Brand Innovation in Historical Documents — Using branding strategies to make historical documents more accessible and engaging for modern audiences.
  3. Education for a New Era — Creating educational materials that resonate with today's students by incorporating design principles.

Industry Implications

  1. Branding and Design — Applying modern design principles to historical documents to make them more visually appealing and accessible.
  2. Education and Publishing — Creating educational materials that are engaging and easier for students to understand.
  3. Fundraising and Crowdfunding — Using platforms like Kickstarter to raise funds for projects like redesigning important historical documents.
2.2
Score
Popularity
Activity
Freshness