These effective safety campaigns are utilizing bold and eye-catching imagery as a technique to warn audiences about certain safety and security issues.
Since advertisements and commercials are a very practical way to reach normal people on an everyday basis, including public service announcements in those ads is a creative way to get those important messages across. While most people are aware of certain safety hazards such as drinking or texting while driving, tones of drivers nonetheless experience dangerous and deadly accidents because of those exact behaviors. That's why including bold PSAs about the realistic effects of such safety hazards is a unique way to get people to listen and pay attention.
From busted burglar ads to porcelain pedestrian ads, these bold safety campaigns will definitely provide viewers with some harsh realities about crime and personal security.
43 Effective Safety Campaigns
42
Mobile Predator Campaigns
The 'Innocence in Danger Smartphone' Ads Show the Dangers of Technology
41
Last Words Safety Ads
The Fiat DNT TXT AND DRV Campaign is Inspired by Historical Figures
40
Gory Workplace Safety Ads
Using Awful Accidents to Raise Awareness
39
Accident Prevention Ads
The Home Safety Action Week Campaign Asks People to 'Fight the 5'
38
Burned Clock Ads
The UK Government Fire Kills Campaign Urges People to Check Their Smoke Alarms
37
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
36
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
35
Danger-Avoiding Auto Ads
The Volkswagen Side Assist Campaign Clevery Prevents Accidents
34
Hybrid Collision Campaigns
Road Safety Hawkes Bay Ads Sell Concentration, Not Cars
33
Morbid Children's Safety Ads
These BBDO Germany Safety Ads are Both Horrific and Humorous
32
Chalk Outline Safety Campaigns
The NCRAARA Tire Ads Remind Drivers of Their Power
31
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
30
Distracted Driver Campaigns
The Onida Mobile Ads Want You to Steer Clear of Phones While Driving
29
Porcelain Passenger Ads
Nissan's Car Safety Ads Depict People as Delicate Sculptures
28
Finger Crossed Ads
The Vigineo Home Security Systems Campaign Shows Luck Can't Always be Tru
27
Cutout Kid Campaigns
These Ving Travel Agency Ads Do Away with Drooling Distractions
26
Hazardous Home Ads
Leo Burnett's Chrysler Risks Campaign is Full of Everyday Dangers
25
Love-Driven Safety Messages
"Embrace Life" Seat Belt PSA Delivers Message Wordlessly
24
Porcelain Pedestrian Ads
The City of Vancouver People are Fragile Campaign Promotes Safe Crossings
23
Risky Driving Ads
The SJ Swedish Rail Campaign Offers a Smarter Way to Travel
22
Fragile Life Campaigns
The VHV Insurance Print Ads Show We Must Handle Our Lives with Care
21
Disguised Driver Safety PSAs
Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
20
Autocorrect Automobile Safety Ads
Volkswagen's 'Don't Text and Drive' Ads Give a Relatable Message
19
Frightening Food Safety Ads
Parents and Kids Should watch Out for the Scorpion in the Burger
18
Tire Tread Face Tattoo Ads
The Street Smart Campaign Advocates Safety for Pedestrians
17
Alarming Smoke Campaigns
The Fire Kills Print Ads Urges Safety House Checks When Changing Clocks
16
Death-Cheating Campaigns
MedicAlert Wants to Promote Increasing Your Odds Against the Reaper
15
Pedestrian-Protecting Print Ads
These Volkswagen 'Brake Assist' Ads Put Pedestrian Safety First
14
Road-Ripping Safety Ads
The University of Calgary, Qatar: Stitches Print Will Make You Squirm
13
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
12
Heart-Wrenching Seatbelt Ads
Yaya Seguros Shines a Light on Car Safety and Buckling Up
11
Censored Cutting Edge Ads
The Band-Aid 2013 Campaign Covers Up Sharp Blades
10
Bottle-Shaped Chat Ads
This NTF Vast Campaign Sends a Message About Distracted Driving
9
Outdoor Safevertising
Animated Think UK Ad Implores Kids to Cross Streets Carefully
8
Gun-Toting Violence PSAs
The YouTube 'Gun Safety Gone Wrong' Film Fires in all the Right Ways
7
Sticky Seat Belts
The Adel Tape Ad Campaign Relies on Feelings of Faith and Trust
6
Busted Burglar Ads
The Protege Group Campaign Portrays Immediately Apprehended Criminals
5
Life-Simplifying Auto Ads
The Peugeot ‘Just Add Fuel' Commercial Does All the Work for
4
Close-Talking PSAs
Unintentionally Funny Cellucom Ads Violate Personal Space
3
Aggressive Driving Ads
The JCDecaux Road Safety Campaign Features a War Zone Tank
2
Cellular Steering Wheel Ads
Irish Authorities Launch a Road Safety Campaign Aimed at Texting
1
Safety First Sea Ads
Royal NZ Coastguard Ads are Asking for Friendly Fisherman Donations
Related Ideas
Visualized Emergency Communication Devices
The 'SITO' Disaster Radio is for Deaf Users
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Smart Safety Helmets
SmartHat is the Construction Wearable of the Future
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Adult Detoxification Drinks
Safety Shot Lowers Blood Alcohol Content by Up to 50% in 30 Minutes
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Tracking Device Safety Implementations
Google is Rolling Out Anti-Stalking Measures to Trackers
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Safety-Enhancing Ride Share Devices
Bosch Ridecare Was Made with Ride Share Drivers in Mind
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Anti-Fraud Educational Ads
Interac Punches Back at Fraud with a Unique Program: Fraud Fighters
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Smart Safety-Focused Hardhats
Knowit Worked with a Polish Company on a Safety-Improving Hardhat
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Hospital Entertainment Campaigns
Honda is Bringing Tiny Drivable Cars to Kids Staying in Hospitals
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Safety Patent Pledges
IKEA Promotes Safety with Its Patent Pledge Program
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Character-Like Roadway Bollards
The 'REAL' Safety Bollard by Maxime Bourgault is Friendly
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Home Surveillance Safety Cameras
Phillips Unveils Hue Secure Cameras to Join its Range
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Safety-Focused Bike Boxes
Oregon State Research Favors New 'Bike Boxes' for Safety
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Lexington Travel Campaigns
The Look at Lexington Campaign Showcases Kentucky's Hidden Gem
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Brain Protection Awareness Helmets
Endura Set to Reveal Helmet That Promotes Brain Protection
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Safety-Promoting Logistics Services
Drivewyze Debuts a Complimentary Service Dubbed Drivewyze Free
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Visually Inclusive Smartphone Features
Apple Adds the New Bold Assistive Access Feature
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids