In a world where consumers are frequently fed advertising content through screens and speakers received with sight and sound, these multi-sensory experiences show brands getting creative with ways to tap into more of the senses. These dynamic experiences tend to be immersive, interactive and engaging, challenging consumers to be open to something refreshingly unexpected.
Standout multi-sensory marketing experiences include a Porsche pop-up styled like a record store, a Glade boutique that "sells feelings," fragrant perfume-inspired cocktails served at the Ritz-Carlton and an interactive bus shelter advertisement from McCain that emits the scent of a freshly baked potato. As well as onsetting instant cravings, marketing that involves multiple senses often triggers deeper connections that have to do with emotions and memory.
40 Multi-Sensory Marketing Campaigns
40
Pop-Up Wine Mixers
Stoneleigh Vineyards Creates 'Wonder of Nature' in the Heart of a City
39
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
38
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
37
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
36
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
35
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
34
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
33
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
32
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
31
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
30
Bubble-Filled Boutiques
The Melbourne Melissa Shoe Store is Quirky and Imaginative
29
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
28
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
27
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
26
Immersive Audio Installations
At Field Day, H&M is Engaging Fans with Music, Art and Interactivity
25
Multi-Sensory Eateries
The UltraViolet Restaurant by Paul Pairet is Modern Luxury Epitomized
24
Romantic Roman Installations
House of Peroni's New Installation Will Take You on a Roman Holiday
23
Natural Cosmetic Spas
LUSH Cosmetics is Introducing two LUSH Spa locations to North America
22
Crowdsourced Musical Displays
'Voice Array' by Rafael Lozano-Hemmer Lights Up with Participants
21
VR Skiwear Pop-Ups
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
20
Performance Art Cuisine
Hel Yes! Restaurant at Stockholm Design Week is a Multisensory Experience
19
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
18
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
17
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
16
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
15
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
14
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
13
Multi-Sensory Dining Experiences
Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000
12
Virtual Rugby Training Experiences
Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
11
Beer-Enhancing Songs
Stella Artois and The Roots Created a Song to Enhance Taste and Sound
10
Interactive Ice Projections
S-MAX Gets Launched with Live Actors and Laser Cannons
9
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
8
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
7
Music-Playing Fruit Campaigns
Artist 'J.views' Plays Music Using Fruits for This Grocery Store Ad
6
Multisensory Musical Exhibitions
The 'Center of Attention' Installation is Made for Listening
5
Auditory Beer Campaigns
Norrlands Guld Ljus' 'Ear Beer' is Enjoyed by a Sense Other Than Taste
4
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
3
Spherical Sailing Visualizations
The 'Hugo Boss Sailing' Video By Lars Kubric is Hypnotic
2
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
1
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Travel-Inspired Modern Candle Collections
Jupiter Smells Rich Candles Offers Luxurious Products
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Multi-Sensory Skincare Exhibitions
The SK-II SECRET KEY HOUSE Spotlights the Power of PITERA
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Multipurpose Scent-Releasing Wearables
Researchers at Stockholm University Created the 'Nosewise'
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Natural Sound-Amplifying Chairs
The 'Amplification Of The Senses' Chair Helps Alleviate Stress
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Sensorial Fragrance Decoders
Myrissi Allows Consumers to "Smell" Visuals and Colors
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Sensorial Fragrance Collections
These New Fine’ry Fragrances Come in Seven Scents
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Sonic Cell Campaigns
The Most Beautiful Sound Captures the Sound of Dying Cancer Cells
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Aromatherapeutic Fragrances
Kelly Lee Owens and Hæckels' Scent 08 is a New Way to Experience Scent
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Art-Inspired Home Fragrances
Pura and The Metropolitan Collaborated on Scents for the Home
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Smart Car Diffusers
The Philips OlfaPure 7300 Lets Drivers Match Scents to Their Moods
Premium Night-In Snack Chips
Walkers Sensations Crisps Now Come in Two New Flavors
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Sensorial Self-Care Collections
Hairitage's Bath and Body Collection is Enhanced by Aromatherapy
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Mountain Air Sommeliers
Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Smell-Oriented Virtual Masks
The City University of Hong Kong Designs a Wearable Smelling Gadget
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Immersive Meditative Spaces
Sage + Sound Offers a Diverse Range of Experiences and Classes
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Multi-Sensory Fondue Experiences
Melting Pot's Ultimate 5-Course Experience Activates Five Senses
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience