When it comes to engaging both existing and prospective customers, the May 2018 interactive ideas show brands turning to unique pop-ups, apps and campaigns that emphasize mindfulness. Some of the top examples of this include Ketel One launching a plant-filled bar space in London and Sombra Mezcal choosing to host a virtual cocktail competition to showcase its commitment to sustainability.
While some brands are leveraging cutting-edge augmented reality technology and NFC chips to help consumers unlock exclusive experiences, others are turning to the aid of voice assistants for marketing. To promote the return of one of its TV series, Channel 4 launched a campaign that has people to interact with either Google Assistant or Amazon Alexa. Similarly, Virgin Trains now lets passengers place their ticket order via Alexa-enabled devices, which are also equipped to answer various questions about its transportation service.
Top 40 Interactive Ideas in May
41
Luxurious Music Festival Tents
Marriott's Luxe Temporary Dwellings are Lush, Cozy & Exclusive
40
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
39
Streetside Jewelry Brand Campaigns
The #TiffanyBlue Campaign Coats NYC Streets in an Iconic Color
38
Shoppable Fashion Storefronts
Fred Segal and Mastercard Created a 'Rock ‘n Roll Holy Land'
37
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
36
High-Fashion VR Experiences
Balmain's Store Design by Olivier Rousteing Shares "My City of Lights"
35
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
34
Multi-Sensory Fabric Pop-Ups
Hermes' 'Silk Mix' Shares Experiences Centered Around Luxury Silk
33
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
32
Race-Themed Free Webcomic Experiences
The We Race Comic is Sponsored by Scuderia Ferrari
31
Customizable Mystic Phone Cases
Google Has Partnered With the Broadbent Sisters for its Live Cases
30
Festival-Integrated Voice Assistants
Google's Talk to Coachella Keeps Users Close to the Festival
29
Clean-Air Bars
Ketel One Vodka is Launching an Eco, Plant-Filled Drinking Space
28
Gamified Cleanup Events
Pokemon Go is Hosting a Garbage Collection Event for Earth Day
27
Japanese Dessert Pop-Ups
The Haagen-Daaz Sabo Pop-Up Fuses Ice Cream, Traditional Sweets and Tea
26
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
25
Empowering Stacked Shoes
Converse's All Star Lifts Support Artists and Empowers the Community
24
Feed-Balancing Social Campaigns
Vice is Asking People to 'Like What You Hate' on Facebook
23
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
22
Virtual Cocktail Competitions
Sombra Mezcal is Hosting a Sustainable Cocktail Competition
21
Robotic Museum Guides
The Smithsonian is Introducing Pepper as a New Guide for Guests
20
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
19
Voice Assistant Coupons
Google and Target Collaborated on a Voice Coupon for Google Assistant
18
Biscuit Brand Board Games
'Milka Biscuit Run' is a Board Game Featuring Advertising Characters
17
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
16
Digital Product Labs
Lush Cosmetics' 'Lush Labs' Connects Consumers to Products in R&D
15
Insect-Sized VR Experiences
Haagen-Dazs Created 'The Extraordinary Honey Bee' VR Experience
14
Blind Beer-Tasting Campaigns
Meantime Brewing Shared 20,000 Free Pints of Unbranded Beer
13
River-Focused AR Experiences
The WWF Free Rivers AR is Meant to Educate About Water and Life
12
Hilarious Spring Cleaning Campaigns
SpongeTowels Polished the Streets of Toronto on April 27th
11
Incentivized Reusable Bags
Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts
10
Responsive Beauty Shops
The Shiseido Flagship Boasts a Next-Gen Counter and Consulation Mirror
9
AR Festival Merch Shops
At Coachella, American Express Unveiled a Shoppable AR Experience
8
Social Media-Savvy Escalators
In an Attempt to Humanize Technology, KONE's Escalator Has Twitter
7
Artful Body Wash Galleries
Suave's 'Under Your Nose' Presents Personal Care Products as Art
6
Voice-Activated TV Campaigns
Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series
5
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
4
City-Celebrating Soda Cans
The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences
3
Voice-Ordered Train Tickets
Virgin Trains is Now Selling Tickets Via Amazon Alexa
2
App-Connected Cyberbullying Campaigns
Shazam Created Inaudible Sounds to Help "Unmute Daniel"
1
Sultry Movie Character Cocktails
The Magic Mike Cocktail at Pacific Hideaway Comes with a Surprise
Related Ideas
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
AI-Powered Skincare Devices
The Tri-Light +SABI AI Uses Data to Enhance Users' Skincare Routines
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Digital Bath Bombs
Lush's Bath Bot Creates Immersive, Sensory Bathing Experiences
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Conversational Smart Home Features
Amazon is Making its Alexa Smart Home More Natural
Text Prompt AI-Generated Playlists
Spotify is Working on New Generated Personalized Soundtracks
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Nano-Technology Body Washes
Dove’s Debuts the Body Wash with the #ChangeisBeautiful Pop-Up Event
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
AI Artist Audio Experiences
The Ask Dalí Experience Invites Visitors to Speak to the Artist
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Immersive Cleanser Pop-Ups
CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Immersive AI Wellness Avatar Experiences
Tomo is an AI Spiritual and Mental Guidance Experience
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Enabled Product Creation
Off/Script Launches an App to Create and Buy AI-Designed Products
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
AI-Powered Assistant Features
Amazon is Adding New Generative AI Features to Alexa Devices
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
AI-Generated Music Playlists
Spotify is Testing its AI DJ Based on User's Text Prompts
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
AI Shopping Assistants
Claros Scours the Internet For the Product You're Looking For
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Gesture-Controlled Apps
Spatial Touch Lets Users Navigate Tech With Their Fingers
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI Playlist Prompts
Spotify Users Can Turn Any Idea into a Playlist with a New AI Feature
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic