This collection of interactive bus stops and billboards shows that companies are looking to engage with their customers on a more meaningful level. Instead of showing them images and text that are blindly glazed over while waiting for public transit, driving in a car or out walking, advertisements are grabbing people's attention in ways that are much memorable.
Whether that involves giving people a sample of the product being sold such as with a sunscreen-dispensing ad or offering a warmer shelter in the wintertime, there are a myriad of ways to make an impact. Some of these interactive bus stops and billboards are meant to raise people's awareness of important issues as well. Thus, making them stand out is even more important. Essentially, these shelters and billboards talk with customers instead of at them.
38 Interactive Bus Stops and Billboards
38
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
37
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
36
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
35
People-Warming Ovens
Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu
34
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
33
Gaming Bus Stops
These Yahoo Bus Shelters Feature Video Games to Pass the Time
32
Advantageous Transit Shelters
The Solar Stop Will Entertain You Until Your Bus Arrives
31
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
30
Privacy-Pushing Campaigns
The CBS Person of Interest Interactive Billboards are Borderline Creepy
29
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
28
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours
27
Framed Snapshot Billboards
A Camera-Shaped Ad Frames a Perfect Shot with the Canon EOS 1200D
26
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
25
LIfe-Saving Bus Ads
Public Health Bus Stop Campaign Asks Commuters to Help Save a Life
24
Uplifting Social Billboards
The Prigat Smile Stations Bring Happiness to Consumers
23
Foot-Powerd Transit Shelters
This Detroit LED Bus Stop Generates Energy from Pedestrian Pacing
22
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
21
Interactive McMarketing
McDonald's Pick 'n' Play Billboard Lets People Play for Free Food
20
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
19
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
18
Digital Driving Apps
The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
17
Nightclub-Inspired Bus Shelters
The Disco Bus Stop Turns Waiting into a Groovy Experience
16
Scratch-Off Advertisements
These Ads Promote an Exhibit at the Museum of Contemporary Art Chicago
15
Bus Stop Photoshop Pranks
Erik Johansson Uses Adobe Photoshop Live To Prank Bus Stop Waiters
14
Surprise Bus Stop Ads
This Ad by Qualcomm Hilariously Showcases the Effects of Mobile Technology
13
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
12
Chic Cafe Bus Stops
The 'Station Diderot' is the European Bus System of the Future
11
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
10
Bookworm Bus Shelters
Read While You Wait for Transit at the Magazine Kiosk Bus Stop
9
Energy-Replenishing Drinks
Vitamin Water Installs Cellphone Chargers in Billboards
8
Motion-Activated Digital Displays
'Perception' Interactive Billboard Engages & Excites New Yorkers
7
Scannable Public Libraries
Projekt Ingeborg Seeks to Bring Classic Literature to Everyday Citizens
6
SAD-Combating Commuter Shelters
The Umea Bus Stops Helps Relieve Depression During Winter
5
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
4
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
3
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
2
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
1
Stress-Relieving Commuter Stations
'Antistress for Free' Lets Travelers Burst Bubbles for Relief
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Retail-Integrated EV Charging Hubs
Circle K Combines Fast Charging With Food and Convenience Stops
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Branded Express Buses
The Ordinary Bus Supports Accessible Travel in Brooklyn
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Soothing Skincare Billboards
Tower 28's Summer of SOS Shares Hypochlorous Acid on the Street
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Airport Retail Media Networks
WHSmith North America Unifies Airport Screens And Audio Advertising
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Small Beer Billboards
Modelo Chose a Large-Scale Ad to Highlight Compact Modelito Bottles
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Content-Driven Flagship Retail
GARAGE Builds an Immersive Flagship in New York's Flatiron District
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
AI-Native Advertising Platforms
Criteo Expands ChatGPT Ads with Prompt Smart Ads Globally
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Glitching Movie-Inspired Banking Billboards
This BMO Billboard Brings a Film Detail to Life
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Massive Public Video Ads
SelectBlinds Spotlights Its Room Darkening Collection in Times Square
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Digital Out-Of-Home Media Networks
The Toronto Port Authority Debuts Project at Billy Bishop
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Luminous Garden Rest Stops
The Ansan Service Area Debuted the LUMI GARDEN Concept
Data-Driven Comprehensive Ad Platforms
PayPal Ads Delivers Cross-Merchant Purchase Behavior Data
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Forest Shuttle Buses
Utrecht's Boshalte Connects Gen Z to Nature
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Click-And-Collect Pubs
Young’s Pubs Lets Customers Pre-Order Drinks for Bar Pickup
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Recycled-Steel Bus Stations
The Amazon Bus Station in Belém Cuts Carbon Emissions by 70%
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Convenience-Focused Transportation Apps
MBTA Debuts an App for Paratransit RIDE Customers
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square