This collection of interactive bus stops and billboards shows that companies are looking to engage with their customers on a more meaningful level. Instead of showing them images and text that are blindly glazed over while waiting for public transit, driving in a car or out walking, advertisements are grabbing people's attention in ways that are much memorable.
Whether that involves giving people a sample of the product being sold such as with a sunscreen-dispensing ad or offering a warmer shelter in the wintertime, there are a myriad of ways to make an impact. Some of these interactive bus stops and billboards are meant to raise people's awareness of important issues as well. Thus, making them stand out is even more important. Essentially, these shelters and billboards talk with customers instead of at them.
38 Interactive Bus Stops and Billboards
38
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
37
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
36
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
35
People-Warming Ovens
Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu
34
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
33
Gaming Bus Stops
These Yahoo Bus Shelters Feature Video Games to Pass the Time
32
Advantageous Transit Shelters
The Solar Stop Will Entertain You Until Your Bus Arrives
31
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
30
Privacy-Pushing Campaigns
The CBS Person of Interest Interactive Billboards are Borderline Creepy
29
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
28
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours
27
Framed Snapshot Billboards
A Camera-Shaped Ad Frames a Perfect Shot with the Canon EOS 1200D
26
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
25
LIfe-Saving Bus Ads
Public Health Bus Stop Campaign Asks Commuters to Help Save a Life
24
Uplifting Social Billboards
The Prigat Smile Stations Bring Happiness to Consumers
23
Foot-Powerd Transit Shelters
This Detroit LED Bus Stop Generates Energy from Pedestrian Pacing
22
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
21
Interactive McMarketing
McDonald's Pick 'n' Play Billboard Lets People Play for Free Food
20
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
19
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
18
Digital Driving Apps
The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
17
Nightclub-Inspired Bus Shelters
The Disco Bus Stop Turns Waiting into a Groovy Experience
16
Scratch-Off Advertisements
These Ads Promote an Exhibit at the Museum of Contemporary Art Chicago
15
Bus Stop Photoshop Pranks
Erik Johansson Uses Adobe Photoshop Live To Prank Bus Stop Waiters
14
Surprise Bus Stop Ads
This Ad by Qualcomm Hilariously Showcases the Effects of Mobile Technology
13
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
12
Chic Cafe Bus Stops
The 'Station Diderot' is the European Bus System of the Future
11
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
10
Bookworm Bus Shelters
Read While You Wait for Transit at the Magazine Kiosk Bus Stop
9
Energy-Replenishing Drinks
Vitamin Water Installs Cellphone Chargers in Billboards
8
Motion-Activated Digital Displays
'Perception' Interactive Billboard Engages & Excites New Yorkers
7
Scannable Public Libraries
Projekt Ingeborg Seeks to Bring Classic Literature to Everyday Citizens
6
SAD-Combating Commuter Shelters
The Umea Bus Stops Helps Relieve Depression During Winter
5
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
4
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
3
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
2
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
1
Stress-Relieving Commuter Stations
'Antistress for Free' Lets Travelers Burst Bubbles for Relief
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Western Rodeo-Inspired Pop-Ups
The BÉIS Rodeo was an Interactive Stagecoach Pop-Up
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Groundbreaking Public Transit Models
Argo Debuts a Vertically Integrated Smart Transit System
Airport Retail Media Networks
WHSmith North America Unifies Airport Screens And Audio Advertising
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Traffic Light-Inspired Benches
Muddycap's Traffic Light Bench Mimics a Street Signals
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Anti-Distraction Workplace Displays
The 'Busy Bar' Communicates Silently with Colleagues
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Monarch Butterfly-Inspired Digital Billboards
LG Electronics Expands Its Endangered Species Series
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Passanger Assistant App Pilots
NJ TRANSIT is Enhancing Assistance for Passengers at Major Stations
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Sun Care Awareness Tours
Sun Bum Launches the 'Trust The Bum Tour'
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Realistic Bus Simulators
Bus Simulator Real Offers an Immersive Bus Driving Experience Globally
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Interactive Ad Tools
Create Interactive Ads for More Engagement and Installs with PlayBuild
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
LED Stop Arm Extensions
BusGates Emphasizes School Bus Safety with a New Bus Feature
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
AI-Powered Digital Menu Boards
Checkmate Developed "Digital Menu Boards That Think for Themselves"
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Luminous Garden Rest Stops
The Ansan Service Area Debuted the LUMI GARDEN Concept
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Recycled-Steel Bus Stations
The Amazon Bus Station in Belém Cuts Carbon Emissions by 70%
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Convenience-Focused Transportation Apps
MBTA Debuts an App for Paratransit RIDE Customers
Travel Seat Optimizers
ShadySide Helps Travelers Choose Seats That Avoid Direct Sunlight
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square