The Screenreach 'Screach' interactive digital billboard game was recently released by the start-up company. The game was accessed and controlled through the smartphone device app, Screach.
The driving game was multi-player and motion controlled. Once users connected to the game through their Screach app, their smart device instantly turned into a games controller. The game was created for car insurance company Swiftcover.com.
The game was live for a full day at Westfield Shopping Mall in London, the biggest of its kind in Europe. The Screenreach 'Screach' interactive campaign was a huge success, attracting hundreds of passersby who were fascinated by the game. The device allowed customers to engage with an advertisement in ways rarely done by most campaigns.