These genderless beauty innovations range from subculture skincare branding to unisex perfume blends that feature a versatile and sophisticated scent profile. In addition to consumers' growing preference for gender-fluid fashion choices, their interest in like-minded beauty and skincare offerings is also prevalent. Some standout examples of genderless beauty include Electric Ink Tattoo Care's skincare range that is centered around a cultural phenomenon -- body art -- rather than consumers' gender or sexual orientation.
While more mainstream beauty brands are replacing female spokespeople with androgynous models or male brand ambassadors, skin and haircare brands are also following suit by rebranding to appeal to a more diverse demographic. This means adopting minimalist visual identities and packaging that appeals to travelers, fitness enthusiasts or others who are seeking simplicity and convenience while on the go. Mio Skincare's 'Gym Kit' is a winning example that is designed for post-workout use. Rather than targeting men or women, the brand appeals to a community of health-conscious consumers, tied together by their love of fitness.
Other emerging themes in the realm of genderless beauty include chemical-free or naturally sourced ingredients along with those inspired by ancient remedies and cultural rituals.
40 Genderless Beauty Innovations
40
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
39
Scandinavian Design Cosmetic Packaging
These Palmolive Product Packaging Designs are Timeless
38
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
37
Fragrance-Inspired Sculptures
These Scent Sculptures are as Unique as Their Inspiration
36
Androgynous Eyeshadow Palettes
This Jeffree Star Eyeshadow Palette Consists of Unique Neutrals
35
Citrus-Based Scent Collections
The Diptyque Eau Des Sans Range is Inspired by the Orange Tree
34
Culturally Influenced Skincare Brands
Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
33
Smartphone-Inspired Scent Bottles
The 27 87 Perfume Branding is Targeted Towards Millennials
32
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
31
Warming Charcoal Scrubs
YES TO's Warming Scrub is Naturally Heated by Skin Upon Contact
30
Cactus-Based Cosmetics
Huxley's K-Beauty Products are Made with the "Secret of the Sahara"
29
At-Home Reflexology Kits
Saje's Foot 'Reflexology Rituals' Set Balances with Essential Oils
28
Anime Character Fragrances
The Pokémon Eau de Toilette is a Fragrance for Pokémon Go Players
27
Minimalist Anti-Aging Serums
'The Ordinary' Skincare Chooses Quality Over Fancy Packaging
26
Elemental Skincare Branding
Seaskinne's Packaging is Inspired by Scientific Diagrams
25
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
24
Farm-Sourced Soap Collections
Cobble Hill Soap Offers a Range of Natural Cleansing Products
23
Plant-Based Perfumes
Sigil Scent Specializes in the Creation of Natural Unisex Scents
22
Topographical Skincare Packaging
The Nividiskin French Cosmetics Branding Focuses on Geography
21
Volcanic Facial Mists
Vichy's Facial Spray Nourishes Skin with Mineral-Rich Thermal Water
20
Musical Fragrance Marketing
Moab's Product Page Uses Spotify Playlists to Describe the Fragrance
19
Fluid Perfume Branding
These Fragrance Bottles Are Fluid Through Their Branding
18
Organic Mineral Deodorants
Schmidt's Naturals Charcoal + Magnesium Underarm Deodorant is Effective
17
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
16
Detoxifying Shaving Gels
This Binchotan Shaving Product is Infused with Activated Charcoal
15
Gilded Illustrative Perfumes
TokyoMilk's Newest Perfume Collection Aims to Incite Exuberance
14
Crossbreed Hygiene Products
This is a Human and Dog Shampoo That Supports Animal Shelters Too
13
Petrochemical-Free Cosmetic Soaps
The Tangent GC TGC100 Liquid Soaps are Free of Preservatives
12
Cannabis-Infused Pain Remedies
This Topical Oil Relieves Tension With Natural Additives
11
Minty Coffee-Infused Body Washes
The Wash with Joe Coffeemint Body Wash Will Wake You Up in the AM
10
Dust Protection Facial Creams
This Tony Moly Face Cream Protects Against Korea's "Yellow Dust"
9
Collagen-Rich Skin Sprays
Dr. Dennis Gross' C+ Collagen Mist Hydrates and Reboots Cells
8
Tinted Mineral Sunscreens
UNSUN's Natural Sunscreen is Tinted to Suit People of Color
7
Calming Skincare Systems
The Calm & Clear Set from CONTEXT is for Men and Women
6
Single-Use Toner Swabs
The Yoon Dermaline Marine Aqua Peeler Hydrates and Exfoliates
5
Fruit Enzyme Soap Bars
These Soap Bars Were Designed to Improve the Appearance of Skin
4
Activated Charcoal Mouthwashes
Dr. Brite's Activated Charcoal + Mint Mouth Rinse is 100% Organic
3
Charcoal Cleansing Sticks
This 'boscia' Stick Aims to Draw Out Impurities from the Skin
2
Toxin-Reducing Soaps
The Charcoal Zum Bar Goat's Milk Soap Eliminates Epidermal Toxins
1
Skincare Regime Trial Kits
The Ursa Major Healthy Skin Trial Kit Lets You Try Before Committing
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Free-From Masculine Colognes
Jack Henry balance Cologne Was Formulated In-House
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
Hydrating Bi-Phase Perfumes
Bella Hadid's Ôrəbella Perfumes are Alcohol-Free and Skin-Nourishing
Dynamic Gender-Fluid Capsules
WILDFANG Unveils New Collection for Gender-Fluid Expression
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Performance-Driven Men's Skincare
Shiseido Men Boast Two New High-End Beauty Products
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
AAPI-Owned Zero Waste Skincare
Seadrop Skincare Introduces Revolutionary Waterless Facial Cleanser
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Genderless Cruise Collections
Wolf & Shepherd Launches New Line, Expanding Beyond Men's Footwear
Youthful Glide-On Fragrances
Sparti Scents Brings the Fun of Fragrance to Gen Z
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Versatile Cream Fragrances
K-Beauty Label tamburins Launches the Creamy 'Perfume Shell X'
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Classic Genderless Apparel
The UNIQLO U 'Essentials with a Point of View' Launches on October 6
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Calming Fun-Loving Candle Collections
Unbound Glo Offers a Range of Scents That Reduce Stress
Masculine Gen Z Fragrances
YSL MYSLF is a Refillable Fragrance Redefining Modern Masculinity
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Genderless Performance Apparel
Kiko Kostadinov Unveils a Look at the ASICS NOVALIS Series
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Genderless Post-Streetwear Apparel
Italian Knitwear Scion Margherita Missoni Launches 'Maccapani'
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Ocean-Friendly Skincare
Oceanly Shares Solid Skincare in 100% Plastic Free Packaging
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Independent Luxury Fragrances
WHO IS ELIJAH Offers Ethical, Gender-Neutral Luxury Fragrances
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Inclusive Gender-Free Cosmetic Kits
The Humanrace Bodycare Routine Pack Has Three Staples
Waterless Skincare Sticks
Maison Dakōta Packages Solid Skincare in Lipstick Tubes
Minimalist Personal Fragrances
Escentric Molecules' M+ Scents Play with Black Tea, Ginger & Wood
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Luxe All-Purpose Cleansers
Le Labo's All-in-One Cleanser is for the Face, Body, Hair and Soul
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Gender-Neutral Candle Collaborations
Aerangis & Non Gender Specific Release the FLOOID HOM Candle
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Bio-Luxurious Body Creams
CYKLAR is a Genderless, Sustainable Body Care Brand by Claudia Sulewski
Genderless Classic Panelled Boots
Shayne Oliver Works with UGG on a Pair of the Classic Boots
Refillable Gourmand Fragrances
Burberry Goddess Eau de Parfum Spotlights Three Unique Vanillas
Functional Fragrance Collections
Pacifica's New Fragrance Collection is Backed by Neuroscience
Sensorial Perfume Bottles
Maison Sambin's Fragrance Collection Featuers Silk Diffusion Technology
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Customized Luxe Revived Perfumes
Byredo Develops the New Mysterious Unnamed Fragrance
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Influencer-Backed Shaving Products
Sienna Swim Launches the New 'SMOOTH' Razor with Five Blades
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Gender-Neutral Fragrances
OffCourt Launched its Vegan, Cruelty-Free Fitness Fragrances Today
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Woody Unisex Fragrances
Brunello Cucinelli Unveils its First Fragrance Collection with EuroItalia
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Ultra-Fresh Cosmetic Fragrances
Lynx Jungle Fresh is Being Added to the Brand's Core Range
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Japanese Male Skincare Capsules
RÉALI de GELÉE RICH Releases a Men's Skincare Regime
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Minimalist Holiday Skincare Sets
Biossance Boasts Festive Sets with Subtle Packaging Design
Lightweight Genderless Body Mists
Henry Rose's New Fine Fragrances are Lightweight & Refreshing
Everyday Hydration Skincare Products
Gemini Beauty is Introducing Four New Products
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Adaptive Gender-Neutral Antiperspirants
Unlimited by Degree Features SmartAdapt Technology
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Functional Wellness-Promoting Fragrances
Pura Introduces a New Allos Scent Collection for Wellness
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Genderless Warm-Toned Apparel
Aries Taps YOOX for an Inclusive and Genderless Collection
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Preservative-Free Skincare
Skin at Peace Favors Small-Batch Production & Fresh Deliveries
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Plastic-Free Multi-Sticks
These Multi-Sticks Deliver Color & Skin-Caring Ingredients Without Waste
Fragrant Refreshing Mists
Skylar's Hair & Body Mists are Lightweight, Clean and Layerable
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Nourishing Beauty Ranges
Barneys New York Partners with Gloent Group to Develop New Products
Super-Soothing Sensitive Skincare
Day+West Skincare Specializes in Calming Reactive Skin
Easy Skincare Routine Sets
Ultimate Easy Skincare Duo Kit by Hommeface Caters to Men
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Skin Essentials Sets
BareMinerals' Give Good Skin Features Four Powerful Formulations
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Nordic-Inspired Beauty Brands
LUMENE Held Its First-Ever Brand Ceremony in China
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road