"WHO IS ELIJAH" is an independent luxury fragrance house established in 2018, making waves in the perfume industry with its cruelty-free and gender-neutral scents. Hand-filled in Sydney, Australia, the brand's fragrances are a blend of ephemeral and monochromatic elements, symbolizing a clean-cut, modernist aesthetic. It's eau de parfums blur gender lines, appealing to a wide audience.
The founder and creative director, Raquel Bouris, redefined the luxury fragrance world with a focus on ethical, gender-neutral scents. Inspired by minimalism and modernity, WHO IS ELIJAH aims to create a comprehensive fragrance wardrobe. Bouris believes fragrance should evoke cherished memories, with the brand's minimalist design allowing wearers to form their own associations.
The collection includes a variety of scents and sets, such as "NOMAD," "WALL STREET," "REBEL ROSE," and more, available in different sizes. The brand also offer a Discovery Set, various trio collections, and special Christmas bundles.
Why This Trend Is Growing
- Ethical Luxury Fragrances
- Bouris redefined the luxury fragrance world with a focus on ethical, gender-neutral scents.
- Gender-neutral Fragrance Market
- WHO IS ELIJAH's eau de parfums blur gender lines, appealing to a wide audience.
- Minimalist Fragrance Design
- The brand's minimalist design allows wearers to form their own associations with the scents.
Industries Being Reshaped
- Perfume Industry
- WHO IS ELIJAH is making waves in the perfume industry with its cruelty-free and gender-neutral scents.
- Independent Fragrance Houses
- WHO IS ELIJAH is an example of an independent fragrance house that focuses on ethical, gender-neutral scents.
- Luxury Goods Market
- WHO IS ELIJAH offers independent luxury fragrances that appeal to a wide audience and redefine the concept of luxury.
