H&M has launched a new personal care collection that comprises an array of products that will appeal to the needs of young people whilst also offering the satisfaction of being completely cruelty-free and vegan. The 'OHH! range, which is short for 'Oh Hey Zero,' comprises 10 items that are ideal for everyday grooming.
Available online and in more than 2,000 H&M retail locations around the world, this personal care collection was designed by H&M to celebrate "individuality, body acceptance and freedom of expression." The diverse product collection includes everything from anti-perspirant roll-in and hand cream to a body scrub, body serum, body wash and shaving razor.
Aimed at Gen Z consumers, the 'OHH!' personal care collection is designed to be inclusive and accessible.
Image Credit: H&M
What's Driving This Trend
- Vegan Personal Care
- The rise of vegan personal care products presents opportunities for companies to cater to environmentally-conscious consumers.
- Cruelty-free Beauty
- The demand for cruelty-free products creates opportunities for businesses to develop sustainable and ethical practices.
- Inclusive Beauty
- As diversity becomes increasingly important to consumers, brands that promote inclusivity have the potential to disrupt the industry.
Who This Affects Most
- Beauty
- The beauty industry can tap into the growing demand for vegan and cruelty-free products to attract ethically-conscious consumers.
- Retail
- Retailers can differentiate themselves by offering a wide selection of products that cater to diverse needs and preferences.
- Sustainability
- Companies that prioritize sustainability can capitalize on the growing demand for environmentally-friendly products and practices.
