Wildfang, a contemporary activist brand, recently unveiled a new collection that offers opportunities for gender-fluid expression. The innovative brand’s new collection and campaign just went live, featuring hot up-and-coming talent including Sex Education’s Dua Saleh (they/xe) and Kat Cunning (they/them), star of Purple Hearts and HBOMax’s Rap Sh!t.
With its latest collection, Wildfang hopes to provide a wide range of silhouettes that can be worn by anyone regardless of gender expression (from ultra-femme to masculine and everything in between) in gender-neutral, XS-3X sizes. The new series features a versatile 6-way corset, adjustable satin cami, wide-leg trousers with a matching double-breasted vest and blazer, sheer button-up, and more.
Consumers can purchase the lastest collection online and in select stores.
Why This Trend Is Growing
- Gender-fluid Fashion
- The rise of gender-fluid fashion offers opportunities for brands to innovate and expand their target audience to those who don't conform to traditional gender norms.
- Inclusivity and Diversity
- Brands that embrace inclusivity and diversity, especially with their marketing efforts, have a chance to attract a broader and more loyal consumer base.
- Body-positive Clothing
- There is a growing demand for body-positive clothing that caters to all sizes and shapes, creating an opportunity for brands to innovate and provide more inclusive options.
Industries Being Reshaped
- Fashion
- The fashion industry can take advantage of the gender-fluid trend by creating innovative designs that cater to all genders and body types.
- Retail
- Inclusivity and diversity are becoming more important to consumers, and retailers can capitalize on this by partnering with brands that offer a wide range of sizes and gender-neutral clothing.
- Marketing
- Brands that focus on inclusivity, diversity, and body positivity in their marketing efforts have a chance to engage with a larger and more loyal consumer base.
