Burberry Goddess Eau de Parfum Spotlights Three Unique Vanillas
Laura McQuarrie — August 1, 2023 — Fashion
References: ca.burberry & happi
Burberry Goddess Eau de Parfum is a new luxury fragrance for women that's for fans of gourmet scents, especially vanilla. This fragrance features vanilla beans that spend five to seven weeks drying in the sun, then being stored in wooden boxes to deepen their sweet aromas. There are three unique types of vanilla that are spotlighted in this fragrance, plus lavender, cocoa and ginger.
This fragrance launch is a noteworthy one from the luxury label, as Burberry Goddess Eau de Parfum is the brand's first refillable fragrance. Rounding out the collection, the brand also introduced this scent as a shower gel and body lotion.
British-French actress and new ambassador for Burberry Beauty Emma Mackey is featured in the campaign for Burberry Goddess and the imagery calls on the strength, power and grace of a pride of lionesses.
This fragrance launch is a noteworthy one from the luxury label, as Burberry Goddess Eau de Parfum is the brand's first refillable fragrance. Rounding out the collection, the brand also introduced this scent as a shower gel and body lotion.
British-French actress and new ambassador for Burberry Beauty Emma Mackey is featured in the campaign for Burberry Goddess and the imagery calls on the strength, power and grace of a pride of lionesses.
Trend Themes
1. Refillable Luxury Fragrances - The launch of Burberry Goddess Eau de Parfum as the brand's first refillable fragrance presents an opportunity for luxury fragrance brands to explore more sustainable options.
2. Gourmet Scents - The spotlight on unique vanillas and other gourmet ingredients in Burberry Goddess Eau de Parfum opens up possibilities for fragrances that cater to consumers seeking indulgent and sophisticated scents.
3. Celebrity Brand Ambassadors - The use of British-French actress Emma Mackey as the ambassador for Burberry Goddess Eau de Parfum suggests a trend of leveraging celebrity partnerships to create powerful and impactful fragrance campaigns.
Industry Implications
1. Luxury Fragrance - The launch of Burberry Goddess Eau de Parfum as the brand's first refillable fragrance disrupts the luxury fragrance industry by introducing a sustainable and eco-friendly option.
2. Cosmetics - The focus on gourmet scents in Burberry Goddess Eau de Parfum presents an opportunity for cosmetics brands to expand their fragrance offerings with more decadent and sophisticated options.
3. Celebrity Endorsements - The use of British-French actress Emma Mackey as the ambassador for Burberry Goddess Eau de Parfum highlights the potential for incorporating celebrity endorsements in the fragrance industry to create impactful marketing campaigns.
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