As brands look for engaging ways to educate consumers on a product's best uses, many are turning to pop-up eateries as the solution. From pop-up cafes that serve up a menu infused with the featured product to street activations that provide samples, brands are getting creative and giving consumers the VIP treatment in order to cultivate meaningful relationships.
The Campbell's Cantina is a recent food brand pop-up held in Toronto that aimed to highlight the ways in which the brand's pre-made soup products can be prepared with fresh ingredients. The two-week long pop-up featured a local chef who prepared four Campbell's soups infused with fresh ingredients such as hard boiled eggs, beer can-roasted chicken and more.
36 Food Brand Pop-Ups
From Savory Cocktail Pop-Up Bars to Greek Yogurt Taste-Offs:
Rebecca Byers — Feb 11, 2016 — Marketing
36
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
35
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
34
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
33
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
32
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
31
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
30
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
29
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
28
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
27
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
26
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
25
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
24
Fast Food Pop-Ups
The In-N-Out Burger Pop Up Brings a Teasing Taste to Torontonians
23
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
22
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
21
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
20
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
19
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
18
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
17
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
16
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
15
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
14
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
13
Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
12
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
11
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
10
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
9
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
8
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
7
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
6
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
5
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
4
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
3
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
2
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
1
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Christimas-Themed Pop-Ups
The Miracle Bar is Returning to Toronto This Festive Season
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Alcoholic Boba Pearls
Boba POPS are Caviar-Sized Bubbles Filled with Flavored Liqueurs
Hidden Produce Markets
The Secret KIND Farmers Market Invites Visitors to Shop Free of Charge
Meal-Inspired Popcorn Snacks
Gousto's Popcorn Line Captures the Flavors or Curry, Roasts & Pizza
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Oat Milk Fountains
Oatly's Milan Design Week Pop-Up Was "Designed for Humans"
Luxury Italian Cafés
Louis Vuitton Opens Its Italian Café in Taormina, Sicily
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
DTC Kitchenware Stores
Kitchenware Brand Our Place Opens its First Physical Store in Los Angeles
Mango-Flavored Boba Drinks
Piada Italian Street Food Has a New Mango Sunburst Fresca Drink
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Collaborative Chicken Sauces
Heinz Partners With Morley's for a New Pop-Up and Custom Sauce
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Consumer-Driven Cafe Menus
The New Costa Coffee Menu Has Hot Milkshakes and More
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Chicken-Centric QSR Menus
Taco Bell's Teased Its New Cantina Chicken Menu in Vegas
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Mobile All-in-One Ramen Restaurants
2m26 Designs a Compact Restaurant with Locally Sourced Timber
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Pre-Biotic Berry Sodas
poppi Recently Debuted the New Wild Berry Flavor
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Pop-Up Takeout Joints
Knorr and Matty Matheson are Giving Out $5 Meals at Trinity Bellwoods
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Restaurant-Ready Soup Lineups
Campbell’s Foodservice Just Launched Its New Culinary Reserve Soups
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Licorice Pop-Up Shops
Lakrids by Bülow is on a Mission to Make People Love a Divisive Treat
Coffee Shop Espresso Martinis
The Ray's Runs on Dunkin' Pop-Up Featured Dunkin' Espresso Martinis
Boba-Infused Cafe Drinks
Dutch Bros Poppin’ Boba Drinks Come in Four Varieties
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Guilt-Free Snacking Pop-Ups
Fibre One's Crave Club House Invites Visitors to Satisfy Cravings
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Candied Fruit Show Kitchens
Co.arch Studio Designs a Slick Pop-up Space for Cesarin
Hangover-Fixing Pop-Ups
The Pho-Fix Shares Free Bowls of Pho and IV Drips
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Conveniently Canned Bubble Teas
The Vinut Popping Boba Bubble Tea is Available at Map Trading
Taco Discovery Boxes
Taco Bell is Sharing a Craveable Offer Exclusively on Taco Tuesdays
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
RTD Boba Beverages
What's Poppin' Shares the Taste of Jelly Popping Boba in a Can
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Sandwich-Soup Combination Cans
Campbell's Launches a New Grilled Cheese and Tomato Soup
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
Plant-Based Pizza Pop-Ups
Daiya's Slice Club in NYC Serves Plant-Curious People
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Delicious Vegan Snacks
VFS Has Launched in Pop Up Grocer’s First-Ever Brick-and-Mortar Store
Kava Beverage Pop-Ups
Kavahana is Leading the Kava Movement with Pop-ups and an Online Shop
Nostalgic Fizzy Refreshments
Mister Pop Was Inspired by Dr. Pepper & Cascara Fizz
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Chili-Lime Popcorn Snacks
Popcornopolis Takis Fuego Recreates Spicy Rolled Tortillas as Popcorn
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Popcorn-Flavored Frozen Yogurt
Orange Leaf Just Added a New Popcorn Froyo Flavor
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
Sneaker-Inspired Pop-Up Waffles
The Nike Waffle Footwear Opens up in a Tokyo Restaurant
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Carb-Conscious Cafe Pop-Ups
The CarbSmart Café Supports Guilt-Free Treating on Mother's Day
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Breakfast-Included Sandwich Menus
The Urban Eat Relaunch Includes Foods for All Times of Day
Textural Strawberry Drinks
Del Taco Double Strawberry Poppers Come in Three Options
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Ornate Whiskey-Inspired Cafées
The Macallan Harmony Café Pop-Up Celebrates the Exclusive Whisky
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Exotic Fruit Boba Beverages
Del Taco Mango Pineapple Poppers Come in Two Options
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Plant-Based Camping Meals
Michelin-Trained Chefs Launched Poe & Co. Folk Foods
Pop-Up Taco Restaurants
El Segundo Continually Surprises & Delights with Daily Main Dish Specials
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Christmas-Themed Sandwich Ranges
The Urban Eat Festive Range Includes Three New Products
Premium Heat-and-Eat Soups
Zoup! is Bringing Its Soups in Jars to the Summer Fancy Food Show
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Exclusive Collab Spreads
The Tasty x PopUp Bagels Collab Shares a Trio of Limited-Time Shmears
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Complimentary Winter Soup Promotions
The Potbelly 'Comfort in a Cup' Promotion Offers Free Soup