Just as the nautical term implies, "flagship" stores are large, heavily stocked and generally the most prominent of its kind. Since flagship stores are typically larger retail locations, this means that there’s also a bigger budget and space for grand designs. Although there are all sorts of flagship stores, they are frequently associated with designer fashion brands, because these are typically some of the most fashion-forward and avant-garde stores.
Visiting the stores themselves becomes part of the brand experience, delivering excitement, glamor and drama through wall installations, ceiling fixtures and sculptural product displays. Viktor & Rolf’s new Parisian flagship is a prime example of this; the interior of the shop is entirely felt-covered, making it both novel and timeless.
47 Exemplary Flagship Stores
From Modern Parisian Storefronts to Monochromatic Marble Retailers:
Laura McQuarrie — Feb 27, 2014 — Business
45
Floating Staircases
Stairs are the Crown Jewel at 5th Ave. Tommy Hilfiger Store
44
Container Stores
Uniqlo Drops Stores in NYC
43
Fabulously Futuristic Boutiques
The Stuart Weitzman Boutique Aesthetic is Futuristic Minimalist
42
Designer Graffiti Displays
The Louis Vuitton RETNA Installation is Unconventional
41
World's Largest Gucci Store
Gucci New York
40
Ultra-Luxe Menswear Boutiques
Ermenegildo Zegna Sydney Flagship Store is All About Quality
39
Modern Parisian Storefronts
Hedi Slimane Designed Saint Laurent in a Concrete & Marble Palette
38
Converted Saloon Retail Spaces
The visvim F.I.L. Flagship Store Opens in Singapore
37
Spectacular Spectacle Stores
The Kirk Originals Flagship Shop is a Feast for the Eyes
36
Shoebox Wall Interiors
Freitag Store Tokyo Features a Unique Utilitarian Design
35
Fashion Shop Cafe Hybrids
'Property Of...' Store is Both a Cool Hangout and Retail Establishment
34
Block-Made Retail Landmarks
The Mr. Attacki LEGO Apple Fifth Avenue Flagship Store is Realistic
33
Rest-Focused Retailers
The Takeo Kikuchi Flagship Store Focuses on Customer Comfort
32
Glowing Store Interiors
The Aqua Creations Flagship Store is Bright and Funky
31
Cardboard Shelving
Eco-Friendly Magma UK Bookstore
30
Sleek Wilderness-Inspired Interiors
Vue de monde Flagship by Elenberg Fraser
29
Behemoth Doll Boutiques
The World's Largest Barbie Store is a Veritable Doll Citadel
28
Mini-City Studios
The FS2 Office Design Promotes Community Among Co-Workers
27
Dripping Chocolate Ceilings
The Godiva Chocoiste is a Chocoholic's Paradise
26
Social Media Wallpaper
Berlin's Telecom Store Wall Gets a Data-Inspired Makeover
25
Calm Plant-Filled Boutiques
Replay Paris Flagship Store Provides Relaxation for Body & Mind
24
Bubble-Filled Boutiques
The Melbourne Melissa Shoe Store is Quirky and Imaginative
23
Felt-Clad Designer Stores
Viktor & Rolf's Flagship Store is Completely Covered in Felt
22
Intricate Grid Interiors
Stills Flagship Store by Doepel Strijkers Features Elaborate Lattices
21
Rainbow LED Shops
United Nude Opens a Bold Store Design in New York
20
Ethereal Clothing Stores
Alberta Ferretti's Flagship Los Angeles Location is Heavenly
19
Posh Patterned Shops
The Marni Bejing Store Features Brightly Colored Accents
18
Monochromatic Marble Retailers
The New Flagship Saint Laurent Paris Store Pushes Brand Identity
17
Caged Clothing Stores
The Stills Store by Doepel Strijkers Architects is Boldly Branded
16
Glimmering Architecture
The Swarovski Store in Japan
15
Maze-Like Flagship Stores
The Coach Flagship Store in Tokyo was Reinvented by OMA Firm
14
Whimsical Merchandizing Movables
'Table in Wonderland' Brings Imagination to Retail Arrangements
13
Entirely Eco Shops
Buy More Green at the New MIO Flagship Green Design Store
12
Brightly Hued Autotecture
RAW Design Creates Playful Aesthetic for MINI Dealership
11
Patriotic Retail Installations
The Nike Store Gets Outfitted with American Flag Olympic Art
10
Quilted Concrete Exteriors
The Unique 3.1 Phillip Lim Flagship Store in Korea
9
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
8
Projected Shop Launches
H & M Amsterdam Flagship Store Wows Viewers with an Illuminated Display
7
Optical Illusion Openings
The Burberry Chicago Flagship Store Lines Up the Trenches
6
Lip-Shaped Lavatory Retailers
The Tom Rebl Flagship Store Features an Unconventional Design
5
Exceedingly Digital Flagship Stores
The Burberry Michigan Avenue Location is Electronic
4
Outlandish Mural Stores
The Del Toro Miami Flagship Store Opens to the Public
3
Virtual Stiletto Shopping
Valentino's 'Virtual Shoe Room' Allows Buyers to Browse at a Distance
2
Digitized Flagship Shops
Burberry's Regent Street Store Features 100 Video Screens
1
Stylish Flagship Stores
Fiat London
Related Ideas
Metaverse-Inspired Retail Interiors
Masquespacio Designs a Colorful Interior for Mango Teen
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Contemporary Guitar Stores
Klein Dytham Architecture Designs Fender's Tokyo Flagship Store
Experience-Focused Workplace Furniture Showroooms
Allsteel's Experience Center Breaks the Mold
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Intentionally Unfinished Footwear Stores
Veja's Shoe Store in Madrid Has a Raw, Rough Interior
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Consumer-Inspired Store Mannequins
Gymshark's London Store Mannequins are Inspired by Real People
Groundbreaking Flagship Guitar Stores
The Gibson Garage London Will Open in Early 2024
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Fine Jewelry Flagship Locations
The Blumz Will Open Its Flagship Location in Toronto in Early 2023
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Futuristic Retail Kinetic Displays
FOG Architecture Designs Super Seed's Retail Store
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Sophisticated Backpack Stores
Côte&Ciel Recently Opened Its First Store in Le Marais, Paris
Outerwear Travel Retailers
Canada Goose Recently Opened its First Location at Frankfurt Airport
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Luxe Luggage-Only Stores
The First Gucci Valigeria Boutique is Located in Paris
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Immersive Sports Supplies Stores
Picturesque Studio Debuts a Playful Retail Store for Vegas Sports
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Minimally Designed Fashion Boutiques
Another Burberry Store Opens in London on Bond Street
Upside-Down Sneaker Pop-Ups
Axel Arigato’s “Topsy-Turvy” Shopping Experience is Unique
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Iconic Designer Exhibitions
Louis Vuitton Opened the '200 Trunks, 200 Visionaries: The Exhibition'
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Tactile Fashion Boutique Designs
FOG Architecture Designs a New Xiaozhuo Store Location
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Renovated Accessories Flagship Stores
The Boyy Flagship Store Gets Another Refurbishment
High-End Specialty Food Stores
L’Épicuriste Boasts Curated Food Products, Sourced Globally
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Whimsical Timeless Watches
Longines Expands Its Flagship Heritage Line with Emphasis on Elegance
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Vibrant Museum Foyer Renovations
Studio Besau-Marguerre Transfroms Mk&g's Foyer
Flagship Physical Jewelry Stores
'Swatch' Announced its Flagship Canadian Location in Vancouver
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Milanese-Themed Fashion House Cafes
Prada Opens a New Prada Caffè in Harrods Celebrating Milan
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Craft-Centric Retail Locations
LOEWE Amsterdam Opens with a Colorful Interior
Sci-Fi-Inspired Shoe Stores
Rafael de Cárdenas Designs the New Nodaleto Shoe Store
Osaka-Based Leather Preservation Stores
Loewe Recraft Opens a Location in Japan's Hankyu Umeda
French Modernism Luxe Retailers
The New Celine Store is Located on Paris' Rue Saint-Honoré
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Modern Performance-Driven Apparel Retailers
AETHER Opens Its New Soho Location
Color-Focused Luxury Apparel
Off-White™'s Fall/Winter Collection Explores the City of Chefchaouen
Sophisticated Tokyo Flagship Stores
WIND AND SEA TOKYO Features Glass and a Clean Aesthetic
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Storage Facility-Inspired Fashion Capsules
Francon's New Collection is Inspired by an Art Storage
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Futuristic Phone Accessories Stores
CASETiFY Taps Andre Fu for Its Retail Location in Osaka, Japan
Limestone-Clad Contemporary Fashion Stores
The New Acne Studios Store in Paris Exudes Luxury
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Mid-Century Luxe Fashion Stores
Thom Browne Opens a New Store in San Fran by ASA Studio Albanese
Norwegian Coastline-Inspired Stores
Snøhetta Designs the Latest Holzweiler Store Location
Timber-Clad Mumbai Tech Stores
The Apple BKC Store is the Brand's First Location in India
Italy-Inspired Luxe Fashion Stores
The Latest Bottega Veneta Store Opens on Sloane Street
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
French Retailer Expansions
Rouje WIll Open its First US-Based Store in New York Later This Year
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Timeless Striped Clothing Apparel
Armor-Lux's Iconic Range is Easy-to-Style and Timeless
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
Architecturally Reimagined Luggage Lines
Architects & Designers Reimagine the Louis Vuitton Trunk
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Premium Fabric Fall Streetwear
Garbstore Presents its Latest Collection for the FW22 Season
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Vibrant Fashion Boutique Restorations
Gucci Renovated Its Boutique at 63 Wooster Street
Subtly Luxurious Jewelry Stores
Hollie Bowden Interiors Designs a Rachel Boston Flagship Store
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Aluminum-Wrapped Sportswear Store
Oshinowo Studio Designs the New adidas Store in Lagos
Fish Scale-Resembling Facades
Renzo Piano Building Workshop Designs the Istanbul Modern
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Luxury Retail Expansions
WHEAT Opens First Martha’s Vineyard Store & Coffee Shop
Pink-Tinged Modern Jewelry Stores
Gharib Studio Designs a Store for Little Words Project
Fashion House Showroom Designs
KOT Architects is the Mind Behind the New Dior Office Building
Celebrity Label Stores
Kanye West Announced Plans to Launch Physical 'Yeezy' Stores
Fabric-Inspired Retail Spaces
Aruliden Designs a Store for Jonathan Simkhai in New York City
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Newly Renovated Fashion Stores
NEIGHBORHOOD Recently Re-Opened Its Shibuya Flagship Store
NYC-Based Apparel Stores
Aviator Nation Launches its First Pop-Up Shop in New York City
Vintage Homeware Shops
Galerie Was Opens a Brick-and-mortar Shop in Lower Manhattan
Updated Tech-Brand Store Locations
The New Apple Store is at Battersea Power Station
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Ceramic Tile Boutique Storefronts
Neri&Hu Design the New Piaget Storefront in Hong Kong
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Repurposed Textile Factory Stores
Kooo Architects Converts an Old Factory to a Store for Freitag
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Book Pile Retail Decor
A London Aesop Store Gets a New Decor Definition by Sebastian Cox
Luxurious Retail Boutiques
Salvatore Ferragamo Inaugurates Its Newly Redesigned Boutique
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
UK-Based Streetwear Stores
Australian Streetwear Brand Ksubi Opens its First Physical London Store
Namesake Label Inaugural Capsules
Phoebe Philo Presents her First Collection Under Her Brand
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Rippled Facade Luxe Retailers
Aranda\Lasch Designs the New Dior Store Interior Facade in Qatar
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Sensual Luxe Fashion Boutiques
Vincent Van Duysen Designs Ferragamo's Montenapoleone Boutique
Thatched Hut-Defined Bright Offices
Space Projects Designs a New Space for the Brand Polspotten
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Italian Design Brand Expansions
Arper Opens a New Showroom in Chicago’s Vibrant Fulton Market
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Carefully Curated Bourbon Whiskeys
O.H. Ingram River Aged Releases Its New 'Flagship Bourbon'
South Korean Diamond Capsules
Lotte Department Store Debuts the Louis Vuitton Diamond Collection
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Large Parisian Art Institutions
Fondation Cartier's New Flagship Location Will Be 13 X Larger