Instead of buying your own wallpaper, why not just use a social media-inspired data wallpaper? Berlin-based design studio Onformative has created a one of a kind wallpaper to decorate the gallery walls of telecommunications company Deutsche Telekom’s flagship store in Berlin. The design too inspiration from the brand's dependency on social media networks, specifically Facebook, to keep in touch with its customers.
The result is a wallpaper made from the data between the telecommunications company and its customers' Facebook posts. The wallpaper is a beautiful colorful pattern that, at first glance, looks like flowers, but is instead an impressively complex labyrinth of Telekom's visualized data.
Depending on the various, different social interactions such as message length, number of likes, comment count and time of posting, the visual aspects of the data organized on the leafs may vary.
Key Themes Behind This Trend
- Data-inspired Wallpaper
- Design studios and interior designers can create customized data-infused wallpapers to add a unique touch to any room or space.
- Social Media Integration
- More companies can integrate social media data into their stores and physical spaces to create engaging and immersive experiences for customers.
- Big Data Visualization
- Opportunities exist for companies to use visualizations of their own data to create interesting and unique marketing materials and decor elements.
Where This Applies
- Interior Design
- Interior designers can use data-inspired wallpaper and other visualizations to create unique and customized spaces for clients.
- Retail
- Retailers can integrate social media data into their stores to create immersive and interactive experiences that attract and engage customers.
- Marketing
- Marketers can leverage data visualization techniques to create visually engaging and unique marketing materials that stand out from the competition.
