Fiat UK has just opened a stylish new Flagship Store in London's West End and celebrated the occasion with a design exhibition and fabulous party.
The exhibition, called Fiat Workpop 500, featured the work of 22 young designers competing to design an accessory for the Fiat 500 that will go into production. The showroom, located in the heart of London, features a cutting-edge interior of chrome and glass which provides a superb scenery to the range of Fiat cars on display and not only.
You can buy anything here, from handbags to miniature Fiat models that open up to USBs.
The Flagship Store is also a cool place which can be rented for corporate meetings, fashion shows, art and design exhibitions, and as a lavish set for film makers. CNN has already booked the Fiat Flagship Store for a high level seminar for the automotive world's leading marketers and media opinion-formers.