The Burberry Michigan Avenue flagship store will bring a large dose of electronically-minded fashion to the Chicago district. The ginormous space has been distinguished as the largest retail boutique put up by the luxury brand to date, drawing in interested crowds from around the world.
One of the most remarkable aspects of this Michigan Avenue emporium is its high tech features. CEO and creative officer Angela and Christopher Bailey have reworked the label, bringing it up to speed with modern products. Broadcasted along the walls are iPads, the purpose of which is to provide children with an outlet for entertainment. Big screen televisions have also been incorporated, allowing the department hub to play Burberry's fashion shows in accordance with the current season.