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Optical Illusion Openings

The Burberry Chicago Flagship Store Lines Up the Trenches

— December 15, 2012 — Fashion
The long awaited Burberry Chicago flagship store opening finally happened, and it was a glamorous occasion.

The opening took place at Chicago's infamous Magnificent Mile, the new location for the store. The celebration consisted of a display of male models dressed to the nines in Burberry black trenches and holding up umbrellas. A glittery ambiance was set with hundreds of twinkle lights sparkling in the night. The lights attached to trees actually reflected into the sleek black storefront and created a whimsical optical illusion. There was also crisp spotlights on each model and the storefront sign was illuminated. The opening was hard to miss and the set-up was impeccable.

Burberry is a brand associated with prep and polish, and the Burberry Chicago flagship store opening sets the bar high for competitor brands.
Trend Themes
1. Glamorous Openings - There is an opportunity for brands to create memorable and visually stunning store opening events that captivate consumers.
2. Optical Illusion Marketing - Using optical illusions in storefront displays can create a unique and enchanting visual experience that attracts attention and sets a brand apart.
3. Impeccable Branding - The Burberry Chicago flagship store opening showcases the importance of attention to detail and creating a cohesive brand experience from start to finish.
Industry Implications
1. Retail - Retailers can benefit from creating captivating and visually stunning store openings to generate excitement and increase foot traffic.
2. Fashion - Fashion brands can leverage optical illusions in their marketing strategies to create a memorable and distinctive brand image.
3. Event Management - Event planning companies can specialize in creating impeccably curated and visually enticing store opening events for luxury brands.
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