The Burberry Chicago Flagship Store Lines Up the Trenches
Katie Pagnotta — December 15, 2012 — Fashion
References: blog.chicagoarchitecture.info & fashionindie
The long awaited Burberry Chicago flagship store opening finally happened, and it was a glamorous occasion.
The opening took place at Chicago's infamous Magnificent Mile, the new location for the store. The celebration consisted of a display of male models dressed to the nines in Burberry black trenches and holding up umbrellas. A glittery ambiance was set with hundreds of twinkle lights sparkling in the night. The lights attached to trees actually reflected into the sleek black storefront and created a whimsical optical illusion. There was also crisp spotlights on each model and the storefront sign was illuminated. The opening was hard to miss and the set-up was impeccable.
Burberry is a brand associated with prep and polish, and the Burberry Chicago flagship store opening sets the bar high for competitor brands.
The opening took place at Chicago's infamous Magnificent Mile, the new location for the store. The celebration consisted of a display of male models dressed to the nines in Burberry black trenches and holding up umbrellas. A glittery ambiance was set with hundreds of twinkle lights sparkling in the night. The lights attached to trees actually reflected into the sleek black storefront and created a whimsical optical illusion. There was also crisp spotlights on each model and the storefront sign was illuminated. The opening was hard to miss and the set-up was impeccable.
Burberry is a brand associated with prep and polish, and the Burberry Chicago flagship store opening sets the bar high for competitor brands.
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