The Burberry Chicago Flagship Store Lines Up the Trenches

The long awaited Burberry Chicago flagship store opening finally happened, and it was a glamorous occasion.

The opening took place at Chicago's infamous Magnificent Mile, the new location for the store. The celebration consisted of a display of male models dressed to the nines in Burberry black trenches and holding up umbrellas. A glittery ambiance was set with hundreds of twinkle lights sparkling in the night. The lights attached to trees actually reflected into the sleek black storefront and created a whimsical optical illusion. There was also crisp spotlights on each model and the storefront sign was illuminated. The opening was hard to miss and the set-up was impeccable.

Burberry is a brand associated with prep and polish, and the Burberry Chicago flagship store opening sets the bar high for competitor brands.