Valentino's 'Virtual Shoe Room' Allows Buyers to Browse at a Distance

 - Oct 3, 2012
References: valentino & fashionotes
Valentino's 'Virtual Shoe Room' is an online version of the brand's flagship store. The site allows potential buyers to browse through the shop as if they were there physically, passing through couches and glass shelving along the way.

Designers Maria Grazia and Pierpaolo oversaw the launch of two special edition heels for the Virtual Shoe Room. The pieces are now a part of the famed Rockstud collection, but are being sold exclusively on the web.

This e-commerce option also allows viewers to zoom in on each stiletto with up close shots of fabric, zippers and studs. The experience breaks with the majority of online shopping frameworks. In place of mere snapshots of products, they have turned the scanning process into a memorable event.