French-born fashion designer and fashion house Saint Laurent's creative director Hedi Slimane has opened and designed the newest French modernism-inspired Sloane Street branch in London. The space was inspired by Art Deco and bases itself on the principle of the Union des Artistes Modernes -- an architecture and art movement, which predominantly used the raw quality of materials and simplicity as a theme. The mirror and white marble interiors are similar to the fashion house's flagship store in Paris.
In the latest Sloane Street branch, visitors will see a consistent monochrome palette of black glass and marble throughout the space, translated minimally into materials and techniques used in the French Modernist movement including designs by Modernists Marcel Breuer, Jacques Adnet and René Herbst.
What Makes This Trend Stand Out
- French Modernism-inspired Storefronts
- Opportunity for designers to incorporate Art Deco aesthetics and raw materials in storefront designs.
- Monochrome Palette in Retail Spaces
- Potential for retailers to create a sleek and modern ambiance by utilizing black glass and marble in their interiors.
- Influences From Architectural Movements in Fashion
- Fashion designers can take inspiration from architectural movements like the Union des Artistes Modernes, creating unique and innovative designs.
Sectors Adopting This
- Fashion Retail
- Opportunity for fashion retailers to implement French Modernism-inspired designs in their storefronts, attracting customers with a unique aesthetic.
- Interior Design
- Interior designers can explore the use of monochrome palettes and Art Deco influences to create visually striking and modern retail spaces.
- Architecture and Art
- Architects and artists can collaborate with fashion brands to bring their design concepts to life, merging architectural movements into fashion retail spaces.
