The New Flagship Saint Laurent Paris Store Pushes Brand Identity
Alexandra Serrano — May 16, 2013 — Luxury
References: ysl-international & dezeen
Reinventing retail space in the prestigious Avenue Montaigne near the Champs-Élysées, the novel Saint Laurent Paris Store reflects the brand’s aesthetic ethos under the direction of Hedi Slimane.
The space is inspired by art-deco featuring a collection of the brand’s monochrome photographs and carefully curated details by the notorious creative director. This flagship space seems to fit perfectly with the fashion house’s re-branding, inviting consumers to immerse themselves in the full Saint Laurent Paris experience.
“Black and white marble has been used for the walls, floors and a row of shelves, above which hang nickel-plated bars for displaying clothes,” says Dezeen Magazine of the interior. It seems that the historic fashion house has spared no expense in the Saint Laurent Paris Store, strictly adhering to the re-branding initiative; an exciting and more tactile embodiment of the new aesthetic vision.
The space is inspired by art-deco featuring a collection of the brand’s monochrome photographs and carefully curated details by the notorious creative director. This flagship space seems to fit perfectly with the fashion house’s re-branding, inviting consumers to immerse themselves in the full Saint Laurent Paris experience.
“Black and white marble has been used for the walls, floors and a row of shelves, above which hang nickel-plated bars for displaying clothes,” says Dezeen Magazine of the interior. It seems that the historic fashion house has spared no expense in the Saint Laurent Paris Store, strictly adhering to the re-branding initiative; an exciting and more tactile embodiment of the new aesthetic vision.
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