Sundays launched a 15,000-square-foot Terminal HQ showroom in Vancouver, introducing a combined retail and operational hub for the Canadian furniture company featuring its curated Sundays collections and the debut of sister brand Hetta. The space functions as both a consumer-facing showroom and the brand’s local headquarters, designed to showcase lifestyle vignettes and make product encounters tactile.
Designed by Colapso Studio, the new showroom brings together multiple labels under one roof, including pieces from Moe’s and Hetta’s first Canadian retail presence, arranged as cohesive room settings. The layout emphasizes experiential details, trade program access for designers, and expanded delivery and assembly services to support larger purchases.
For shoppers, the Terminal HQ translates Sundays’ digital-first identity into a hands-on buying experience that helps customers visualize furniture in home contexts and compare styles in person. The move reflects a broader retail trend where digitally native brands scale via immersive, multi-brand physical destinations to deepen engagement and drive higher-consideration sales.
Image Credit: Sundays
What Makes This Trend Stand Out
- Hybrid Retail-operational Showrooms
- This model combines customer-facing showrooms with local headquarters functions, revealing opportunities for integrated inventory management and on-site customization services that blur retail and fulfillment roles.
- Digital-first Brands Going Physical
- A movement from online-native to tactile storefronts highlights potential for immersive brand experiences that extend digital merchandising into sensory product validation and higher-consideration purchase funnels.
- Multi-label Experiential Spaces
- Curated room vignettes featuring multiple brands suggest a platform approach that could enable shared marketing, cross-brand discovery, and bundled merchandising innovations.
Sectors Adopting This
- Furniture and Home Décor Retail
- Showroom-led formats indicate opportunities for new retail economics around experiential layouts, higher-ticket conversions, and bundled design-led product lines.
- Interior Design and Trade Services
- Designer-focused programs embedded in retail environments point to service-platform models where trade access, specification tools, and curated procurement create new B2B revenue streams.
- Logistics and Fulfillment for Large Goods
- Expanded delivery and assembly capabilities tied to showroom hubs reveal possibilities for decentralized warehousing, white-glove last-mile packages, and integrated assembly-as-a-service offerings.
