The Tom Rebl Flagship Store takes its design inspiration from that of a public washroom. Located in the heart of Osaka, Japan's luxury Herbis shopping complex, the concrete-clad retail space is both modern and raw in its high art concept.
The fashion retailer worked in collaboration with Milan's Se77e design agency to make the industrial space come to life. Aiming to achieve an air of masculinity, the Tom Rebl Flagship Store pushes design boundaries with its off-kilter shopping concept.
The space is open highlighting exposed pipes, free-standing sinks and wall mounted urinals. The sleek interior is tied together with racks of clothing and the label's signature lip mark branding and signage, seen as the oversized handle to the shop's grand entry doors.
What Makes This Trend Stand Out
- Unconventional Design Retail Spaces
- Incorporating unusual design elements in retail spaces like public washrooms, can create a unique shopping experience for customers.
- Industrial Minimalism in Fashion
- The use of raw industrial elements in fashion retail spaces can help create an edgy and masculinity aesthetic.
- Bold Branding Elements
- The use of bold and signature branding elements like oversized lip-shaped handles or logos, can make a strong impact on customers.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can incorporate industrial and raw design elements to create a unique shopping experience for customers.
- Interior Design
- Interior designers can explore unconventional design concepts like public washrooms to create unique and functional retail spaces.
- Marketing and Branding
- Marketing and branding professionals can leverage bold and signature branding elements to create a strong brand identity that resonates with customers.
