Included in the February 2020 sports trends are recent developments in sports gear and equipment, useful apps that help users to maintain their motivation, and interactive campaigns that both increase engagement among fans and aim to attract new viewers.
An example of the latter is the collaboration between WWE and TikTok, which allows users of the video platform to experiment with an array of pro wrestling themes, including the iconic entrances of Stone Cold Steve Austin and The Undertaker. As TikTok is primarily used by consumers in the Gen Z age bracket, the collaboration helps WWE increase its appeal among viewers who may not be as familiar with it.
Another feature comes from Wahoo Fitness, with the brand transforming the traditional indoor cycling bike to be reflective of a real road bike -- with each model customized to fit the user to increase their comfort and mirror the style they wish to train in.
Top 65 Sports Trends in February
From Sci-fi Exercise Guides to Pocket-Friendly Fishing Rods:
Riley von Niessen — Feb 22, 2020 — Lifestyle
65
Utilitarian Technical Sneakers
adidas and White Mountaineering Unveil a New Set of LXCON Shoes
64
Intelligent In-Home Gyms
The Huami Amazfit HomeStudio Offers Access to More Than 1,000 Workouts
63
Walkie Talkie Snorkeling Masks
The Orsen 'Airfresh' Snorkel Mask Gives Wearers a 180-Degree View
62
Motion Sensor-Integrated Smart Shoes
Asics Showed Off a Smart Shoe Prototype at CES 2020
61
Snowy Landscape Sunglasses
The Sunski Treelines Sunglasses Offer Full-Spectrum UV Protection
60
Soft Leopard Printed Sneakers
Nike's By You Platform Unveils a New Set of Air Max 720 Shoes
59
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
58
Unconventionally Stylish Basketball Shoes
The New Rendition of the Air Jordan 13s Celebrates CNY
57
Mixed Material Golf Shoes
Seamus Golf and Nike Join Forces on the Zir Zoom Victory Tour Model
56
Training Technique-Tracking Insoles
The Nurvv Run Smart Insoles Have 32 Sensors Across the Surface
55
Ultra-Functional Stretchy Yoga Wear
Nike Boasts a New Yoga Collection with Its Latest Technology
54
AI-Powered Sport Training Platforms
Sparta Science Scans and Informs Workout to Minimize Injury
53
Multifunctional Core Training Equipment
The DEVEBOR Balance Ball and Core Trainer is Easy to Use
52
Vibrant Ultra-Tech Shoe Designs
The adidas 4D Run 1.0 Model is the Epitome of Footwear Innovation
51
Pocket-Friendly Fishing Rods
The Tanuki Pocket Ninja Has a Compact, Flexible Design
50
Injury Avoidance Running Shoes
The Nike React Infinity Run Cuts Running Injuries by 52%
49
Athlete-Focused Cardboard Beds
The Tokyo 2020 Olympics Will Provide Athletes with Sustainable Beds
48
Athlete-Approved Workout Ropes
Gronk Fitness Inertia Wave Workout Ropes Have a Low-Profile Design
47
Biodegradable Eco Foam Snowshoes
These Crescent Moon Snowshoes are Sustainably Crafted
46
Multifunctional Workout Bows
The Doeplex Rhino Bow Full Body Trainer is Simple Yet Effective
45
Motorized Surfboard Fins
The Boost Fin Helps Surfers Catch Up to Three-Times More Waves
44
High-Tech Running Shoes
Nike Adds Two New Colorways to Its React Infinity Run Collection
43
Vibrant Athlete Visibility Vests
The MORLIGHT Runner Visibility Vest Keeps Outdoor Athletes Safe
42
Winter Runner Gear Lines
The Latest Tracksmith ‘No Days Off' Running Collection is Functional
41
Snakeskin-Detailed Running Shoes
adidas' ZX 8000 Lethal Nights Pack Arrives in a Black Palette
40
Branded Football-Themed Snack Holders
Reynolds Wrap Debuted the New Limited-Edition Hunger Harness
39
Athlete Siblings-Honoring Shoes
Nike's All Bros 3 Pack Celebrates the Antetokounmpo Brothers
38
Jungle-Inspired Sneaker Designs
Raised by Wolves and Saucony Unveil a New Urban Jungle Style Shoe
37
Connected Workout Rowers
The Echelon Smart Rowing Machine Offers Live Classes from Home
36
Boldly Vibrant Mixed-Material Shoes
The Nike x Kyrie Irving Sneakers Celebrate Chinese New Year
35
Adventure-Inspired Shoes
These Exclusive adidas Trainers are Inspired by the Carstensz Pyramid
34
Dual Tonal Furry Cleats
Odell Beckham Jr's Pawsitively Fierce Cleats is Entirely Fur-Covered
33
Life Journey-Themed Athletic Packs
Kawhi Leonard's Inspire the Dream Series with New Balance Drops
32
High-Fashion Trophy Trunks
Louis Vuitton and the NBA Have Partnered for New Co-Branded Products
31
Tech-Focused Retro Skatewear
Pop Trading Company's SS20 Capsule Highlights Past Eras
30
Photo-Inspired Luxe Boxing Gear
Saint Laurent's New Collaboration Honors Michael Halsband's Work
29
Football-Themed Snack Packages
Man Crates Debuted the Perfect Food Boxes for the Super Bowl
28
Sunset-Themed Tonal Sneakers
Nike Introduces a Truck It Iteration of the Dunk High Pro Sneakers
27
Algorithmically-Designed Athletic Footwear
The Adidas Predator 20 Mutator Has a Specialized Design
26
Retro Tonal Sneaker Designs
New Balance's New Sneaker Arrives in a Steel/Silver Colorway
25
Customizable Enhanced Football Broadcasts
ESPN Aired a 4K National Championship Broadcast
24
Sci-Fi Exercise Guides
The 'Star Trek: Body by Starfleet' Fitness Guide is Fun and Functional
23
Comfortable Sole Mesh Shoes
HOKA ONE ONE and Outdoor Voices' Clifton 4 Shoes Boasts Breathability
22
Speedy Aquatic Scooter Units
The Geneinno S2 Portable Sea Scooter Allows for Easier Exploration
21
Stadium-Shaped Pretzel Snacks
Auntie Ann's Game Day Pretzel Pack Makes an Easy Super Bowl Snack
20
Super Bowl Teaser Ads
MTN DEW Preemptively Captures Consumer Attention Ahead of the Super Bowl
19
Aqua Tonal Basketbal Sneakers
Nike's Kyrie 6 Sneakers are Vibrant and Feature Bold Patterning
18
Traction-Enforced Soccer Sneakers
adidas Football Unveils a Revamped Predator Mania Sneaker
17
Street-Informed eSports Kits
The Overwatch League by Blizzard Taps Jeff Staple's Design Talent
16
Tech-Forward Athlete Solutions
Athlete Intelligence is Focused on Preventing Injury in Sport
15
Camera-Toting Scuba Masks
The 'Octomask' Lets You Securely Mount Any GoPro On Your Diving Mask
14
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
13
Chicago-Inspired Vibrant Basketball Jerseys
Jordan Brand Designs the NBA All-Star 2020 Jerseys
12
Swing-Tracking Golf Monitors
The Rapsodo Mobile Launch Monitor Offers Insight into Golfing Skill
11
Social Media MMA Shows
The UFC Will Produce New Snapchat Content to Reach Younger Audiences
10
Updated Baseball Jersey Uniforms
Nike Takes Over the Major League Baseball League Designs
9
Road Cycling-Inspired Exercise Bikes
The Wahoo 'KICKR BIKE' Offers Riders an Immersive Experience
8
Football-Themed Snack Ads
Frito-Lay Launched a Football Campaign Ahead of the Super Bowl
7
Safety-Focused Race League Features
NASCAR Taps Artificial Intelligence to Ensure a Safe Race
6
Empowering Tech Commercials
The Microsoft Super Bowl Ad Shares the Story of Coach Katie Sowers
5
Energy-Return Sneakers
Reebok's Zig Kinetica is Shaped to Channel and Return Kinetic Energy
4
Super Bowl Chicken Reports
The National Chicken Council Releases Its Annual Chicken Wing Report
3
Social Media Olympics Coverage
Snap Has a New Deal with NBC for Content Related to the Olympics
2
Boozy Chicken Wing Recipes
Chef Shontelle Pinch Boasts the 'BACARDÍ Spiced & Sweet Wings'
1
Alternative Football League Rules
The XFL Released Its New League Rules Ahead of Its Launch
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Handheld Resistance Devices
WOW Prevent Soft Tissue Injuries in Athletics & Performing Arts
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Automatically Scrolling Rings
This Handy Wearable Turns the Pages of e-Readers & Scrolls TikTok
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
Fishing-Themed Dating App Badges
Busch Light and Plenty of Fish Introduced a Fish Pic Badge
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Futuristic Sports Sneaker Collaborations
Reebok Joins Forces with SOUTH2 WEST8 for a New Release
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Multi-Functional Compact Fitness Tools
The Conceptual CARVE1 Sportsball is Compact & Versatile
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Smart Stride-Sssisting Wearables
Hurotics H-Fit Fixes Your Stride for Training Athletes
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Esports Therapy Bracelets
EXCEL ESPORTS Partners with Bioforce for its Therapy Wristbands
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Optimized Health Data
Habit Dash Aggregates Data from All Your Different Sources and Wearables
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Bike-Connected Smartwatch Apps
The Peloton Watch App Uses the Google Wear OS Watch as a Sensor
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
AI-Powered Workout Apps
FitMachine Uses AI to Improve Both Home and Gym Workouts
Sustainable Sports Waxes
YEW! Emphasizes Sustainability and Performance in Its Sports Wax
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Gaming-Inspired Bike Experiences
Peloton Recently Unveiled the New Lanebreak Tread
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Mobile HIIT Games
'Run Legends' is Part of Talofa Games' Mission of Making Healthy Games
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Superhero-Guided Workout Apps
This App Uses 'Marvel' Comic Storylines to Enhance Your Workouts
One-on-One Coaching Marketplaces
Skillest Launches New Sports to Its Roster of Coaching Offerings
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Free Gym Weddings
Blink Fitness is Helping Couples Tie the Knot on Valentine's Day
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Advanced Wheelchair Treadmills
Wheely-x Brings Inclusive Mobility and Gaming to CES 2024
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Senior-Focused Exergames
Ludica Health's 'LudoFit' Helps Adults Maintain Strength and Balance
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Game Creature-Themed Apparel
The Pokémon Company Unveils a New Apparel Collection in the UK and US
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
Social Platform Outerwear Launches
Hiking Patrol is Broadening to Create its Own Apparel
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Organization-Backed Esports Apparel
Faze Clan and SteelSeries Debut the New Co-Branded Gaming Gear
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Efficient Micro Habit Apps
Micro Habits Breaks Goals into Smaller Steps
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Follow-Up Golf Game Launches
Sports Story Recently Launched on Nintendo Switch Platforms
Small Group Habit Tracking
Squad Habits Lets Users Join Groups to Stick to Goals
Workout Guide Streaming Services
Nike Training Club Will Soon be Available on Netflix
Fantasy Sports Betting Apps
OnlyBets Builds a Sense of Community Around its Players
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Athletic Coach Organizational Apps
Propulze Helps Coaches Track Their Athletes' Progress
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Fitness-Focused Sport Headphones
These Creative Outlier Headphones Come in Two Models
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
AI-Powered Workout Support
IronIQ Provides Real-Time Feedback, Training, and Workout Plans
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform