Since this is one of the biggest times of the year for giving, many of the top December 2014 interactive ideas show off brands connecting with their consumers in fun ways.
With its Cover Greetings campaign, KLM made it so that when a passenger boarded its aircraft, the backs of their headrests included personal messages from friends and family members. Whether or not people are able to spend time with their loved ones this season, this is a heartwarming way to make each end every traveler's experience special.
This year the Gap is also running a fun holiday shopping campaign online in collaboration with musical artist Blood Orange called 'Play Your Stripes.' The interactive experience turns sweaters and other pieces of apparel into musical instruments through augmented reality, infusing each piece of clothing with tons of personality.
Top 70 Interactive Trends in December
From Crowdsourced Holiday Songs to Wrapping Paper Posters:
Laura McQuarrie — Dec 26, 2014 — Marketing
70
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
69
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
68
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
67
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
66
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
65
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
64
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
63
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
62
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
61
Email Marketing Strategies
This Infographic Offers Email Tips to Get Your Company More Conversions
60
Grocery Checkout Apps
Sainsbury's Grocery Shopping App Lets You Skip the Checkout Counter
59
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
58
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
57
Winter Exploration Campaigns
This Land Rover Ad Campaign Encourages Winter Adventures
56
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
55
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
54
Pop-Up Pasta Restaurants
This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes
53
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
52
Cozy Holiday Trucks
A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups
51
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
50
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
49
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
48
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
47
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
46
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
45
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
44
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
43
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
42
Impromptu Park Dinners
Oxfam's Dinner at the Park Stunt Reminds Not to Take Food for Granted
41
Musical Gift Guides
The Gap's Holiday Shopping Guide Uses Sweaters as Instruments
40
Charitable Song Donations
UNICEF's 'Press Play to Give' Puts ABBA's Chiquitita to Good Use
39
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
38
Haunted Networking Campaigns
This Fake LinkedIn Profile Encourages Parents to Spend Time with Kids
37
Dating App Awareness Campaigns
This Awareness-Raising Sex Trafficking Campaign Lives on Tinder
36
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
35
Anti-Theft Food Apps
This Fast Food App by McDonald's Canada Keeps Fry Thiefs at Bay
34
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
33
One-for-One Flu Shots
This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
32
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
31
Rewarding Video Game Quests
This Dragon Age Quest Rewards Players with Free In-Game Content
30
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
29
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
28
Morbid Safety Videos
This Halloween Safety Video Points Out More Dumb Ways to Die
27
Bargain-Hunting Apps
This Black Friday App Collects the Best Deals from Retailers
26
Bare Foot Installations
The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art
25
Entertaining Pop-Up Cafes
This Cafe Pop-Up is Loaded with Things to Get You in the Door
24
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
23
Image-Based Shopping Platforms
Piccing's Platform Lets Consumers Purchase from Online Images
22
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
21
Spooky Pizza Boxes
Domino's Halloween Pizza Box Craft Makes Creepy Decor
20
Charitable Dining Campaigns
This Creative Fundraising Campaign Appeals to Restaurant-Goers
19
Real-Time Soccer Ads
This Component of Nike's Risk Everything Campaign Uses Real-Time Ads
18
Remote Reservation Services
Outback is Making Restaurant Reservations Easy with Click Thru Seating
17
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
16
Persian Food Pop-Ups
Chef Louisa Shafia's Lakh Lakh Pop-Up Brings Exotic Flavors to America
15
Real-Time Ad Spoofs
This Real Time Advertising Parody Takes Quick Marketing to the Extreme
14
Equalizing Fragrance Campaigns
This AXE for Women Campaign Gives Girls a Fighting Shot at Love
13
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
12
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
11
Duelling Restaurant Games
On Children's Day, McDonald's Challenged Patrons to Rock Paper Scissors
10
Historic Simulation Apps
Union Station's Living History App Lets You Experience Parts of the Past
9
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
8
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
7
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
6
Virtual Masquerade Experiences
Dos Equis' Interactive Adventure Takes You Through a Virtual Party
5
Inbox Clean-Up Campaigns
This Electrolux Campaign Helps to Clean Up Your Inbox & the Environment
4
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
3
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
2
Vending Machine Spoofs
This Funny Project Pokes Fun at Popular Vending Machine Promotions
1
Superhero Simulation Games
This Interactive TV Promotion Turned People into City Defenders
Related Ideas
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Festive Jewelry Lines
Pandora Introduces its 'Holiday 2025 Collection'
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
AI-Generated Holiday Messages
Prezzee is Delivering Personalized Communication from Santa Claus
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Festive Digital Chocolate Treats
Kinder Chocolate and The Elf on the Shelf Debuted a Partnership
Holiday Animation Capsule
The Kith x Pixar Holiday 2025 Capsule Dropss Character-Driven Streetwear
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Mischievous Gift Deliveries
Walmart’s WhoKnewVille Campaign Had the Grinch Drop Off Surprise Gifts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Wintry Retail Activations
ASOS will Host a Winter Wonderland Pop-Up in SoHo
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Music-Inspired Audiobook Campaigns
Spotify Launches its Bold 'Read Like You Listen' for the Summer
Festive In-Flight Experiences
Emirates Offers Seasonal Experience for Travelers
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Gen Z Holiday Campaigns
SNIPES Launches 'Wrapped in Heat' Featuring Marlon Wayans
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Jingle-Inspired Holiday Collabs
JCPenney x iHeartRadio Jingle Ball Collection is Ideal for Gifting
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Art Doodle-Collaborative Napkins
Mr Doodle Joins Kleenex on a Tissue Box Collection
Emotional Holiday Campaigns
John Lewis 2025 Christmas Ad Fuse 90s Nostalgia with Family Connection
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Cost-Conscious Christmas Candy Collections
The Hershey Company Holiday Range is Here for 2025
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Festive Skincare Pop-Ups
Byoma's Wonderlab Celebrates Skin Health and Barrier Innovation
Festive Statement Shirts
The Cotton x Lisa Says Gah! Holiday Announcement Tees Tackle Small Talk
Departure Lounge Pop-Ups
giffgaff's Holidata Lounge Helps Travelers Get Ready for Adventure
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Retro Tech Sweaters
Microsoft Holiday Sweater Celebrates Fifty Years with Nostalgic Graphics
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Seasonal Instrument Gift Guides
Gibson Brands Debuted a Comprehensive Gift Guide for the Holidays
Barista-Inspired Holiday Cup Spots
Starbucks Launched its 'Drawn Together' Campaign
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Music-Centric Holiday Campaigns
Yamaha is Running the Cheerful 'Unwrap Expression' Campaign
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Strategic Retiler Promotional Events
HomeGoods is Runing Its Third Annual Deck the Everything Day
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Holiday Handbag Campaigns
Marc Jacobs Unveils Iris Law as the Face of its Resort 2025 Campaign
AI-Powered Shopping Tools
Target Partners with ChatGPT to Highlight New AI Shopping Capabilities
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Multisensory Holiday Puzzles
Piecework's Feastivities Creates an Atmosphere with Its Own Playlist
Podcast Host-Supported Holiday Campaigns
Marshalls Partners with Matt Rogers and Bowen Yang
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Digital Gift Makers
DearOne Lets Users Create And Send Personalized Virtual Gifts
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Holiday-Ready K-Beauty Collections
TIRTIR Offers a Series of Delightful Holiday Gift Sets
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Gamified Shopping Experiences
What’s Your Thing? Collage Quest Features Shoppable DFS Products
Playful Holiday Jewelry Campaigns
Zales Ran the Decorating Season Campaign During the Holidays
Personalized Holiday Audios
Santas Voice Message Creates Custom Santa Greetings for Kids
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Heartwarming Seasonal Sneaker Campaigns
The Saucony Run Home for the Holidays Campaign is Festive
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Charitable Children-Focused Initiatives
Kidoodle.TV Concludes Its 'A Wish A Week'
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Simplified AI Shopping Tools
Target Focuses on Holiday Shoppers with its New AI-Powered Tools
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Cheeky Holiday-Inspired Sofa Campaigns
The Lovesac Company Highlights the Comfort of Couchmas
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Holiday Hotel Pop-Ups
Hilton to Launch Gingerbread Express and a New Christmas Island Today
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Last-Minute Gift Replacements
DoorDash's Holiday Rescue Sweepstakes Helps to Overcome Delays
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Virtual Holiday Collaborations
Wishfultree Lets You Create & Share Interactive Holiday Trees
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Charitable Holiday Retail Programs
Meijer Distributes Financial Gifts to Shoppers and Employees
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Warm Tech Holiday Campaigns
A Friend for Christmas is Samsung’s Tender Holiday Campaign Short Film
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Streamlined Holiday Shopping
Yes, More & Co Simplifies Holiday Shopping With Daily SMS Deals
Digital Gift Creators
Gifts QR Lets You Share Personalized Love Pages via QR Codes
Customizable Holiday Decorations
Merry Sparkles Outdoor Decor Features Magnetic Components
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Holiday Planning Toolkits
Ultimate Holiday Planner for Christmas Helps You Be Organized & Festive
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Communal Festive Events
Cabbagetown’s Holiday in the Patch Event Was Held on December 7