Since this is one of the biggest times of the year for giving, many of the top December 2014 interactive ideas show off brands connecting with their consumers in fun ways.
With its Cover Greetings campaign, KLM made it so that when a passenger boarded its aircraft, the backs of their headrests included personal messages from friends and family members. Whether or not people are able to spend time with their loved ones this season, this is a heartwarming way to make each end every traveler's experience special.
This year the Gap is also running a fun holiday shopping campaign online in collaboration with musical artist Blood Orange called 'Play Your Stripes.' The interactive experience turns sweaters and other pieces of apparel into musical instruments through augmented reality, infusing each piece of clothing with tons of personality.
Top 70 Interactive Trends in December
From Crowdsourced Holiday Songs to Wrapping Paper Posters:
Laura McQuarrie — Dec 26, 2014 — Marketing
70
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
69
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
68
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
67
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
66
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
65
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
64
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
63
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
62
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
61
Email Marketing Strategies
This Infographic Offers Email Tips to Get Your Company More Conversions
60
Grocery Checkout Apps
Sainsbury's Grocery Shopping App Lets You Skip the Checkout Counter
59
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
58
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
57
Winter Exploration Campaigns
This Land Rover Ad Campaign Encourages Winter Adventures
56
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
55
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
54
Pop-Up Pasta Restaurants
This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes
53
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
52
Cozy Holiday Trucks
A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups
51
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
50
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
49
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
48
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
47
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
46
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
45
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
44
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
43
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
42
Impromptu Park Dinners
Oxfam's Dinner at the Park Stunt Reminds Not to Take Food for Granted
41
Musical Gift Guides
The Gap's Holiday Shopping Guide Uses Sweaters as Instruments
40
Charitable Song Donations
UNICEF's 'Press Play to Give' Puts ABBA's Chiquitita to Good Use
39
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
38
Haunted Networking Campaigns
This Fake LinkedIn Profile Encourages Parents to Spend Time with Kids
37
Dating App Awareness Campaigns
This Awareness-Raising Sex Trafficking Campaign Lives on Tinder
36
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
35
Anti-Theft Food Apps
This Fast Food App by McDonald's Canada Keeps Fry Thiefs at Bay
34
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
33
One-for-One Flu Shots
This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
32
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
31
Rewarding Video Game Quests
This Dragon Age Quest Rewards Players with Free In-Game Content
30
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
29
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
28
Morbid Safety Videos
This Halloween Safety Video Points Out More Dumb Ways to Die
27
Bargain-Hunting Apps
This Black Friday App Collects the Best Deals from Retailers
26
Bare Foot Installations
The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art
25
Entertaining Pop-Up Cafes
This Cafe Pop-Up is Loaded with Things to Get You in the Door
24
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
23
Image-Based Shopping Platforms
Piccing's Platform Lets Consumers Purchase from Online Images
22
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
21
Spooky Pizza Boxes
Domino's Halloween Pizza Box Craft Makes Creepy Decor
20
Charitable Dining Campaigns
This Creative Fundraising Campaign Appeals to Restaurant-Goers
19
Real-Time Soccer Ads
This Component of Nike's Risk Everything Campaign Uses Real-Time Ads
18
Remote Reservation Services
Outback is Making Restaurant Reservations Easy with Click Thru Seating
17
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
16
Persian Food Pop-Ups
Chef Louisa Shafia's Lakh Lakh Pop-Up Brings Exotic Flavors to America
15
Real-Time Ad Spoofs
This Real Time Advertising Parody Takes Quick Marketing to the Extreme
14
Equalizing Fragrance Campaigns
This AXE for Women Campaign Gives Girls a Fighting Shot at Love
13
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
12
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
11
Duelling Restaurant Games
On Children's Day, McDonald's Challenged Patrons to Rock Paper Scissors
10
Historic Simulation Apps
Union Station's Living History App Lets You Experience Parts of the Past
9
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
8
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
7
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
6
Virtual Masquerade Experiences
Dos Equis' Interactive Adventure Takes You Through a Virtual Party
5
Inbox Clean-Up Campaigns
This Electrolux Campaign Helps to Clean Up Your Inbox & the Environment
4
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
3
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
2
Vending Machine Spoofs
This Funny Project Pokes Fun at Popular Vending Machine Promotions
1
Superhero Simulation Games
This Interactive TV Promotion Turned People into City Defenders
Related Ideas
Festive Lingerie Ads
The Victoria's Secret Holiday Campaign is Full of Dreamy Angels
Movember Mustache Competitions
The World Beard and Mustache Championships Feature Interesting 'Dos
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
Viral Catcalling PSAs
This Viral Catcalling Video Functions as a Street Harassment PSA
Hybrid Laundromat Cafes
This Hybrid Space Allows You to Enjoy a Latte as You Do Your Laundry
Bearded Winter Accessories
These Crocheted Facial Hair Accessories Celebrate Movember Style
Scary Social Media Ads
Hootsuite's Social Media Ad Series Takes the Fear Out of Sharing
Fast Food Pop-Ups
The In-N-Out Burger Pop Up Brings a Teasing Taste to Torontonians
Airline Food Photography
Buzzfeed Showcases Airplane Meals from All Around the World
Seasonal Beer Bottles
This Beer Packaging Represents the Spring, Summer, Winter & Fall
Depression-Fighting Pop-Up Bakeries
The Depressed Cake Shop Raises Depression Awareness
Ghastly Blood Slide Pops
This Dexter Lollipop Makes a Gruesome Halloween Treat
Professional Post Performance Guides
This Infographic Consists of Tips for LinkedIn Publishing
Shirt-Pressing Cafes
This Unique Cafe in Japan Has Maids That Will Iron Your Garments
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
Pop-Up Grocery Stores
The Market Mobile in Ottawa Brings Healthy Foods to Underprivileged Areas
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
Mutant Cookie Campaigns
This Halloween Oreo Campaign Stars Adorable Cookie 'Nomsters'
Rebranding Strategy Suggestions
This Infographic Explains How to Capitalize on Emotions in Sales
Dishwashing Diners
This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
Airline Stalking Apps
Quicket Allows You to Spy on Your Seatmate
Beer Brand Bags
The Heineken x Parabellum Canvas Tote Celebrates Fashion and Culture
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
Grocery Checkout Apps
Sainsbury's Grocery Shopping App Lets You Skip the Checkout Counter
Smart Music-Streaming Devices
Prizm Selects Music Depending On Who's In The Room
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
Pastry Vending Machines
This Cool Vending Machine in Japan Dispenses Fresh Crepes
Luxury Airplane Apartments
KLM Converted An Aircraft Into a Luxury Apartment
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
Marvelous Movember Apps
The Movember Mobile App Helps You Manage Your Movember Journey
Asian Fusion Pop-Ups
Food & Sh*t is a Filipino Pop Up Restaurant that Celebrates Nationalities
Neo-Vintage Beer Bottles
These Miller High Life Beer Bottles Reference the Brand's History
Heroic Movember Campaigns
BBDO Toronto Embraces Romance Novels to Promote the Charitable Event
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
Haunted Train Stunts
Virgin Trains Hires a Paranormal Consultant Ahead of Halloween
Pop-Up Pasta Restaurants
This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes
Opulent Coffee Tumblers
These Starbucks 30th Anniversary Items Add Luxury to the Holidays
Travel Aid Campaigns
KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
Haunting Book Ads
Libri Mundi's Scary Book Advertisements Create Spooky Shapes
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
Social City Guides
Splendia's City Guide is Made Up of Travel Photos on Instagram
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
Pop Culture Video Games
'Disney Infinity: Marvel Super Heroes' Makes a Great Gift for the Holidays
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
Buzzworthy Beer Cans
Boddingtons Draught Bitter Beer Can Buzzes with Bold Flavor
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
Moustached Movember Apparel
This Printed Suit Design from OppoSuits Celebrates Ungroomed Faces
Preventative Prescription PSAs
This Commercial Raises Awareness About Violence Against Children
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
Musical Motion Video Games
'Disney Fantasia Music Evolved' Spans Genres and Eras
Charitable All-American Cosmetics
Kiehl's X Norman Rockwell Christmas Set Benefits Feeding America
Scary Photobooth Pranks
Hello Denizen's Haunted Halloween Photobooth Prank Captures Screams
Effortless Gifting Apps
Giftagram is a Gift App That Makes It Easy to Send Presents
Temporary Vegan Bakeries
The Raw-Vegan Pixie Pop-Up Bakery Operates Out of a Doorway
Vegetarian Restaurant Locator Apps
This Travel Guide App Targets Vegans and Vegetarians Especially
Hairy Screen Savers
Purchasing This Fun Screen Saver Raises Money for Movember
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
Mustache Growing Apps
Notegraphy Has Transformed into a Movember App
Mustache Fundraising Stats
This Infographic Breaks Down Statistics on the Movember Fundraiser
Entertaining Pop-Up Cafes
This Cafe Pop-Up is Loaded with Things to Get You in the Door
Autumnal Beer Branding
Barn Door Brewing's Fall Beer Bottles Highlights the Best of the Season
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
Wizard-Inspired Frappuccinos
This Secret Recipe Lets You Order a Butterbeer at Starbucks
Bewitching Turban Costumes
This Harry Potter Costume is a Magical Last Minute Halloween Costume
Fan Engagement Services
This Audio Content Platform Connects Influencers and Their Audience
App-Connected Travel Bags
This Smart Carry-On Bag Eases the Hassle of Traveling
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
Compact Menstrual Cups
The Lily Cup is an Eco-Friendly Alternative to Pads and Tampons
Social Ebola Strategies
These Social Media Initiatives from Facebook are Combating the Crisis
Twisted TV Ads
These Creepy Halloween Posters Put a Dark Spin on Popular TV Shows
Unalarming Language Ads
Wise Up's Halloween Ads Show Painless Learning English Can Be
Calorie Currency
Editor Jaime Neely Counts Down Her Favorite Retail Healthy Lifestyle Incentives
Lovesick Phantom Cards
The Hey Boo Card Gets Sentimental on a Supernatural Holiday
Elfin Shipping Services
Virgin Trains Promotes Its Bag Magic Service with a Jolly Cast of Elves
Penguin Parody Videos
Redshirt Films' Parody Commercial Puts a New Spin on John Lewis' Ad
Revised Abuse Campaigns
Demus' Facebook Anti-Abuse Campaign Shows How Victims Edit Their Stories
Historic Simulation Apps
Union Station's Living History App Lets You Experience Parts of the Past
Vein-Locating Devices
This New Technology Helps Health Care Practitioners with Finding Veins
Undead Brand Logos
KFC's Creepy Colonel Halloween Logo Spooks Drive-Through Customers
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
Candy Ranking Guides
This Sweet Infographic Lists the Worst and Best Halloween Candy in Order
Romantic Adoption Apps
The AllPaws Pet Adoption App is Inspired by How Mobile Dating Works
Travel-Inspired Burgers
Burger King UK'S Euro Trip Burger Menu Celebrates a World of Flavor
Lunch Box Restaurants
The Pop-Up McDonald's in Sydney is Part Art Installation
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
Shoppable Christmas Commercials
This Kate Spade Christmas Ad Stars an Inventive Anna Kendrick
Benevolent Blogging
Editor Meghan Young Discusses Her Favorite Examples of Blogging for a Cause
Frozen Facial Hair Spoofs
This Disney-Inspired Let it Grow Parody is for No Shave November
Swipe Reversal Apps
The New Paid Version of Tinder Will Have an Undo Button For Missed Connections